Unidad de Posgrado

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    Problemas juveniles en la familia, colegio y en la Sociedad de los estudiantes de la Unidad Educativa provincia de Chimborazo del Cantón Pallatanga
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-12) Luis Fernando, Lozano Jimbo; Jiménez Sánchez, Alvaro
    The research project developed has as its theme: “The youth problems in the family, school and society, of the students of the educational unit of the Chimborazo Province of the Pallatanga canton”. On the other hand, the research sets out objectives within which The main objective is to apply the contents of the educational communication to identify youth problems in the family, school and society of the students of the educational unit “Province of Chimborazo”, in addition to contextualizing the variables of the research topic, as well how to know the level of involvement in youth social problems of both family, school and society, to propose a communication plan to mitigate the main problems detected based on the primary information collected, strengthening the methods of social communication to transmit a clear message to those involved, with information that benefits to all together; for which a continuous, permanent, systematic and organized process with planning and strategies that motivate the citizens to use them is required, without this being a straitjacket but an option to improve internal communication. To achieve the fulfillment of the research objectives, the methodology according to the qualitative modality approach has the critical objective nature because it criticizes the existing reality by identifying an investigative problem, in addition the quantitative modality is complemented with some statistical tools, such as Excel, spss and others that facilitate the tabulation of survey results to make this a monitored process based on real data of the current problem. Thus, based on the results, in this case alternative solutions to the identified problem are proposed, based on the diagnosis and needs contemplated, such as developing a practical guide for intercommunication workshops to mitigate youth problems in front of the family, the school and society
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    La narrativa transmedia en los medios nativos digitales del Cantón Latacunga, provincia de Cotopaxi, durante el segundo semestre del 2017
    (2018-11) Herrera Villagómez, Luis Miguel; Tamayo Maldonado, Alex Rodrigo
    The transmedia narrative is a way of transmitting detailed information sequentially through digital platforms, which also allow users to interact, and one of the main objectives of this innovative technological resource is to improve the content of the information. The current digital media are indispensable tools for achieving greater communication with citizens, and this is where digital native media are important, and are called to inform in a timely manner of facts that concern the whole society. The transmedia narrative must be implemented in digital native media in order to inform citizens in a timely manner with accurate information regarding the social needs of the population. According to these arguments the present investigation was developed, with the theoretical support of the transmedia narrative and the digital native media; in addition to the field work that was carried out in the city of Latacunga through surveys directed to the population of the central helmet and to professionals of the communication. With the results obtained in the surveys, it was established in the proposal; the creation of a website specialized in risk communication for the canton of Latacunga.