Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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2018 - 201912020 - 20252

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Tema: search.filters.subject.CONTENIDO

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  • Miniatura
    Item type:Ítem,
    Toma de instalaciones del canal TC en el 2024: Opinión pública en su página oficial de Facebook y tratamiento informativo
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-02-24)
    Sánchez Guncay, Magerly Zuley
    ;
    Proaño Zurita, Jenny de los Ángeles
    On January 9, 2024, a significant event shook the news scene in the country: the takeover of the facilities of the TC television channel. This event generated a polarization of opinions among citizens, who expressed their reactions and points of view in the publications shared by said channel on its official Facebook page. As a result of this attack, new topics of news interest emerged, which were not only limited to the coverage of the attack, but also included a series of related political, social and security issues. The TC channel, as a means of communication, became the epicenter of an intense debate in which its followers interacted in various ways. This phenomenon on social networks is presented as an ideal context to analyze the information treatment that the channel carries out through its publications, as well as the way in which users participate in the public conversation. In this sense, the present research focuses on studying two key variables: public opinion and information treatment. Both are essential to understand the interaction of users with the content disseminated on the official Facebook page of the TC channel. Using a qualitative methodology complemented by a quantitative approach, analysis matrices were established for the communication products disseminated, as well as for the comments with the greatest number of reactions. These tools made it possible to identify the strategies used by the media to disseminate the news on the social network and, in turn, provided insight into the importance and the diverse perspectives generated among users. It is concluded that the impact of each news item varied according to the format of the communication products, since some generated greater interaction than others. Likewise, it was observed how Internet users expressed their opinions in the comments, reflecting the diversity of perspectives around the topic.
  • Miniatura
    Item type:Ítem,
    Análisis de la comunicación y la difusión de contenidos en el grupo de Whatsapp Tránsito Mashca
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-02)
    Pérez Calala, Cindy Monserrat
    ;
    Soto Dávila, Omar Fabricio
    The purpose of this Research Work is to analyze the Communication and the dissemination of content in the WhatsApp group "TRÁNSITO MASHCA", an online questionnaire was applied in which 235 people belonging to the group chat participated, asking multiple choice questions for the obtaining information. For the development and analysis of the research, a methodology with a mixed approach was used, which collects and analyzes quantitative and qualitative data for the interpretation of results. With the results obtained after the research process, a communication problem may be evidenced within the interaction of the participants, due to the presence of noises that interrupt the reception of the message to the recipient. The contents frequently broadcast are topics related to police operations and transit accidents. Therefore, it is concluded that there is good group communication, despite this the form of communication is not appropriate due to the use of code language used by certain participants and the presence of advertising does not allow messages to be received clearly and sequential. Within the content dissemination analysis, the members issue the information responsibly.
  • Miniatura
    Item type:Ítem,
    El periodismo digital en los contenidos del noticiero de la Comunidad en Unimax del Cantón Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04)
    Tixilema Almendáriz, Alicia Katherine
    ;
    Jiménez Sánchez, Álvaro
    The present research focuses on analyzing the Digital Journalism in the contents of UNIMAX Tv Community news, due to the fact of the social networks and web platforms are the newest trends most used by citizenship throughout the world because it can communicates and shares information through media in order to get some new audience. Digital Journalism holds from the characteristics obtained from the web like: interactivity, hipertextuality, multimedia, which are digital attributes that allows to keep in touch with citizens. People use internet to get new information and make comments or just for communication; Newscasts of traditional media have added strategies to the virtual platforms and social networks in order to provide quicker information to their audience and even with more extensive coverage. Journalists must know that there are various types of contents on Internet, so that users have a direct link to the media through their work in the web.