Jurisprudencia y Ciencias Sociales
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Item Análisis de la cuenta de Twitter del presidente Lenín Moreno y la construcción de la opinión pública de enero a marzo de 2018(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-08) Cárdenas Sánchez, Brian Roberto; Soto Dávila, Omar FabricioWe will highlight the importance of social networks today, the speed and what is necessary to become efficiently communicated, not to mention the personal nature of that communication. The investigation is based on the twitters of Lenin Moreno's account, from January 1 to March 31, 2018, including the opinion generated with them. Those twitters selected to exemplify, are the ones that emphasize more with respect to importance if considered. Being an official account and speaking of a relevant person of the Ecuadorian politics we can have a clear reference of popularity and its capacity for the creation of public opinion. Twitter being an international social network, free and easy to access, where you can generate your own opinion and give points of view, is favorable to the research, the interaction that has Twitter allows us to determine the influence on certain topics in the platform, how to be able to know which twitter is the most commented or the most liked, or in turn, which are the twitters with the most informational weight that have been published. By way of conclusion, we know that today social networks are playing an extremely important role in communication and therefore within society, precisely the connection sought between rulers and people is by social networks.Item Uso de las redes sociales informáticas y relaciones filio-parentales en los estudiantes de octavo a tercero de bachillerato gen eral unificado de la Unidad Educativa Liceo Policial Bilingüe Mayor Galo Miño del Canton Ambato Provinciade Tungurahua(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2019-04) Salazar Hidalgo, Lissette Monserrathe; Chiliquinga Véjar, LorenaThe investigation responds to the variables Use of Informatics Social Networks and child to parent relations of the students of Eighth EGB to Third BGU of the Liceo Policial Bilingual Major Education Unit Galo Miño of the Ambato city of Tungurahua province. The concern for the use of informatics social networks and the influence child to parent relationships has been questioned in recent years by the incidence given to these portals by adolescents. This investigation focuses its objective based on the existing social alarm, which is why it has focused on studying whether the use of these portals can influence problems of parental-child relationships. For the execution of the research, a methodology with a quantitative approach was used through the application of a survey structured by two validated instruments, which respond to the population under study, the methods and nature of the data. Two methods of hypothesis testing were carried out, resulting in the affirmation that the use of informatics social networks influence the child to parent relationships specifically in violent relationships, demonstrating the existence of problems in child to parent violence, due to the existence of incidents of psychological character that despite being more recurrent do not have a unique relationship to the use of social networks, while low levels of physical violence are influenced by the use of social networks. The dimensions in the use of informatics social networks are the following: Obsession, Parental Control and Personal and Excessive Use, determining the third to the most influential in the use of informatics social networks for adolescents due to high rates of dependence and notion of time.Item Los memes con contenido políticode la red social facebook y la percepción del lector en al Carrera de Comunicón Social de la Universidad Técnica de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-03) Ávila López, Patricio Humberto; Viteri Torres, Walter FranciscoThis research reflects the replicating characteristics of a meme and how it can generate public opinion through political discourse. It has taken into account a number of researchers who have developed the path for the construction of the meaning of the term meme starting from its etymology and root to the appropriation of the term in social networks or the Internet. Because cyberspace is in mediatic battle, an information war that influences collectively the democratic decisions of citizens, this thesis aims to demonstrate the perceptive capacity of readers in the Communication Career of the Technical University of Ambato about this process that influences the masses generated a cyberculture. Social movements are influenced by the computer hegemony that maintains control of the contents disseminated through spaces of struggle to monopolize the virtual market of the population. The degree of impact that a meme can have on society is determined by its ability to generate controversy and uses hypertextuality to demonstrate the feedback that this takes on citizens.Item La adopción del audivisual periodo2016-2017, la experiencia Flcaso radio, hacia la Ciberradio en Ecuador(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Macas Enderica, Xavier Eduardo; Bernal Suárez, Juan DavidThe following investigation, was performed analyzing the visual content published on the fan page Flacso Radio, during 2017-2017. This cyber media that started in 2011 and it has become a reference to other online media universities in Ecuador. For this reason is relevant to study the mentioned media, because it´s nature is digital and it has maintain this way for the last seven years (up to the day for this investigation). In this analysis it has been found on increase in the number of followers as the musical programs have also increased, nevertheless the academia content did not obtained the same results that the musical entertainment got. At the end of this investigation a proposal was also presented on how to better the acceptance and the interaction with academic and analytical content.Item Uso de contenidos Educomunicaciones y su aplicación en eun Blog para la asignatura de desarrollo integral de la Unidad Educactiva San Andrés del Cantón Guano Provincia de Chimborazo(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Suárez Layedra, César Augusto; Chiliquinga Vejar, Lorena del CarmenThe educommunication has been established in recent years in a line of research strengthened and followed by communicators around the world that allows for constant progress and feeds on the paradigms of research in communication and education. Under this context, in the present investigative work proposes the application of a blog with contents educomunicacionales for the learning of the signature of Integral Human Development in the tenth year of EGB of the United. The work required to the use of qualitative and quantitative methodology, supported by nterviews and surveys, in addition to the analysis and observation of the level of learning of the subject of Integral human development, subject implemented by the Ministry of Education from the school year 2018 – 2019 with the desire to improve life skills. In this investigative work proposes the creation of an educational blog for a better learning of the subject of Integral human development, with relevant contents and contribution to achieve an assertive communication between teachers and students. The contents must be validated and of true sources that allow to establish the benefit that this tool can provide in the teaching learning of this subject.Item Criterios de noticiabilidad y su influencia en calidad de los contenidos en los soportes digitales de los medios impresos de Ecuador(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Beltrán Romero, Juan Francisco; Tamayo Rodríguez, Alicia PaulinaThis research work sought to establish the relationship between the criteria of newsworthiness that are applied in the newsrooms of the ecuatorian national newspapers and the quality of the contents that these media publish in the different format they use: print, digital and social networks. The research work was developed through the use of observation cards to obtain the information, which allowed us to establish which news values were most used in the publications of each pormat and their relationship with the quality of the contents. We analyzed 255 publications from the newspapers El Universo, El Comercio, El Telégrafo and Expreso, which are the national newspapers with the most presence in the three formats established for the study: print, digital and Facebook.Item Proceso de verificación de los Tweets dirigidos hacia agencias de Gobierno caso de estudio: Alcaldía de Cuenca-Ecuador(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Contreras Ambrosi, Jorge Isaac; Tamayo Rodríguez, Alicia PaulinaDigital media change the way in which citizens communicate to government agencies, and therefore traditional journalists must adapt to this new relationship to survive. Citizens or citizen journalists communicate to government agencies their requisition through social networks. It is to say, without the intervention of professional journalists. However, it is necessary that a traditional media verifies citizen messages before it is received by government agencies. Therefore, traditional media acts as a filter that analyzes the credibility of citizen messages. Our aim was to study the process of verification of tweets done for a traditional media. The study was developed in the city of Cuenca, specifically among: (1) Citizen messages in Twitter or tweets (requests, needs) done to the Major Office of Cuenca. (2) The Community Manager Office of the Major Office of Cuenca who gets the citizen messages. (3) The radio stations La Voz de Tomebamba and Cómplice FM that have spaces destined for the transmission of citizen messages. A qualitative - interviews - and quantitatively - sampling and statistical analysis of tweets- approach was used in this research. Based on that approach we want to identify which is the process of verification that the mentioned radios realize to tweets. Is observed that radios do not have a standard process of verification of the citizen messages; nevertheless verification sometimes depend on the number of re-tweets, "I am charmed with it" or positive comments. Having no been a process of check established there is distrust in the Major Office. Then, we realized a matrix of verification of the tweets directed to the local agencies of government. The aims of this matrix to unify and standardize the verification processes, so that traditional media can gain credibility.Item Plan de Marketing en el club de baloncesto CKT mediante su red social facebook y el impacto en la población ambateña(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Flores Villavicencio, Luis Antonio; Viteri Torres, Walter FranciscoThe need of man to seek socialize in disciplinary groups worldwide has led to create spaces in the different sports fields today, basketball has become a world-wide one of the most relevant sports, in Ecuador basketball was introduced by the American company SADCO, where the participation of the amateur to decay in recent years, according to records of the Ecuadorian Basketball Federation, CKT the sports club of basketball of the city of Ambato has also been affected by this reduction of attendance of the amateur, where it aims to structure the digital marketing plan for the Basketball Club through its social network Facebook seeking to increase the participation of the public in the different tournaments to perform. This marketing plan consists of an external study of the preferences of the user or the amateur through a series of technical applications to get their participation in assistance and monitoring of the basketball team representing their province, to exchange sporting satisfactions in moments of healthy recreation, integrating a society of relaxation and family participation, which through its support at the box office also allows to sustain the sport as a progressive culture in the middle.Item Manejo de la imagen de Cambridge School Of Languages de la Ciudad de Ambato a través de la comunicación digital(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Chávez Stacey, Kevin Anthony; Tamayo Rodríguez, Paulina AliciaThe present investigation originates due to the poor management of the Institutional Image of Cambridge School of Languages of the city of Ambato as well as its incomplete content provided in its social networks, mainly taking into account that an appropriate management of the Institutional Image positions and outstands Cambridge School of Languages of the city of Ambato from other language schools. In addition to granting its independence and competitiveness within the commercial field; another aspect that surrounded this investigation is the empiricism that the content provided is being managed in its social networks, where just the courses promotion have been filling the digital spaces without giving value to the stakeholders, who definitely fulfill an extremely important role in the construction of a strong and well-positioned Institutional Image. Therefore being such an important area, more attention should be paid, doing it in a more updated and professional way, empowering the stakeholders into brand ambassadors, providing quality information, creating a sense of community that revolves around the institutional philosophy where each time that valuable content is provided, participants can be engaged into. Finally, this research analyzes the shortcomings of its current management of Institutional Image and focuses on strengthening it, through an efficient and effective use of its social networks as an improvement plan.Item El uso de la red social facebook y el núcleo familia en la Parroquia Benítez del Cantón Pelileo(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2018-11) Gutiérrez Martínez, María Yolanda; Chiliquinga Vejar, Lorena del CarmenIn Ecuador there are 6 million people who have a smart phone and 600 million people use their phone to access social networks, in homes 20.1% have wireless internet, although the 53.5%, the group of The age that most uses the Internet is from 16 to 24 years old, 64.9%, while 28.2% use it as an information channel in different social networks. The present research sought the use of the social network Facebook in the family nucleus of the inhabitants of the Benítez parish of the Pelileo canton. For this, an investigative process of a quantitative nature was carried out, of an exploratory, descriptive and correlational nature, taking as a study population the inhabitants that currently reside in the parish of Benítez, to which a survey was applied aimed at obtaining opinions to the variables under study. The main results of the study were that 56.31% of people always spend more time in the social network Facebook compared to the time they share in a family, equivalent to 183 people, 39.69% of them he almost always spends more time in this social network compared to the time he sees his family representing 129 people, while the remaining 4% never invests the most time compared to the hours invested in his family. Which equals 13 people. These results are the ones that less people use the social network Facebook mostly of those who are close to their family for work or study reasons, reaching an agreement that this social red has negative effects on the behavior of people. Therefore, based on the results, the creation of a Family accompaniment center for the population of Benítez Parish was proposed as an alternative solution.