Jurisprudencia y Ciencias Sociales

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    El contenido informativo de los memes y la credibilidad en los usuarios de la red social Facebook del diario “El Comercio
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-04) Machuca Acosta, Carol Estefanía; Guamán Guadalima, Nelly Gabriela
    Nowadays, social networks have become a new media of mass distribution on the web, through them people can create, publish, interact and transmit information, causing traditional media such as print media, television and radio to migrate to these platforms and create virtual spaces, this has changed its traditional structure by an interactive, changing and dynamic process. This research aims to determine the credibility of users of the social network Facebook of the newspaper "El Comercio" against the informative content of memes disseminated by this medium, it is important to identify the type of content published by the newspaper "El Comercio" and if this influences positively or negatively on its readers. To conduct this research, a quantitative approach was used, with which it was possible to analyze and predict the behavior of the population through quantifiable information, i.e., that could be expressed through numbers and verified. In addition, a virtual survey was applied to 190 people through non-probabilistic "snowball" sampling. Through the content analysis on the 25 publications with informative memes of the newspaper "El Comercio" disseminated by the social network Facebook in the date January-March 2021, it was determined that its genre is 100% informative with topics of health, politics, science and culture, in addition, the memes exposed in the publications are humorous, reflective and motivational, these are complemented by text and image. Through the virtual survey it was determined that 73.7% of people use the newspaper "El Comercio" for information through the social network Facebook, they believe that the use of memes to inform is interesting, attractive and educational on the other hand, when seeing this type of content, respondents would review the page that spreads the news.
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    El meme: herramienta satírica durante el proceso de remoción del alcalde del Distrito Metropolitano de Quito Jorge Yunda. Caso de estudio: La Posta
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-03) Chávez Varela, Alan Danilo; Guamán Guadalima, Nelly Gabriela
    Social networks play an important role in the everyday life of millions of people worldwide. The digital world, especially social networks, have begun to colonize certain aspects of our activities, for instance, the analysis of social conjunctures, one of the most recurrent phenomena today, is the use of the meme as a political satire and a way of mocking citizens towards certain social and political actors. This study seeks to analyze the use of the meme as a political and communication strategy in the case of removal of the mayor of Quito Jorge Yunda in the digital media La Posta. To understand the dynamics existing within the discourse of the meme and its argumentative logic in social networks, first of all, the memes of the official account of La Posta on Instagram were chosen. Then, by means of matrices, a multimodal discourse analysis was carried out, which allowed to know the components of the discourse in the meme, the recipients or consumers of the meme, the profile of the sender and the formation of the speech. Investigating this object allows to open new spheres for the debate around social networks, digital journalism and the use of the meme. Furthermore, it allows to analyze the meme as a form of political satire to narrate current events in Ecuador, it also makes possible an approach to thinking about whether digital journalism and its different ways of describing events is generating social debate.