Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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La programación televisiva de Unimax Televisión y la prevención de violencia de género
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02)
García Solis, Doménica Monserrath
;
Viteri Torres, Walter Francisco
The main purpose of this research is to examine the programming of UNIMAX television as an agent of mass communication and potential facilitator of civic literacy, focusing on how it addresses issues related to gender perspective, gender-based violence and the position linked to communication. In addition, it seeks to evaluate the audiovisual production, whether it effectively contributes to gender equality, recognising gender as an integral part of human development and its inclusion in fundamental human rights. It is based on the proposition that television tends to repeatedly reproduce sexist stereotypes and gender violence, derived from the social construction of gender, which undermines respect for gender diversity. In terms of methodology, a qualitative approach is adopted through a documentary bibliographic research modality, complemented by data collection through surveys. The content analysis reveals that UNIMAX television programming lacks programmes that address issues of gender-based violence.
El podcast y su impacto en los estudiantes del décimo año de la carrera de comunicación social de la universidad técnica de Ambato periodo octubre 2021 – febrero 2022
(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-09)
Lalama Heredia, Doménica Nicole
;
Herdoíza Mancheno, Franklin Germánico
Podcasts are a digital tool that is presented as an innovative, creative and accessible proposal. This audio format has the particularity of giving the user the flexibility to listen to the content they want at the time they like and to select the type of program they like the most. is of interest to you, in the same way, it offers benefits to the content creator since to create, upload and publish programs it does not require strong economic investments, on the contrary, it allows it to have its visibility space with resources that are available at scope. This research aims to determine the level of acceptance of podcasts in university students in Ambato, in turn, identify what type of content is more and less accepted, diagnose consumption habits and analyze how they influence students. To achieve these stated objectives, a complementary methodology was used, for which, in the quantitative aspect, surveys were applied to the 23 students of the Tenth Year of the Social Communication career at the Universidad Técnica de Ambato and in the qualitative aspect, a group was taken a focal point of podcast creators to interview them, all this in order to have data and a broader panorama from both sources. Likewise, for this investigation, a search for information and investigative work that resembles the proposal of this project was previously carried out, the same ones that allow giving a theoretical and scientific support to the investigation
Impacto del contenido mediático y narrativas transmedia de la industria de kpop en la ruptura del status quo de la industria musical occidental
(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-03)
Morales Matute, Melanie Alejandra
;
Naranjo Gamboa, Byron Orlando
K-Pop is a new word in the global music industry. The new wave of Korean artists attracts fans from all over the world. One of the enlightenments behind the dominance of this phenomenon and its expansion within the American industry is based on the concept of cultural hybridity and the use of transmedia narratives as its major differentiator from its competitors. The Anglo-American or European dominance of the global music industry has rarely faced Asian competitors before the sudden K-pop epidemic. Today, the Korean industry's competition to the English-speaking dominance is notorious and constitutes a break from the status quo of the American industry, which has imposed the rules of what is consumed and considered quality music content. The Korean music industry, considered hermetic years ago, has made an impressive leap over the last 5 years, taking the lead in major music charts around the world, increasing cultural consumption and the globalisation of its culture. Through transmedia narratives, this industry has managed to create a new sense of making and consuming music, being an exemplary differentiator from its peers. However, due to the stigmatisation of this industry and its under-study, it is not possible to determine with complete clarity the impact it has had within the industry or the perceptions of it in the collective imagination. This research seeks to determine the media impact that Korean music has had within the American industry by analysing the media content of this industry and the use of transmedia narratives to approach the public, as well as the analysis of personal perceptions of this type of music and its entry into the national context. This research is based on the need to understand the development of the music industry in recent years and how the use of transmedia narratives and storytelling have provided non-English-speaking artists with the opportunity to enter the most important music market in the world, making use of media content and mass communication tools that have catapulted them over the last few years as the axes of change for what has been known within the American industry.
La narrativa del anime naruto y la percepción de los usuarios de la plataforma animeflv.net.
(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-07)
Santos Constantine, Ginger Julissa
;
Brito Alvarado, Xavier
The comic, without a doubt, has become a powerful cultural industry that has colonized not only many tastes and sensibilities of consumers, but has also become a stage to think and reflect on various aesthetics of entertainment and consumer behavior. Framed within what it calls mainstream culture, the comic has expanded, not only "comics", but its media influence is notorious in other spheres such as film, television and the fashion industry, which has directly created a broad consumer market. The following research aims to “determine the incidence of the narrative of the anime Naruto in the perception of users of the animeflv.net platform”. Therefore, the qualitative method focused on the semiotic analysis of comics has been used, in addition to conducting interviews with 12 people to verify the hypothesis in question. The results show that the narrative of the anime Naruto does influence the thinking of the viewers of the animeflv.net platform; so it is concluded that the anime Naruto has a positive influence on the users of this website.
El contenido de la información oficial de cambio de domicilio electoral difundido en la página de Facebook CNE Tungurahua y la percepción de los usuarios
(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-06)
Saquinga Guanoluisa, Tannia Yadira
;
Guamán Guadalima, Nelly Gabriela
Social networks have become essential to communicate in a faster way, however, they must apply several strategies to achieve the message or information that is intended for users. Therefore, when talking about public institutions, it is important that detailed and pertinent information be handled that does not confuse its target audience. In the present investigation, a quantitative and qualitative methodology was used because a content analysis was used in which 19 variables were included based on the characteristics of the observed content. In addition, a virtual survey was applied that contained open and closed questions that were directed to Facebook users from Tungurahuenses. Through the investigation carried out on the content of the official information on the change of electoral address published on the Facebook page of the Provincial Electoral Delegation of Tungurahua, it was determined that its content is not very varied, and that the infographics and photographs were the type of content with greater presence to disseminate data on this topic. The participation of users on Facebook regarding the publications was almost nil because there were only 6 comments from May 17 to June 14, 2020. However, when the virtual survey was applied, users on Facebook expressed their comments on the content and in general have a positive perception, as they consider it useful. Although, some responses were short when the question was asked to argue.
El contenido político de los memes publicados en la red social twitter durante las movilizaciones de octubre 2019 en Ecuador
(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-04)
León Sánchez, Melanie Jessenia
;
Viteri Torres, Walter Francisco
Social networks along with the internet came to transform communication, because thanks to these sites you can establish relationships with people around the world and interact with them in an easy and accessible way. Thus, within social networks, memes have become a trend that I could not miss, through these the opinion of people is expressed on a topic that is in trend, but with a satirical touch; This is not new, because memes are the result of the evolution of the pamphlets and posters that people used to express their ideas, before the appearance of the internet and social networks. Thus, this research aims to determine the message contained in the memes published on the social network Twitter during the October 2019 mobilizations in Ecuador, as well as to identify and analyze their content. For which, several authors and investigations have been taken into account where the importance of memes in social networks is reflected during important events that are immersed in various aspects such as politics. Today memes and social networks are important in the communication process, especially with regard to representing public opinion while developing a momentous event or event for a country. For this reason, the methodology used is quantitative in nature, through the content analysis technique, specifically the meme published on the account @LaEngracia on October 11, 2019, on the social network Twitter during the mobilizations.

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