El lenguaje tecnico y el diseño de productos comunicacionales en los estudiantes de quinto a octavo semestre de Comunicación Social de la Universidad Técnica de Ambato

Abstract

Technical language is a part of the formal students development from the Social Communication Career in the Technical University of Ambato. Inside the production, and specifically inside of audiovisual production are the visual languages, which are essential in the development of a communicational product designed to be transmitted through a channel to a target audience. The knowledge of these languages gives quality results in terms of success and acceptation that is expected by the audiovisual makers. This research analyzes the audiovisual products from Social Communication students during semesters in which developments of these products are involved, having followed the guidelines from recognized authors who have studied and investigated this topic, realizing differents aspects from audiovisual production, like the sound, frames, scenaries, illumination ; elements chosen for the analysis of audiovisual products from students with the objective of describing and exploring how these ones are developed and the effect gotten in the audience.