Jurisprudencia y Ciencias Sociales
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Item Comunicación política y el uso de los medios de Comunicación para la campaña electoral de la Alcaldía de la ciudad de Ambato 2019(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Villarreal Caiza, Eteven Fabricio; Ortega Arcos, WagnerThe city of Ambato, located in the fifth position at the level of cities with the greatest number of inhabitants in the country, is considered as an electoral stronghold, this in the presidential elections and even more in its geographical delimitations. As a great challenge take the candidates who, every four years, fight tirelessly to be the burgomaster of the land of the three Juanes. Thousands of flyers, banners, brochures, T-shirts, among others, are the resources that, without having more study, the candidates carry out, that is, they do not have the real and truthful information that a political communicator could give, far from being conceptualized the latter as an element only of the journalistic world, without taking the necessary attention that all the other virtues of the social communicator generated a higher learning result working together. The realization of a study like the one in this research is a very high economic cost, but that reflected in results is priceless. It seeks to understand how the elector or voter thinks in their different localities, because of which phrases or slogans generate mutual affinity, palpate the different needs that require sectors of the city, taking advantage of the advantages that the town has at the time of opting for the politics. Establishing bonds of communion between traditional media (radio, written press, television) and the use of a political communication is the end, also keeping in mind the differences that can be found. Politics in the country is a subject of great relevance, the dominant elites and the people are the main actors of the democratic system, since without them, and dictatorship and anarchy will prevail, violating the rights and principles of all. Faced with this and without giving it the necessary importance, the participants in honest work in every sense are those who come to power, in the same way you cannot be just an observer, having the resources and skills put to change the styles of government rooted in the country. With the purpose of creating an affinity relationship between the Social Communicator (political communication consultant) and the candidate or politician who is ready with his political campaign, this research is born through the questions that are forming during the course, such as : differentiate the public in each sector of the city, take advantage of technological platforms as an innovative means of mass access, create timely communication strategies, and more, immersed in an electoral campaign plan that people may have as an alternative when it comes to generate more voters related to your party or campaign.