Jurisprudencia y Ciencias Sociales
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Item La equidad de género y el periodismo deportivo en medios radiales de la ciudad de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Sánchez Villegas, Carlos Daniel; Medina, María ElenaAccording to the time and circumstances of the day to day of the generation of new necessities indispensable for the power to live, the needs that generate a positive change in the activities both personal and professional is thus the balance between the professions according to the genres no longer has limits or restrictions however only depends on the tastes desires and goals of each of the people, that is why giving a facility and simplicity choosing a career has been open to the female gender choose it that you like and passionate but this must go hand in hand with the job is to say that they finish their professional career this go to par with the work that they go a performance every day of their life, that the fact that their profession In the process of exercising the profession are several difficulties between one of them gender inequality, is why the present research work seeks to generate the dissemination of a pilot program for women can begin a development in the most appropriate and apt way . The world always generates constant changes and we must learn to adapt to them within which it is now a professional career and it is not only depending on the feminine or masculine gender is why now a man can be an excellent chef and therefore the woman also is in the same capacity to be a sports journalist. But to be able both men and women have a job according to their needs and tastes should be and become a competitive person in relation to others also this is the power that allows it to pass already established or stigmatized by society. If the time is generating change in customs we must learn to adapt also to generate a constant change in our lives because to keep with a single idea in mind there is no more to keep in one place without achieving any personal progress much less professional achievement of the objectives goes always of the hand of the change for the professional and personal improvement.Item El Rap como manifestación cultural y su difusión en radio Turbo 93.3 FM medio local de la ciudad de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-05) Romo Muñoz, Ricardo Patricio; Barrios Mesa, ReinierThe objective of this research is to analyze the relationship between the study variables Rap and Diffusion. The present investigation was carried out to study subjects directly linked to Ambato’s Rap, in order to define communication strategies that would guarantee its diffusion in Radio Turbo 93.3 FM local medium of the city of Ambato. This research is based on legal, philosophical or other aspects. The statistical contribution through the collection of information suggests the ways in which this research should be used in the face of the different threats and weaknesses that may arise during the course of the investigation. The exercise of the opportunities presented by the analysis and interpretation of results, proposes to land on the mainland and give a coherent response to the work, through concrete, accessible and reliable solutions, allowing both access and cultural action of the population studied. For this, a research was carried out with an ethical approach and based on a structured methodology, oriented to the verification of the hypothesis which shows that the Rap as a cultural manifestation affects its diffusion in Radio Turbo 93.3 FM, this was demonstrated by the data Real statistics obtained in the collection technique and the method of statistical verification.