Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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2015 - 20205

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Tema: search.filters.subject.PROGRAMACIÓN RADIAL

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Mostrando 1 - 5 de 5
  • Miniatura
    Item type:Ítem,
    La difusión de música alternativa independiente Ecuatoriana y los medios de comunicación radiales en la Ciudad de Latacunga. Caso de estudio: radio municipal Latacunga y stereo Latacunga fm
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-07)
    Garzón Estévez, Fabricio Javier
    ;
    Guamán Guadalima, Nelly Gabriela
    The present investigation analyzes “The diffusion of Ecuadorian independent alternative music and radio media in the city of Latacunga. Case study: Radio Municipal Latacunga and Stereo Latacunga FM”. To obtain the appropriate information, interviews were conducted with the main managers of the radios under study that will be able to know the level of diffusion of alternative music. The stereotypes that have marked society and that are still valid in terms of this type of music and its audiences, create rejections and discrimination for the realization of non-commercial cultural events and even more to disseminate all this type of content by mass media and musicals contents. To deepen the subject, it was informed by research in books, scientific articles, audiovisual archives and analyzing the programming of the two radios put into study in different time slots. In this way it is concluded that the dissemination of this type of music is scarce during radio broadcasts in the established time slots, so audiences prefer to listen to commercial music in larger quantities and choose songs that are fashionable. Within the specific musical genres in the Ecuadorian independent alternative scene we have Indie, Reggae, Hip Hop, Ska, Rock and Metal, which only 3 of the 6 genres identified in the content analysis, and these are transmitted in minimum quantities and the rest have no preference and interest in the hearings.
  • Miniatura
    Item type:Ítem,
    La difusión musical en la radio y la percepción de la Audiencia sobre la música alternativa independiente en la ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04)
    German Ramírez, Bianca Azucena
    ;
    Medina Guerra, Franklin
    The purpose of this research work is to know how radio programming influences its audience and how it affects the perception of it, towards independent alternative music. Based on the Organic Law of Communication that rules the country, where the dissemination of music by national artists is dictated, an analysis has been made of how inclusive this opinion is and how it is being applied by the radio media in the city. Where we find that there is no inclusion or diversity of musical genres, directly affecting the work of independent musicians, who do not have the goal to be number one on the lists of hits of the moment, but to arrive with their message to society . It was concluded that radio, for the most part, simply responds to the music industry, to the commercial. Its programming has been limited to mere entertainment, with a lack of quality content, which does not positively contribute to its listeners. Generating consumer societies, without identity, without self-esteem, that venerate what comes from outside and despise and ignore the local. It is proposed the implementation of a radio space for both local and national music of musicians of alternative genres, with the aim of disseminating their work, providing new musical alternatives to society that would enrich their knowledge as well as their culture as well as generate identity, and finally, diversity would be generated to radio programs.
  • Miniatura
    Item type:Ítem,
    Gestión multiplataforma de la comunicación en la programación de la Radio Turbo 93.3 de la Ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-06)
    Castro Ramos Walter Eriberto, Walter Eriberto
    ;
    Martinez Bonilla, Carlos Alberto
    public's preferences; also the use of platforms inside the programming of a radial station enriches the dialogue process with the audience. In October of 2016 the investigation began about the administration multi-platform of the communication in the programming of the radial media, taking like reference working of the radio Upsets 93.3 of the city of Ambato. You began to outline a hypothesis that guides the work, then it was analyzed the focus and the methodology to be used to gather the information. The selection of the sample, allowed to define the number of necessary people for the study that through different technical as the interviews and surveys, he/she revealed that people are constantly connected Internet and for lingering time, it was also demonstrated that the administration multi-platform of the communication didn't impact in the programming of the radio, fact that worries due to the technological advances that began for several years.
  • Miniatura
    Item type:Ítem,
    La programación radial FM y la difusión de la música independiente Ecuatoriana en la provincia de Tungurahua
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-05)
    Villacis Guevara, Alex Marco
    ;
    Viteri Torres, Walter Francisco
    This research develops as a theme the FM radio program and the diffusion of Ecuadorian independent music in the province of Tungurahua, evidencing that there is no opening by the radios in their different programs, besides not knowing the record material of the different artists . In the same sense, it describes the musical genres considered within the independent Ecuadorian scene, describing the social reality of the artists at the level of production and media, who have to deal with some problems, since they do not have spaces to make themselves known and Generate an awareness of his musical art. It is also detailed how the issue is socialized, since it is necessary to establish a workshop with the coordination of AER (Ecuadorian Broadcasting Association) to sensitize the directors of programming about independent music, the struggle of local artists and social issues That are treated in the songs, allowing the diffusion of independent Ecuadorian music in the programming of the FM radios of the province of Tungurahua.
  • Miniatura
    Item type:Ítem,
    La programación de Radio panamericana y las necesidades de información de los habitantes del Cantón Quero Provincia de Tungurahua
    (2015)
    Castillo Quinatoa, Jorge Luis
    ;
    Martínez Moya, Alejandro. Lic. Mg.
    Una de las necesidades del hombre es la información, existen varios medios de comunicación que generan información, uno de ellos es la radio en sus espacios noticiosos. Tristemente al investigar este medio podemos ver que no todas las estaciones de radio en el país incluyen este tipo de espacios informativos, dando prioridad a los programas musicales. La falta de profesionales especializados en este tipo de programas ha llevado a los productores a dejar de lado los espacios noticiosos, el empirismo ha ganado lugar en este medio generando una programación totalmente musical, otra causa es el desinterés de los productores o dueños de la radio que no se han preocupado por conocer e investigar qué es lo que su audiencia necesita saber, este es el caso del cantón Quero que cuenta con una la estación de radio, la misma que no cuenta con un espacio de noticias dejando de lado el objetivo principal de un medio de comunicación que es la información. Al realizar una encuesta dirigida a los habitantes del Cantón Quero se puede verificar que una de las necesidades es la de mantenerse informado de los acontecimientos que suceden en el cantón, provincia de Tungurahua y país.