Diseño y Arquitectura

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/7522

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Análisis semiótico de la indumentaria matrimonial del pueblo Salasaca
(UNIVERSIDAD TÉCNICA DE AMBATO; FACULTAD DE DISEÑO Y ARQUITECTURA CARRERA DE DISEÑO TEXTIL E INDUMENTARIA, 2026-07-06)
López Reinoso Anahi Pamela
;
Solís Sánchez Sandra Jacqueline
;
UNIVERSIDAD TÉCNICA DE AMBATO; FACULTAD DE DISEÑO Y ARQUITECTURA CARRERA DE DISEÑO TEXTIL E INDUMENTARIA
Indigenous ceremonial dress constitutes a system of non-verbal visual communication that encodes identity, worldview, and collective memory. The Salasaca people, settled in the Pelileo canton, province of Tungurahua, Ecuador, preserve a matrimonial attire with a profound symbolic load that has been scarcely documented from a semiotic perspective, creating an academic gap that directly threatens the intergenerational transmission of cultural knowledge associated with these practices. The objective of the research that has been carried out revolves around conducting a semiotic analysis of the wedding dress or matrimonial attire of the Salasaca people, using the method of Roland Barthes for this purpose, as one of the ways to help preserve Andean intangible cultural heritage. For the study of this cultural object, a mixed approach of a qualitative descriptive-exploratory type justified by the inductive method has been used. The fieldwork consisted of the use of twelve semi-structured interviews with people from this community, one interview with a researcher specialized in Salasaca iconography, interviews with four craftswomen, three community leaders, and semiotic photographic observation sheets; in addition, an ethnographic photographic archive of the dress in the context of the ritual was built. The triangulation between the bibliographic review, the fieldwork, and the iconographic analysis served to guarantee the validity of the results. The Barthesian denotative, connotative, and mythical levels have been identified and systematized in eight garments and accessories of the wedding attire: the outer black bayeta, the blouse embroidered with a peacock, the mamachumbi, the black anaco, the white fachalina with tassels, the red fachalina, the multicolored ribbons of the cuichi, and the walcas. It is concluded that the matrimonial attire of the Salasaca people functions as a tripartite symbolic language that articulates body, territory, and collective memory, and whose semiotic systematization constitutes an active contribution to the preservation of Andean intangible cultural heritage.
La importancia de la fotografía en la ambientación cinematográfica de la película ecuatoriana "Qué tan lejos "
(2025-03)
Muñoz Puma, Grislow Christopher
;
Álvarez Lizano, Iván Patricio
La fotografía cinematográfica es crucial en la ambientación cinematográfica de toda película ya que influye en las emociones y reacciones del público. Sin embargo, la falta de formación especializada en fotografía cinematográfica y el poco uso de semiótica resultan en una interpretación errónea de conceptos estéticos y narrativos en películas ecuatorianas. Para resolver esta problemática se empezó con la observación de la película para obtener escenas, seguido de una investigación bibliográfica sobre semiótica en libros de autores especializados como Roland Barthes, Ferdinand de Saussure y Charles Peirce, posteriormente se desarrolló un estudio de caso sobre la película “Qué tan lejos” utilizando fichas de observación para analizar elementos semióticos y fotográficos de 5 escenas de la película, adicionalmente se entrevistó a un especialist para cotejar la teoría y todo el proceso investigativo concluyó en un informe que recopila las fichas de las escenas escogidas de la película, donde se incluyen escenas de otras películas tanto a nivel de producciones latinoamericanas como ecuatorianas con parámetros similares que pueden aprovechar la misma metodología para su análisis. El objetivo fue crear una base teórica para que los directores novatos y personal de producción puedan asesorarse a partir del informe del análisis semiótico realizado.
Análisis semiótico de la imagen en la comprensión de pósteres de películas del género drama en el cine ecuatoriano periodo 1990-2010
(2025-03)
Sailema Aguagallo, Andrés Gustavo
;
Nájera Galeas, Carlos Enrique
Esta investigación analiza la imagen visual en los pósteres de películas del género dramático en el cine ecuatoriano (1990-2010) mediante un enfoque semiótico. Su objetivo es evaluar el nivel de comprensión de estos afiches, identificando los signos presentes y su impacto en la percepción del público. El estudio se basa en la teoría semiótica de Charles Sanders Peirce, clasificando los signos en íconos, índices y símbolos para comprender cómo construyen significado y transmiten emociones. Se emplea una metodología cualitativa y cuantitativa, combinando análisis semiótico, entrevistas con expertos en cine y diseño gráfico, y un estudio de eye-tracking para validar los resultados. Los hallazgos destacan que los signos visuales en los pósteres ecuatorianos presentan patrones recurrentes en el uso del color, la tipografía y la composición, lo que influye en la interpretación del género dramático. Sin embargo, se identifican oportunidades para mejorar la efectividad de estos afiches en términos de claridad del mensaje y conexión emocional con el espectador. Como recomendación, se sugiere que diseñadores gráficos y cineastas incorporen el análisis semiótico en el proceso de creación de pósteres para optimizar su impacto. Además, se enfatiza la importancia de estudios previos sobre las preferencias del público para alinear mejor los elementos visuales con sus expectativas. En conclusión, este estudio aporta conocimientos valiosos sobre la comunicación visual en el cine ecuatoriano, facilitando estrategias de diseño más efectivas para fortalecer la identidad y comercialización del cine dramático en el país.
Estudio comparativo del sistema vestimentario de la comunidad Cacha entre el periodo 1979 – 2019
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas., 2020)
Chicaiza Moposita, Karla Gabriela
;
Sánchez Sailema, Erika Catalina
The semiotic analysis of the clothing of the Cacha indigenous people is a project based on research on related issues of cultural identity. There are researches of ethnic groups and indigenous peoples, with a cultural, ethnic, social and political focus, and the lack of a semiotic study of the clothing and the real meaning of the Cacha indigenous people is notorious. On the other hand, the inadequacy of clothing inquiries, allows promoting design proposals that aim to preserve the cultural heritage of the Cacha community. At the same time, an investigation with semiotic features is sought, using the theory and semiological method of Charles Sanders Peirce, to know the traditional clothing of a culture of Ecuador, from the semiological theory. It also allows knowing the concept and conception of each component that makes up the clothing. The present investigative work presents a qualitative approach, because it deals with methodical and empirical processes to generate knowledge. In the same way the sample is non-probabilistic, homogeneous and chain or networks, raised directly to the predominant families of the community, also to the artisans of Cacha. Its purpose is to preserve the living clothing memory. When making design proposals with semiotic features of the traditional clothing Cacha, contributing to the valorization of identity clothing of said community.
Análisis semiótico de la vestimenta de la Nacionalidad Tsa’chila”
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2018-10)
Prado Uriarte, Liliana Marisol
;
Solís Sánchez, Sandra Jacqueline
Semiotic analysis of the Nationality Tsa'chila dress is a project based on inquiries into issues of cultural identity. There is research to indigenous nationalities and peoples, culturally, ethnic, social, and political approach, being remarkable the lack of a semiotic study of clothing and real meaning of Tsa'chila nationality. Moreover, insufficient clothing research, allows us to suggest an identity publication worldview and cultural foundations that seek the preservation of cultural tangible and intangible heritage of Tsa'chila nationality. In addition, an inquiry intended semiotic perspective, using the theory and method semiologic Roland Barthes, to know the dress of a traditional culture of Ecuador, from the semioenological theory. Also reveals the concept and design of each component that makes up the dress. In order, to carry out an ethnographic study, determine characteristics of the clothing, make photographic and actual records, and raise the significance, by the method of Roland Barthes. This research paper presents qualitative approach, because it is methodical and empirical processes to generate knowledge. Also, the sample is not probabilistic-homogeneous, directly raised a family for each commune Tsa'chila. Ultimately it aims at preserving cultural tangible and intangible heritage of Tsa'chila nationality. When performing a photographic and documentary survey with the characterization and real meaning of the Tsa'chila clothing, allowing knowledge to society in general and a significant preservation of customs and traditions of nationality and country Tsa'chila contribution. On the other hand, it would be prescribed as a source of real research.
Análisis de las costumbres y tradiciones del cantón Patate para la generación de elementos conceptuales en el diseño de indumentaria
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2018-02)
Betancourt Guachambala, Diana Carolina
;
López Barrionuevo, Nancy Margarita
Nowadays on having spoken about customs and traditions it is refer to a cultural identity that allows to differ to a place from others, the meanings of this type of manifestations are so extensive that to be able to understand them it is necessary to bear several aspects in mind, geographical, economic, ethnographic, between others. The fact of a previous investigation not being realized on those customs and traditions that form a part of the cultural identity of the canton Patate which provokes an ignorance and disinterest in the local settlers doing that the above mentioned manifestations go vanishing slowly with the passage of time. Ecuador a country that possesses an extensive and varied cultural identity enriched by the ancient know obtained of the different communities, sectors. Across the executed investigation it was achieved to determine, to analyze those customs and traditions that during the step of the years have been supported generation after generation by some changes but that his essence is kept, in addition the determination of those images that they represent directly to the tradition or custom. In refutation to this result, it is that the present project is born, since it is based on an analysis semiótico of the customs and traditions of the canton Patate applied in the design of typical suit of fantasy, with the aim to generate conceptual elements taking these manifestations as a modal to help in design of apparel in the different existing lines.

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