Jurisprudencia y Ciencias Sociales
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Item El discurso de la Iglesia Evangélica y los cambios Socioculturales en la Comunidiad Compañía Labranza Cantón Colta(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-12) Arias Zapata, Marco Augusto; Naranjo Gamboa, Byron OrlandoThis research paper analyzes the evangelical discourse and socio-cultural changes that occur in the Compañía Labranza community belonging to the Colta canton. The study revolves around the main messages that are emitted in the ceremony or cult, they can be known through an informative table raised as a proposal, where what is said, what is said, what is not manifested and the intentionality are identified. Several statements are taken into account as a starting point as a qualitative investigation is sought in each message the "function manifests the consequences recognized and consciously sought by individuals, and by latent function that is not recognized or sought" (Marín, 1976). The results achieved allowed them to construct guidelines that contribute significantly to understand what is behind the evangelical discourse, intention of the message and the type of communication used.Item Análisis del proceso cultural de la cosmovisión Andina del Cantón Guamote(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-12) Moyano Tapia, Ana Lourdes; Jiménez Sánchez, AlvaroThis research is a way of interpreting, guiding a series of ideas, senses around the social and natural context that surrounds men within the Andean Region, through the Worldview, as this ideal form has been called in the region. of the Andes. For this reason it is developed in Guamote, one of the ten cantons that make up the province of Chimborazo, is a population in which these elements of the Andean Cosmovision are present in the dialogue with contemporaneity. Its social composition, of indigenous prevalence. In addition, there are some symbolic markers of his Living Culture: The Carnival, whose central element is the designation of festive charges and gifts; The Semana Mayor, which includes a series of indigenous celebrations; The Fair of agricultural products, which appears as the largest in the province and still serves as a weekly place of intersection and exchange of survival elements. In addition to these elements, the life of the Guamote canton could be defined as its urban area and its rural area, composed of the latter, by social units known as Peasant Communities whose political and social organization continue, so I am concerned to write this thesis that We will discover in this process.Item El personaje de la Mama Negra com representación social y su simbología en la fiesta de la Santísima tragedia o capitanía realizada en septiembre en Latacunga(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-09) Corrales Landázuri, Francisco Alejandro; Sánchez Peña, Marco IvánThe present work of investigation has determined the Symbology of the Feast of the Most Holy Tragedy or Captaincy held in the month of September in the Latacunga city, obtaining as a general objective: To establish which are the symbolic and social representations of the character of the Black Mama in the popular party of Latacunga, to give fulfillment to this end was preceded by interviews with the characters of the Black Mama, Organizer, Prioste, a Historian and a Journalist about the festival of the " Santísima Tragedia¨, ", once the Results We proceeded to the interpretation by analyzing the testimonials identifying quantifiable variables according to the premise of the research or hypothesis. And as a result of this research project, it focused on the production of an informative magazine about this cultural expression, which is aimed at the general public, valuing in such a way that the Black Mama festivity is a relevant cultural phenomenon, representing a symbiosis of indigenous, Spanish and African cultures. The reason for the execution of an informative magazine is given by the fact that the mediatization of the representations and symbols of the Traditional festival of Santísima Tragedia o Capitanía held in September have a low character in the dissemination of its elements structuring and celebration, limiting the knowledge of the cluster of all its elements even by the native inhabitants of the city, in this way it is expected to awaken interest in citizenship and begin to value this cultural expression even more in order to follow preserving this type of Intangible Cultural HeritageItem Análisis de la cuenta de Twitter del presidente Lenín Moreno y la construcción de la opinión pública de enero a marzo de 2018(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-08) Cárdenas Sánchez, Brian Roberto; Soto Dávila, Omar FabricioWe will highlight the importance of social networks today, the speed and what is necessary to become efficiently communicated, not to mention the personal nature of that communication. The investigation is based on the twitters of Lenin Moreno's account, from January 1 to March 31, 2018, including the opinion generated with them. Those twitters selected to exemplify, are the ones that emphasize more with respect to importance if considered. Being an official account and speaking of a relevant person of the Ecuadorian politics we can have a clear reference of popularity and its capacity for the creation of public opinion. Twitter being an international social network, free and easy to access, where you can generate your own opinion and give points of view, is favorable to the research, the interaction that has Twitter allows us to determine the influence on certain topics in the platform, how to be able to know which twitter is the most commented or the most liked, or in turn, which are the twitters with the most informational weight that have been published. By way of conclusion, we know that today social networks are playing an extremely important role in communication and therefore within society, precisely the connection sought between rulers and people is by social networks.Item La comunicación como modelo de gestión en las asociaciones de la economía popular solidaria(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-06) Santamaria Iza, Diana Carolina; Ortega Arcos, Wagner EnriqueThis thesis aims to know the way in which associations belonging to the Popular and Solidarity Economy of the province of Cotopaxi, handle communication and what is the incidence of this discipline in its management model. Based on this understanding, a series of understandings is generated to develop a proposal, so that organizations can promote themselves and make themselves known among the different publics in order to market the goods, services or products they offer, at competitive prices. This is reflected in a proposal that is delivered to the directors of the associations, so that they can develop an adequate, orderly and effective work in the field of social communication. To achieve that, knowledge from corporate communication, social communication planning, as well as graphic design and other human knowledge disciplines were applied.Item Radio comunitaria: experiencias de democratización de la comunicación(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-06) Fernández Solis, Nubia Gabriela; Naranjo Gamboa, Byron OrlandoThe present work aims to systematize a set of ideas regarding the juncture democratization of communication concept as a dynamic category, able to generate a dialogic and action field for the structures mutation. With the support of consecrated authors, we intend to reflect on the treatment given through history to the participation forms and communicative phenomena of community radios that, undoubtedly have hindered the construction making power decision of the human being, into terms of Paulo Freire, they have stoked a silence culture. When researching equivalent themes among the of Community Radios/Democratization of Communication principles, it generates an approximation to theoretical level with practical effects, it is evidencing that society intervention is viable through the construction of a collective conscience, to forge confidence and analogies on the need of a proposal for participatory and liberating communication that promotes social justice from the Shuar tribe of Pitirishka, through community radio.Item La comunicación organizacional y la imagen corporativa en la empresa V.TV. Producciones ubicada en la ciudad de Latacunga(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-04) Espinoza Medina, Sandy Alejandra; Chicaiza Morales, MiguelIn the present investigation the importance of the organizational communication was determined, the approach of communicational strategies for the Stakeholders, and the consolidation of an adequate corporate image; that allowed to identify the level of positioning of VTV Productions before the citizens. It was considered to work from a correlational methodology to verify the interaction of the proposed variables, from a qualitative and quantitative approach, therefore, surveys were applied to the selected sample, which facilitated analyzing the perception of citizens and studying which communication strategies used operated and which ones not; and semi-structured interviews were established with the company's collaborators, in order to have indepth information and a closer vision of the institution. Communication ends up being a transversal axis in companies, so it is essential to work on it to establish the direction of the organization around its internal and external audiences, the possibility of having communication policies that allow efficient interactivity between the recipients and customers will undoubtedly be the best reference of a company; and even more when it is achieved that the employees of the same are empowered by the brand and corporate identity, because this ends up being the greatest strength of the institutions. It is useless to be recognized by one of the services, which as a company, offers, if you do not have a group of motivated and well-structured workers. Or it is not possible to believe that it is enough to have an average degree of credibility from the personal image of the Manager, if one does not consolidate an identity as a corporation.Item La comunicación efectiva en las parejas y el consumo de licor en al Parroquia Izamba del Cantón Ambato Provincia de Tungurahua(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-04) Martínez Cushpa, Edwin David; Martinez Bonilla, Carlos AlbertoTo develop a research project it is essential to define a problem that needs urgent, effective and efficient solution. Its purpose is to investigate the relationship that may exist between effective communication and consumption of liquor that affect families in the rural area of the Izamba parish of Cantón Ambato. Good communication is the basis of a satisfactory relationship. In a situation in which something has to be communicated, it is essential the way or manner of issuing it, for a good understanding, if there is no problem that leads to the majority of cases in the consumption of liquor. The consumption of liquor in Ecuador shows an alarming increase. According to the National Directorate of Mental Health of the Ministry of Public Health (MSP). At the level of Regions, the problem of alcoholism. In the Amazon it represents 36 percent of the cases, the Sierra the 33.50 percent, the Coast is 13.70 percent and the Insular Region is close to zero percent, its consumption is one of the worst plagues that plagues humanity, is a social drug that is contaminating people, especially in couples that have atrocious consequences such as insufficient values, social resentment, low income, breakup of the couple, psychosocial alterations among others (Caizaluisa, 2013). After collecting acts from different sources. Effective communication in any of its forms, is without a doubt, the most crude expression of the exercise of power, men over women, adults of both sexes over children, the rich over power and in general the strong over the weak. The Political Constitution of Ecuador promotes life, the protection of the family and the right to live well for the same is important to know the causes that cause physical, sexual, psychological, patrimonial or economic abuse within the family, to establish solutions. (Constitution of the Republic of Ecuador, 2008) Currently the curator of Women and the Family of the Ambato Canton, The Political Tenure of the Izamba Parish, The UPC. Faced with this reality, these agencies try tO reach people's awareness through publicity campaigns disseminated in the main media, talks, workshops, conferences, among other activities, in order to provide legal protection to the most vulnerable in the context of the home abuse of Power, expressing violence, physical, psychological and sexual, exercised by the strongest members of the family. The violence that it exerts on itself and on the environment and on the most intimate environment, self-destructive violence and interfamily violence, as an inseparable part of this category is undoubtedly the one that has the greatest impact on the social environment and therefore It produces more quickly. In cases of liquor consumption, the consumer deserves the greatest attention from public policies and health operators.Item Percepción de los contenidos interculturales emitidos por Radio Jatari en la nacionalidad Kichwa del Cantón Arajuno- Provincia de Pastaza(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-03) Mejia Pazmiño, Ligia Angélica; Naranjo Gamboa, Byron OrlandoThis research deals with the subject of the perception of the intercultural contents of the radio Jatari in the Kichwa nationality, which allows the analysis and evaluation of the radio as a strategic and privileged space for nationalities and peoples of Ecuador to exercise their right to communication, for being a medium based on orality, on the word, as well as low cost and high impact. The investigative study was considered important in the population of the Arajuno canton to determine their perception of the intercultural contents of the radio, their opinion about the work of the radio in terms of interculturality. In the same way, we worked with a radio interview allowed us to identify the problems that the radio is facing. The results obtained constituted the starting point to propose guidelines that contribute and serve as guiding referents for the achievement of an intercultural production from the principles of identity, historical memory and representativeness of nationalities.Item La difusión masiva radial del género musical Reggaetón y la conducta estudiantil de los adolescentes de la Parroquia El rosario del Cantón Pelileo(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-01) Manjarrez Córdova, Jairo Adolfo; Sánchez Peña, MarcoThe massive radial diffusion of the musical genre, the reggaeton and the behavior of the students, are problematic, in the society, in which, the adolescents, lost, in the values, in the dialect, in the theme, in the theme, in the music, in the state, in which it occurs, however, on the radio. Music, learning and things that do not go through the ages of the adolescents of the Parroquia El Rosario del Cantón Pelileo are disseminated. The present research work was based on the collection of data and information in the Eugenio Espejo Educational Unit of the Parroquia el Rosario, viable sources such as, thesis of the repository of the Technical University of Ambato, scientific research, digital journals, etc. Through many methods such as: observation, surveys, interviews and previous information gathering, where surveys were conducted to students and teachers of the institution, and surveys of the family of people and authorities of the educational unit, This way, a preliminary evaluation of the subject to be treated has been carried out, in order to define the areas of things and that an in-depth evaluation can be carried out to obtain practical and timely solutions. As results, the causes and effects are presented both theoretically and practically, where adolescents spend too much time on the use of radios, to which communication and the use of culture and identity have been lost and, most importantly, the values and respect. For short stories, if you have planted a solution, which is not, it is more than a means of a radio program carried out in the most tuned Radio; The program will have the name "YOUTH TO MAXIMUM" in the same topic will discuss topics, the interview, the opinions of the good use of radio programs and the importance of communication within the homes.