Jurisprudencia y Ciencias Sociales
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Item La programación televisiva de Unimax Televisión y la prevención de violencia de género(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) García Solis, Doménica Monserrath; Viteri Torres, Walter FranciscoThe main purpose of this research is to examine the programming of UNIMAX television as an agent of mass communication and potential facilitator of civic literacy, focusing on how it addresses issues related to gender perspective, gender-based violence and the position linked to communication. In addition, it seeks to evaluate the audiovisual production, whether it effectively contributes to gender equality, recognising gender as an integral part of human development and its inclusion in fundamental human rights. It is based on the proposition that television tends to repeatedly reproduce sexist stereotypes and gender violence, derived from the social construction of gender, which undermines respect for gender diversity. In terms of methodology, a qualitative approach is adopted through a documentary bibliographic research modality, complemented by data collection through surveys. The content analysis reveals that UNIMAX television programming lacks programmes that address issues of gender-based violence.Item Entre el amor, el poder y el dinero: Las narco novelas(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-11) Espín Vargas, Daniela Karina; Brito Alvarado, Xavier LeonardoDue to the great success of telenovela productions with contents related to drug trafficking and prostitution, the general objective of this research work is to theoretically map narco soap operas as an aesthetic and melodramatic discourse of Latin American violence; For this purpose, it is considered as national and international investigative antecedents works of analysis of narco soap operas in relation to various aspects that revolve around their narrative, in addition to theoretically substantiate and conceptualize definitions, bibliographic sources and recent academic articles were used. The methodology used corresponds to a theoretical review from the communication and social sciences of the narco soap opera “Without boobs there is no paradise”; With a critical approach to the melodramatic and aesthetic constructions on the culture of drug trafficking, in such virtue, through a qualitative approach, the author establishes her analysis of the narco-soap opera selected for its content related to drug trafficking and the role of women in this narco-soap opera. It is concluded that the narco soap opera is a fictional representation that in most cases encourages female stereotypes, makes use of inappropriate language and violence, exposing the social, cultural, and political realities of the countries, in the analysis of the novel "Without tits There is no paradise” also identifies an ethical discourse on the consequences of belonging to the world of drug trafficking.Item El ejercicio profesional y la equidad de género en la producción de los programas televisivos de Ambavisión(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Flores Díaz, Irene Alexandra; Ortega Arcos, WagnerThe professional practice and gender equity in the production of those in the production of television programs of Ambavisión". This research project aims to collect information about women and their work in the selected environment, stating that we are all in the same equality of rights, exposing the female potential of the city of Ambato. It focuses on the creation of segments, made entirely by women and for women, pointing out that in all aspects of television, being a woman has a wide work area. For this purpose, an investigation is made on topics of interest dedicated to the ladies, pointing out also about the professional spaces in television (pre-production, production and post-production) in such a way as to allow the growth of the channel and of women in other competitive areas of the race and in the city. Creating serious spaces in cameras and editing; Primarily focused on social communicators bringing benefits to the "City of Flowers and Fruits" Ambato, which promotes the integration and acceptance of more ladies from different cantons on television channels. Ambavisión Channel 2 is a television medium that allows the integration of men and women as well as the insertion of professionals in all its branches for the growth of it and of people as important entities in society for that reason it supports the initiative of feminine inclusion in all its fields.Item Espacios Informativos de la televisión y su interpretación en lenguaje de señas(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017) Acosta Salazar, Christian Sebastian; Naranjo Gamboa, Byron OrlandoABSTRACT It has been considered fundamentally to present an innovative theme since at present the television information spaces and their interpretation in sign language are inclusive communication methods for the deaf-mutes; and, in this way contribute with a study that allows to overcome the lack of interpretation of the television information by means of sign language. In the present research the application of an innovative method, through novel strategies of communication directed to the deaf-mute, to eliminate conventional methods in a holistic and synergistic way to motivate the deaf-mute in the assimilation of the real and exact information of a Event in the community. The present research, contributes to the study of the information spaces of the television and its interpretation in sign language through communicational theories, reason why the present study is justified due to the need of updated information of the means, that will facilitate possible solutions for Anyone interested in having competence in this subject. Based on the above mentioned reflections, a description of the antecedents related to the importance of the study, the objectives pursued with it and its scope of reference from the point of view of the deaf-mute will be established in the first instance. Consequently, the need arises through the collection of information to verify the problems and provide viable proposals to solve this current issue, to make a positive change in the cultural attitude of the population of deaf-mutes and the people in general, for this Avoid misrepresentation of information with content changes.Item El aporte de las productoras de TV en los programas de los canales de la Provincia de Tungurahua(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2017-01) Villa Álvarez, Fabián Humberto; Ortega Arcos, WagnerThe investigation has as topic “THE CONTRIBUTION OF THE PRODUCERS OF TV IN THE PROGRAMS OF THE CHANNELS OF TUNGURAHUA PROVINCE", the topic arises from the need to possess more varied and informative programs of information, since the channels of Ambato's television that nowadays possess newscasters, do not cover with the needs of the province or of the places where his sign comes. The major deficiency that one has seen is that the newscasters more cover news of the public sectors as Ambato's municipality, Provincial Government of Tungurahua, provincial Government, between other public entities that are located in Ambato center and almost they never cover the rest of the province, is because of it that does not know itself to certain science what is what is happening in the rest of entities of the province and but still if one was presenting an event of major interest in someone of eight Tungurahua's remaining cantons. Also one has noticed inside the investigation that the news does not possess major information or sustenance, which represents a weakness to the moment to report on a fact being a mainspring in order that the information is not given in 100 per cent for what the message does not come I complete the citizenship and the authorities. It is for it that has made to itself important that this point there enter the producers of television who contribute with new contents and ideas for the local television and that well if they do it from the Newscaster since these spaces are more loudly with those who count the local channels. The producers of national and international television have a high credibility and quality in his programs that produce it, to this there adds a great human group of professional who has a good knowledge of what is the television and especially what is the production of different television products. For what the contribution of these companies would improve the quality and the content of the local television that to the moment do not possess a definite well programming and between two it divides they might extract a product of well quality, every who contributing his and acquiring new knowledge to present a television that it educates, entertains and report.Item El set de producción de televisión y la gestión del departamento de comunicación de la Iglesia Alianza Cristiana y Misionera Ficoa de la ciudad de Ambato(2016-06) Quesada Revelo, Luis Sebastian; Tamayo Maldonado, Alex RodrigoTelevision is one of the most important media that currently exists and this is so because it is free and the easy way to access to it allows millions of people around the world to use this medium immediately. Nowadays we live in a community that television can reflected partially. If we dont pay attention to the screen it feels like people is missing the reality of the world is experiencing, knowing each problem, disappointment and commentary issued by this media. In contemporary societies it is increasing the importance of the mass media and particularly television. This influences the way people act or think, it manages the changes the way men know and understand the reality around them. The importance television has into the society socialization process of the children, young people and all members are related to the quality of the contents of educational, informative and entertainment programs that is transmit and also advertising that cause influence in the population consumption habits. These facts allow to understand that definitely most people is the result of what happens into the television content, whether they are good or bad content. Thats why the overall objective of this research was to determine how affects the creation of the television production in the management of communication department of Christian and Missionary Alliance Church Ficoa in Ambato city.Item La parrilla de programación televisiva del canal de TV Ambavisión de acuerdo a la ley de comunicación(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2016-05) Pazmiño Pesantez, Juan Marcelo; Tamayo Maldonado, Alex RodrigoTelevision programming with a suitable research project that includes a program grid, support staff Ambavisión channel and the population of the city of Ambato; through student Communication major UTA, a definite proposal achieves seeks to enhance their ability to maintain the necessary skills in performing as television journalists, ranging evolved new ways of information which require assimilation skill in handling platforms and software, to be competitive and professionals to new techniques and forms of production that are transforming teaching methods in the process of teaching and learning to ensure future graduates to acquire own powers to the new professional profiles, which lie in the broadcast television programs with appropriate programming with their respective slots and restrictions. This research was performed with beneficiaries, staff Ambavisión channel and the inhabitants of Ambato city Tungurahua Province who are important for project implementation, many years ago it has been broadcasting programs in the Ambavisión channel q in which it has not been determined in a more specific way a grill television in containing programs for the whole family, as well as their schedules and their contents is why the project seeks to develop positively and to help give results from the study to the channel Ambavisión. We must emphasize that this research is based on real sources, where through surveys register that is necessary to give a proposal that the channel has a good development by promoting new and innovative programs for families, enabling them to be more competitive and deserving of different benefits which is to give good information to citizens.Item Programas infantiles de televisión del canal Teleamazonas los fines de semana y su incidencia en la comunidad de los niños y niñas de la escuela Jorge Carrera Andrade de la ciudad de Ambato(2015) Ango Guamán, Jessica Paola; Gamboa, LuisEl presente trabajo de investigación tiene como objeto principal el detectar los efectos de la influencia de los programas infantiles emitidos por Teleamazonas los fines de semana en los niños y niñas de la Escuela fiscal Jorge Carrera Andrade de la ciudad de Ambato. Por medio de una investigación aplicada a los padres de familia y los docentes de la institución educativa en mención investigación que da lugar a la estructuración de un taller de comunicación intrafamiliar que tiene como finalidad principal analizar la incidencia en la actitud de los niños de la escuela, con sus respectivos correctivos, todo ello basado en la aplicación de este taller a los padres de familia de los niños y niñas de dicha institución, el cual facilitará en gran medida a cada uno de los niños la prevención de la mala influencia de los programas de televisión infantiles con escenas de violencia, este taller aportará con valiosa información, y ayudará notablemente a la toma de decisiones que permitan regular los horarios de ver televisión para los niños de la institución, tomando en cuenta que en pleno siglo XXI, el estar a la vanguardia de las normas que rigen las programaciones en los medios de comunicación, es muy importante, y todo esto está enmarcado bajo a las leyes de comunicación que rigen en el Ecuador.