Jurisprudencia y Ciencias Sociales

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Start date: 2020Subject: search.filters.subject.AMBATO

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    La responsabilidad social y desarrollo comunitario de las cooperativas de ahorro y crédito
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2026-07-10) Caguasango Chanatasig, Dayana Abigail; Ortiz Díaz, Marcelo Iván
    The present research was developed in the field of cooperativism of the Ambato canton where the importance of social responsibility in community development was taken into account. This study has focused specifically on the need to promote more active and sustainable practices, guiding them to a good execution, the perspective of each coordinator of the social responsibility of cooperatives was considered for its previous study and analysis. The process of this research was based on a qualitative approach, therefore, it was considered to use research elements such as interviews with the respective personnel in charge of the social area of cooperatives for the analysis of the influence of social responsibility on the community development of savings and credit cooperatives of the Ambato canton. The results of this research deduced the presence of several actions aimed at community support, through education, environmental programs, among others; However, it was possible to identify the limitations related to planning, interinstitutional union and the evaluation of the impact of these actions. It is considered that social responsibility is fundamental to strengthen community development, since it promotes participation, collective well-being and the construction of stronger relationships between cooperatives and the community, contributing to the community development of the Ambato canton.
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    El tratado de libre comercio y las nuevas oportunidades laborales en las pymes en Ecuador
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Derecho, 2026-07-09) Villacreses Calle, Melanie Estefanía; Masabanda Analuiza, Galo Iván
    This research analyzes the impact of the Free Trade Agreement between Ecuador and China on the creation of new employment opportunities in small and medium-sized enterprises in the city of Ambato. The study recognizes this agreement as an international legal instrument with economic, productive, and labor effects, particularly for sectors connected to foreign trade, local production, and employment. The methodology followed a mixed, legal-social, documentary, and field-based approach. Surveys were applied to 100 participants from business, legal, academic, and citizen sectors, along with interviews conducted with specialized legal professionals. The results show a critical assessment of the agreement’s effects: 50% of respondents consider that employment opportunities have decreased, 63% believe that the agreement harms SMEs, and 77% state that the arrival of foreign products negatively affects local work. Nevertheless, the study also identifies opportunities related to innovation, productive diversification, market access, and business growth. A total of 86% of participants believe that companies require greater innovation to remain competitive, while 60% consider that the agreement contributes to offering new products or services. The research concludes that the Free Trade Agreement between Ecuador and China does not, by itself, create formal, decent, and sustainable employment in SMEs in Ambato. Its positive impact depends on public policies related to financing, training, innovation, trade defense, labor formalization, and technical support. Therefore, trade liberalization must be coordinated with labor protection and the strengthening of the local productive sector.
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    Gestión de estrategias de comunicación en microempresas de la ciudad de Ambato: caso Almacén Agrícola La Mano Amiga
    (Universidad Técnica de Ambato, Facultad de Jurisprudenca y Ciencias Sociales, Carrera de Comunicaciòn, 2025-08-01) Pantoja Pérez, Diego Fernando; Ortega Arcos, Wagner Enrique
    This research analyzes the management of communication strategies in microenterprises in the city of Ambato, focusing on the case of Almacén Agricola La Mano Amiga. The study begins by identifying communicational shortcomings in the business, particularly regarding its digital presence and informal use of platforms such as Facebook and WhatsApp. Using a qualitative and quantitative methodology, surveys were applied to the company's regular clients and a situational diagnosis was conducted using a SWOT matrix. The results show a positive evaluation ofthe customer service and trust in the business, but also highlight a lack of planning and coherence in communication. In response, a strategic communication plan was designed, adapted to the real capacities of the store, proposing concrete actions to strengthen its identity, digital presence, and relationship with key audiences. The study concludes that implementing this plan could significantly improve the perception of the business, expand its reach, and professionalize its image in the local market.
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    El contenido sobre información cultural en los diarios el Comercio y el Heraldo de la ciudad de Ambato
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-11) Barragán, María Sol; Naranjo Gamboa, Byron Orlando
    This research focuses on the content of cultural information in the newspapers El Comercio and El Heraldo of the city of Ambato. The main objective was to determine how much content on cultural information is published in the newspapers under study. The methodological design had a qualitative approach, since the cultural news of the two newspapers was analyzed and interpreted, extracting characteristics. The modality was bibliographic, since it allowed the theoretical-scientific part of the project to be grounded. The level was descriptive, exploratory, due to the fact that the scope and results obtained in other research on the content of cultural information in the newspapers El Comercio and El Heraldo were investigated. In addition, the reality of cultural journalism was detailed. The technique used was framed in observation because it allowed a general analysis of the type of information disseminated in the newspapers under study, as well as a brief exploration of the number of publications with cultural content published in the year 2021 in August and September. The main results showed that El Comercio publishes more cultural information than El Heraldo newspaper, since, in the first newspaper, 15% is destined to cultural content and in the second, only 9% of the news is for culture-related topics. However, in both cases, the percentage of the area established for cultural content within the newspaper is very small compared to the opinion, classifieds, hobbies and curiosities sections. In addition to this, in both newspapers, cultural content is mostly focused on the Literature subsection, with 50% in El Comercio and 48% in El Heraldo. Likewise, the subsections with the least preference in the analyzed newspapers are: music, history, cinema, museums and civic dates.