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La Casa de Papel: Resistencias globalizadas y nuevas narrativas geopolíticas del capitalismo
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-26)
Karen Sofía Ruíz Sáenz
;
Viteri Torres, Walter Francisco
This research examines how the series Za casa de papel, parts 3, 4, and 5) constructs representations of globalized resistance and the new geopolitics of capitalism through its audiovisual and symbolic narratives. Using a qualitative, documentary, analytical, and descriptive methodology, the article analyzes images, sounds, and narratives that stand as symbols ofresistance (the Dalí mask, the color red, the Bank of Spain, the song Bella Ciao) and that are appropriated by global audiences as emblems of protest. The study is supported by authors such as Mirzoeff, Foucault, Zizek, Castells, Hall, and García Canclini to understand how media narratives create meanings, legitimize power relations, and open spaces for symbolic resistance. Based on matrices and audiovisual observation sheets, it can be confirmed that the series not only narrates a fictional conflict but also reveals concrete tensions of current capitalism: surveillance, inequality, the spectacle economy, and social mobilization. The data reveals that Money Heistis atransnational cultural phenomenon that conveys emotions, symbols, and critical discourses capable of appealing to the world. The piece showcases contemporary geopolitical tensions and generates spaces for readings resistant to capitalism. It is concluded that the series functions as a cultural device that, from fiction, activates imaginaries of resistance and evidences how visual culture influences the construction of political subjectivities in the contemporary world.
Los límites tenues de la fotografía erótica
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-07-24)
Constante Navas, Christian Vinicio
;
Ortega Arcos, Wagner
This research work reflects on the thin line that separates the erotic from the sexually explicit in photography, with special attention to the female body and the way it has been historically represented from a gaze that often responds more to desire than to artistic expression, through the analysis of different covers of Playboy, an iconic magazine in contemporary visual culture, we observe how eroticism is constantly constructed and negotiated between what is shown and what is suggested, always leaving room for the imagination, but also revealing tensions between the intimate, the public and the commercial. What this work proposes is not only an aesthetic or technical study, but a deeper look at how the female body becomes a stage for multiple discourses, the body becomes a text that can be read from the desire, from the provocation, but also from the power that implies being observed, erotic photography, in this sense, is not an innocent visual genre: burdened with years of tradition, of censorship, of freedoms and also of controversies, understanding its codes what it shows, what it insinuates, becomes fundamental to understand how the notion of the erotic is constructed today. Throughout the visual analysis, it is evident that Playboy covers, from their most classic versions to the most recent ones, have changed their forms but not always their purposes, some images choose to suggest rather than show, betting on a flirtatious, elegant or even artistic aesthetic; others, however, are closer to the explicit without crossing the limits at all, that is where the point of interest of this research lies: In that ambiguous space where the image does not quite define itself as art, nor as provocation, nor as marketing, but feeds on all three. This work seeks to invite us to look more carefully from other perspectives, not only to see beautiful bodies, well lit and with studied poses, but to understand what is behind each image, what discourses are activated, to whom they are addressed and what impact they have on the way we conceive the erotic, because the erotic, in the end, is not only in the exposed skin, but in the intention with which it is looked at and with which it is represented
La construcción visual sobre los ideales de belleza del cuerpo femenino en instagram
(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-04)
Romero Sarango, Ivette Carolina
;
Vayas Ruiz, Eliza Carolina
Images or visual representations are indispensable visualization tools for individuals. Currently, the image of a woman exposed in the cyberspace, especially in social networks, represents a stereotyped image, where the body is the most affected. On the Instagram platform, where visual things predominate, millions of women upload photos exposing a body considered as perfect. For this reason, the objective of this research was to explain the body beauty ideals of a woman on Instagram. To demonstrate it, this investigation had a qualitative virtual ethnographic approach, where 5 young Ecuadorian women, around 20 and 27 years old, participated and were chosen through a non-probabilistic convenience sampling. The instruments used to collect data were the interview, life history and photographic analysis. Through the data collected in the interview, it was possible to extract the discourses about beauty that predominate nowadays. On the other hand, the life history and photographic analysis of each participant allowed to explain the beauty ideals about female body image that are presented on Instagram. The results demonstrated that women share images according to the stereotypes imposed by society, however, they have tried to lower the high standards of beauty by normalizing realistic bodies.

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