Jurisprudencia y Ciencias Sociales
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Item Gestión de la comunicación y el manejo de situaciones de crisis en el hospital Solca Núcleo de Tungurahua de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-03-05) Mazaquiza Melgar, Tannia Elizabeth; Guamán Guadalima, Nelly GabrielaThe management of communication and the handling of crisis situations is key for institutions and even more so in health institutions such as the Hospital Solca Núcleo de Tungurahua, because it allows the institution to respond quickly, minimize the impact and scope of the message in crisis situations, demonstrating an environment of transparency and empathy, in addition to maintaining trust it creates a connection between the institution and the users, who place in the hands of the institution and its staff not only their health but also their trust. The objective of this research is to determine how the Hospital Solca Núcleo de Tungurahua handles crisis situations through communication. As this is an institution that provides health services, it is necessary that crisis communication be handled effectively in order to maintain a positive perception of the organization and strengthen the commitment to patients. The present research work has two approaches: qualitative and quantitative, for this, various data collection techniques were used such as the questionnaire applied to 359 users of the Hospital Solca Núcleo de Tungurahua, the interview with the communication coordinator and the content analysis of the publications of the Fanpage of the Hospital on the social network Facebook to obtain a deeper view on the object of study, this allows addressing both the perception of users and institutional communication strategies. The results we obtained through the techniques applied indicate that, the hospital has not yet faced a crisis situation that puts the image and reputation of the institution at risk, it is believed important the creation of the communication plan, to prevent the crisis. In addition, a lack of training of the institution's employees was identified so that in times of crisis they can act as spokespersons who can mitigate the impact and scope of the crisis.Item La Mediación como Mecanismo de Solución de Conflictos en Tiempos de Crisis y Conmoción Social(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Derecho, 2023-03) Calucho Aguilar, Emily Lizeth; Jordán Buenaño, Jeanette ElizabethThe study was born due to the lack of mediation that will affect Ecuador during the crisis and social commotion due to indigenous mobilizations, being essential to verify the importance of this conflict resolution mechanism. A qualitative approach was produced through documentary research, where verifiable information with characteristics of the problem was collected through interviews, which led to knowing the root of the problem. Through the results obtained through the interviews, it was possible to understand the real issue behind the indigenous mobilizations and the lack of dialogue on the part of the government. Finally, it was concluded that mediation is a necessary mechanism for the benefit of both parties because it is essential that there is communication to achieve improved agreements within society