Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

Examinar

Filtros

2017 - 201932020 - 20242

Ajustes

Tema: search.filters.subject.PRODUCCIÓN AUDIOVISUAL

Resultados de la búsqueda

Mostrando 1 - 5 de 5
  • Miniatura
    Item type:Ítem,
    La programación televisiva de Unimax Televisión y la prevención de violencia de género
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02)
    García Solis, Doménica Monserrath
    ;
    Viteri Torres, Walter Francisco
    The main purpose of this research is to examine the programming of UNIMAX television as an agent of mass communication and potential facilitator of civic literacy, focusing on how it addresses issues related to gender perspective, gender-based violence and the position linked to communication. In addition, it seeks to evaluate the audiovisual production, whether it effectively contributes to gender equality, recognising gender as an integral part of human development and its inclusion in fundamental human rights. It is based on the proposition that television tends to repeatedly reproduce sexist stereotypes and gender violence, derived from the social construction of gender, which undermines respect for gender diversity. In terms of methodology, a qualitative approach is adopted through a documentary bibliographic research modality, complemented by data collection through surveys. The content analysis reveals that UNIMAX television programming lacks programmes that address issues of gender-based violence.
  • Miniatura
    Item type:Ítem,
    Entre la esperanza y el olvido: una proyección audiovisual al turismo rural de Pucará grande
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-09)
    Vera Yauli, Christian Javier
    ;
    Herdoíza Mancheno, Franklin Germánico
    In charge of carrying out strategies that improve the quality of life of a society, communication for development and social change has been the central axis of the investigation, thought as a possibility of weaving and applying processes that project a favorable development for vulnerable spaces, in this case, together with the area of audiovisual production, communication for development has been in charge of creating a documentary piece that promotes rural tourism in the Pucará Grande community, a product that will serve as a catalyst of development for those who conform and are in charge of maintaining a stable quality of life within the community. Through representation modalities and production stages, it was possible to create a product, a documentary video that shows how important these spaces are for the protagonist community, city and province. In addition, thanks to the contribution of its own people, the argumentative line of the documentary and the elements found in the route led to the fulfillment of working as a communication strategy that helps; to promote this type of tourism, as well as the creation of more products of this category and strategies focused on other areas of human development. Therefore, being a representative source for the Pucará Grande community and considering that the product has the necessary elements to capture the attention of people directly or indirectly, it has sufficient requirements to generate that mobility that generates the intention to visit this community, boosting the economy of the parish and more specifically of the local community.
  • Miniatura
    Item type:Ítem,
    Información en Salud de enfermedades crónico no transmisibles de los servidores universitarios de la Universida Técnica de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-11)
    Quinatoa Caba, Luis Javier
    ;
    Vayas Ruiz, Eliza Carolina
    This research work deepens the true dimensions of communication and its relationship with other sciences (health and education). Based on this analysis, the communication management that the Technical University of Ambato through its University Welfare Department has regarding health issues for university servers is diagnosed. The research identifies and analyzes communication strategies for the promotion and prevention of diseases, issued during the 6 previous academic periods corresponding to the years 2016, 2017, 2018 and at the same time interprets its communication intent. The objective of the research is; determine what treatment is given to health information for the preventive education of chronic non communicable diseases of university servers. Therefore, the communicational strategies that the University Welfare Department carries out continuously are analyzed and the level of knowledge about ECNT that the studied public has acquired so far is measured. To obtain results, a virtual survey was applied to university servers, which produced qualitative quantitative data of 86 people (teachers and administrative staff) who answered questions about NCDs. After analyzing the results, the low level of knowledge about chronic non communicable diseases and disinterest in the practice of healthy lifestyle habits is contemplated. On the other hand, the importance of educating and raising awareness in people through audiovisual productions with symbolic load is highlighted to make the jump from the informative to the formative. The new communication proposals must adapt to the new scenarios where the community is housed, speeches must generate impact to motivate the participation and social appropriation of knowledge.
  • Miniatura
    Item type:Ítem,
    La producción audiovisual y los contenidos de la parrilla de programación de Elite canal 45 de la Ciudad de Latacunga
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-03)
    Villacis Narváez, Linda
    ;
    Viteri Torres, Walter
    The present investigation has for object to establish if the content on the programming guide for channel Elite's 45 is based in a whole process of investigation and if that content can solve the needs from the Cotopaxian audiences. The contents of the audiovisual products must specialize in to inform, to educate and to bring entertainment to the audience. This fusion of conceptual characteristics will set if the channel can or cannot produce high quality contents while it shows a specialized research journalism. The segmentation of audiences for the production of contents is overriding to clarify an original viewer guide avoiding to play non sectorial content. If we think in a dynamic society exposed at the constantly changing from communication, how we don't think in a renewed journalism in their formats as well as its diffusion Is for that reason that is so important to study the present process of production and contents front audiovisual products from local TV media that are mimic for a conventional format that cannot supply with the communication insufficiencies of the audiences who are looking at new content.
  • Miniatura
    Item type:Ítem,
    El lenguaje tecnico y el diseño de productos comunicacionales en los estudiantes de quinto a octavo semestre de Comunicación Social de la Universidad Técnica de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11)
    Espín Sánchez, Eduardo Vinicio
    ;
    Brito Alvarado, Xavier Leonardo
    Technical language is a part of the formal students development from the Social Communication Career in the Technical University of Ambato. Inside the production, and specifically inside of audiovisual production are the visual languages, which are essential in the development of a communicational product designed to be transmitted through a channel to a target audience. The knowledge of these languages gives quality results in terms of success and acceptation that is expected by the audiovisual makers. This research analyzes the audiovisual products from Social Communication students during semesters in which developments of these products are involved, having followed the guidelines from recognized authors who have studied and investigated this topic, realizing differents aspects from audiovisual production, like the sound, frames, scenaries, illumination ; elements chosen for the analysis of audiovisual products from students with the objective of describing and exploring how these ones are developed and the effect gotten in the audience.