Jurisprudencia y Ciencias Sociales

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Author: search.filters.author.León Sánchez, Melanie JesseniaSubject: search.filters.subject.RED SOCIAL

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    El contenido político de los memes publicados en la red social twitter durante las movilizaciones de octubre 2019 en Ecuador
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-04) León Sánchez, Melanie Jessenia; Viteri Torres, Walter Francisco
    Social networks along with the internet came to transform communication, because thanks to these sites you can establish relationships with people around the world and interact with them in an easy and accessible way. Thus, within social networks, memes have become a trend that I could not miss, through these the opinion of people is expressed on a topic that is in trend, but with a satirical touch; This is not new, because memes are the result of the evolution of the pamphlets and posters that people used to express their ideas, before the appearance of the internet and social networks. Thus, this research aims to determine the message contained in the memes published on the social network Twitter during the October 2019 mobilizations in Ecuador, as well as to identify and analyze their content. For which, several authors and investigations have been taken into account where the importance of memes in social networks is reflected during important events that are immersed in various aspects such as politics. Today memes and social networks are important in the communication process, especially with regard to representing public opinion while developing a momentous event or event for a country. For this reason, the methodology used is quantitative in nature, through the content analysis technique, specifically the meme published on the account @LaEngracia on October 11, 2019, on the social network Twitter during the mobilizations.