Unidad de Posgrado

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End date: 2019Subject: search.filters.subject.COMUNICACIÓN

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    El discurso de la Iglesia Evangélica y los cambios Socioculturales en la Comunidiad Compañía Labranza Cantón Colta
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-12) Arias Zapata, Marco Augusto; Naranjo Gamboa, Byron Orlando
    This research paper analyzes the evangelical discourse and socio-cultural changes that occur in the Compañía Labranza community belonging to the Colta canton. The study revolves around the main messages that are emitted in the ceremony or cult, they can be known through an informative table raised as a proposal, where what is said, what is said, what is not manifested and the intentionality are identified. Several statements are taken into account as a starting point as a qualitative investigation is sought in each message the "function manifests the consequences recognized and consciously sought by individuals, and by latent function that is not recognized or sought" (Marín, 1976). The results achieved allowed them to construct guidelines that contribute significantly to understand what is behind the evangelical discourse, intention of the message and the type of communication used.
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    Análisis del proceso cultural de la cosmovisión Andina del Cantón Guamote
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-12) Moyano Tapia, Ana Lourdes; Jiménez Sánchez, Alvaro
    This research is a way of interpreting, guiding a series of ideas, senses around the social and natural context that surrounds men within the Andean Region, through the Worldview, as this ideal form has been called in the region. of the Andes. For this reason it is developed in Guamote, one of the ten cantons that make up the province of Chimborazo, is a population in which these elements of the Andean Cosmovision are present in the dialogue with contemporaneity. Its social composition, of indigenous prevalence. In addition, there are some symbolic markers of his Living Culture: The Carnival, whose central element is the designation of festive charges and gifts; The Semana Mayor, which includes a series of indigenous celebrations; The Fair of agricultural products, which appears as the largest in the province and still serves as a weekly place of intersection and exchange of survival elements. In addition to these elements, the life of the Guamote canton could be defined as its urban area and its rural area, composed of the latter, by social units known as Peasant Communities whose political and social organization continue, so I am concerned to write this thesis that We will discover in this process.
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    La comunicación como modelo de gestión en las asociaciones de la economía popular solidaria
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-06) Santamaria Iza, Diana Carolina; Ortega Arcos, Wagner Enrique
    This thesis aims to know the way in which associations belonging to the Popular and Solidarity Economy of the province of Cotopaxi, handle communication and what is the incidence of this discipline in its management model. Based on this understanding, a series of understandings is generated to develop a proposal, so that organizations can promote themselves and make themselves known among the different publics in order to market the goods, services or products they offer, at competitive prices. This is reflected in a proposal that is delivered to the directors of the associations, so that they can develop an adequate, orderly and effective work in the field of social communication. To achieve that, knowledge from corporate communication, social communication planning, as well as graphic design and other human knowledge disciplines were applied.
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    Radio comunitaria: experiencias de democratización de la comunicación
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-06) Fernández Solis, Nubia Gabriela; Naranjo Gamboa, Byron Orlando
    The present work aims to systematize a set of ideas regarding the juncture democratization of communication concept as a dynamic category, able to generate a dialogic and action field for the structures mutation. With the support of consecrated authors, we intend to reflect on the treatment given through history to the participation forms and communicative phenomena of community radios that, undoubtedly have hindered the construction making power decision of the human being, into terms of Paulo Freire, they have stoked a silence culture. When researching equivalent themes among the of Community Radios/Democratization of Communication principles, it generates an approximation to theoretical level with practical effects, it is evidencing that society intervention is viable through the construction of a collective conscience, to forge confidence and analogies on the need of a proposal for participatory and liberating communication that promotes social justice from the Shuar tribe of Pitirishka, through community radio.
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    Percepción de los contenidos interculturales emitidos por Radio Jatari en la nacionalidad Kichwa del Cantón Arajuno- Provincia de Pastaza
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-03) Mejia Pazmiño, Ligia Angélica; Naranjo Gamboa, Byron Orlando
    This research deals with the subject of the perception of the intercultural contents of the radio Jatari in the Kichwa nationality, which allows the analysis and evaluation of the radio as a strategic and privileged space for nationalities and peoples of Ecuador to exercise their right to communication, for being a medium based on orality, on the word, as well as low cost and high impact. The investigative study was considered important in the population of the Arajuno canton to determine their perception of the intercultural contents of the radio, their opinion about the work of the radio in terms of interculturality. In the same way, we worked with a radio interview allowed us to identify the problems that the radio is facing. The results obtained constituted the starting point to propose guidelines that contribute and serve as guiding referents for the achievement of an intercultural production from the principles of identity, historical memory and representativeness of nationalities.
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    Uso y accebilidad al periodismo para personas con discapacidad visual a través de plataformas analógicas y digitales
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-06) Palacios Carrillo, José Vinicio; Jiménez Sánchez, Álvaro
    Information and Communication Technologies (ICT) have created new forms of interaction in society, making it possible to include people with disabilities in the Information Society; however, this possibility is not yet open to everyone, given several factors, including economic ones. There are now digital devices and tools that facilitate access to information, while at the same time, initiatives are being incorporated from both the public and private spheres in an attempt to ensure equal conditions in the use of these instruments, which make greater opportunities possible in different fields, where technology is a strategic ally. The present contribution presents, in part, a reality about the digital divide that exists in the area of disabilities and its relationship with the difficulties of access to ICT. It includes interesting criteria on issues inherent to inclusive education, which point to the State as the main guarantor of this right and thus prevent gaps in inequality, discrimination and exclusion of persons with disabilities in Ecuador. The media and channels most used by people with visual impairment to obtain information are identified, based on a qualitative analysis obtained from interviews with the target audience. The purpose was to find out which medium is most accessible to them and facilitates the effective transmission and reception of the message. From these results, certain recommendations are concluded that give way to the proposal and that aspire to become a viable alternative to generate spaces that allow for greater inclusion in the labor, educational, social and cultural areas, but above all, in terms of the Information Society, to make them visible in a world that is projected to an increasingly virtual scenario. One of the most important aspects of these actions is training, with the participation of professionals with experience in disabilities and ICTs. This will facilitate a process that motivates participants. All this accompanied by and that an adequate promotion, will make possible that more people with visual disability will take the initiative to incorporate themselves to the learning of the handling of digital technological tools.