Unidad de Posgrado

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Subject: search.filters.subject.MEDIOS DIGITALES

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    La narrativa transmedia en los medios nativos digitales del Cantón Latacunga, provincia de Cotopaxi, durante el segundo semestre del 2017
    (2018-11) Herrera Villagómez, Luis Miguel; Tamayo Maldonado, Alex Rodrigo
    The transmedia narrative is a way of transmitting detailed information sequentially through digital platforms, which also allow users to interact, and one of the main objectives of this innovative technological resource is to improve the content of the information. The current digital media are indispensable tools for achieving greater communication with citizens, and this is where digital native media are important, and are called to inform in a timely manner of facts that concern the whole society. The transmedia narrative must be implemented in digital native media in order to inform citizens in a timely manner with accurate information regarding the social needs of the population. According to these arguments the present investigation was developed, with the theoretical support of the transmedia narrative and the digital native media; in addition to the field work that was carried out in the city of Latacunga through surveys directed to the population of the central helmet and to professionals of the communication. With the results obtained in the surveys, it was established in the proposal; the creation of a website specialized in risk communication for the canton of Latacunga.
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    Religiosidad e Hibridación cultural en las festividades del niño de Isinche, Cantón Pujilí
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Antropología y medios digitales, 2018-06) Guerrero Sarzosa, Mayra Alejandra; Illicachi Guzñay, Juan
    The investigation details data, which will be of great importance for the development of the Pujilí canton, the power to make known the religious culture of a people is very enriching, through techniques of information gathering and above all the reflection of a field work carried out. It is important for the canton, to seek to recover and preserve cultural valuesand the importance for the reactivation of tourism and the economy. The main objective of this work is to create an alternative digital medium for the dissemination of traditions and customs in the festivities of the Child of Isinche, this festivity that appeals to and attracts locals and foreigners, for the colorful, fun and history rooted in the Divine Child of Isinche. Globalization has brought with it the cultural hybridisations manifested in daily life and it is everyone's task to rescue identity, analyzing each act, ritual, myth to strengthen one's own cultural identity. The majority of interviews, testimonies, speeches were recorded not for the interest of the researcher but for the great contribution in the research, making it a nonsummative investigation, but a formative one