Jurisprudencia y Ciencias Sociales

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Subject: search.filters.subject.PROGRAMAS DEPORTIVOS

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    Análisis de los estereotipos laborales de las y los presentadores de los programas deportivos televisivos nacionales y regionales y su percepción en los estudiantes de la Carrera de Comunicación Social de la Universidad Técnica de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Cerón Morocho, Jessica Susana; Barrios Mesa, Reinier
    This research aims to analyze the stereotypes of work existing in national and regional television sports programs and the opinion of the students of the Social Communication Career about them, for which a methodology of quantitative approach, where a survey with closed questions was applied to all the students of the mentioned race. We further explored the subject in depth and correlated the variables to determine their cause and effect. Then, according to the results obtained, it can be said that the students perceive the existence of stereotypes of both beauty and experience in females and males, respectively, in the sports programming of the audiovisual media, which demonstrates the gender inequality, discrimination to professionals, violation of the Organic Law of Communication and gives at the same time, results such as academic desertions, high unemployment rates, programs with banal contents and the devaluation of the career. Therefore, the proposal is addressed to the 233 students of the Career of Social Communication, in order to raise awareness, raise awareness, motivate and value third-level studies in order to have more job opportunities, less unemployment rates and above all, to be able to provide television programs with quality content.
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    El uso de los mensajes de texto en los programas deportivos y la desinformación en al audiencia en la ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2016-11) Toscano Ramos, Edgar Santiago; Viteri Torres, Walter Francisco
    This research has focused on determining the impact of the use of text messages, thus enabling the creation or design of a radio script for an interaction between the listener and radio programming in this sporting event, which provided various contents such as: information, entertainment and guidance; as several sports programs city lacking a proper structure, especially a designated space for reading text messages, so misinformation is latent and interpretation of the news is unclear. So we proceed to perform a respective analysis of information and the use of messages in the sports audience. To reach a solution has been chosen methodology quantitative approach, aimed at the sports world surveys exploring the causes and effects, noting where there is a deficit for misinformation or misuse of media messages of radio communication extends. The crisis is marked by several fans on interactivity with a means of radio communication, several people identify with sending a text message mainly cards and protest, while others are pronounced if there is involvement of verbal violence through text messages in sports programs among major. It is therefore as we say at the beginning; the structure of a script to route a sports program will be essential and useful to interact with the audience. Another influence and conclusion is the use of social networks as a channel to show the difficult circumstances lives his favorite soccer team, in this consumerist and globalized world is often look different phrases and messages with lack of ethics and values towards players, managers and other fans of the teams in the city, and what is important, what we want is to generate humanity, spreading programs that do not denigrate or cause mockery of different comments from fans and the main thing we have a radio script so that the contents are better processed, so that there is a space if warranted for interactivity between sender and receiver.