Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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  • Miniatura
    Item type:Ítem,
    Los límites tenues de la fotografía erótica
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-07-24)
    Constante Navas, Christian Vinicio
    ;
    Ortega Arcos, Wagner
    This research work reflects on the thin line that separates the erotic from the sexually explicit in photography, with special attention to the female body and the way it has been historically represented from a gaze that often responds more to desire than to artistic expression, through the analysis of different covers of Playboy, an iconic magazine in contemporary visual culture, we observe how eroticism is constantly constructed and negotiated between what is shown and what is suggested, always leaving room for the imagination, but also revealing tensions between the intimate, the public and the commercial. What this work proposes is not only an aesthetic or technical study, but a deeper look at how the female body becomes a stage for multiple discourses, the body becomes a text that can be read from the desire, from the provocation, but also from the power that implies being observed, erotic photography, in this sense, is not an innocent visual genre: burdened with years of tradition, of censorship, of freedoms and also of controversies, understanding its codes what it shows, what it insinuates, becomes fundamental to understand how the notion of the erotic is constructed today. Throughout the visual analysis, it is evident that Playboy covers, from their most classic versions to the most recent ones, have changed their forms but not always their purposes, some images choose to suggest rather than show, betting on a flirtatious, elegant or even artistic aesthetic; others, however, are closer to the explicit without crossing the limits at all, that is where the point of interest of this research lies: In that ambiguous space where the image does not quite define itself as art, nor as provocation, nor as marketing, but feeds on all three. This work seeks to invite us to look more carefully from other perspectives, not only to see beautiful bodies, well lit and with studied poses, but to understand what is behind each image, what discourses are activated, to whom they are addressed and what impact they have on the way we conceive the erotic, because the erotic, in the end, is not only in the exposed skin, but in the intention with which it is looked at and with which it is represented
  • Miniatura
    Item type:Ítem,
    Narrativa erótica publicitaria y espectacularización de la imagen de la mujer en la red social Instagram
    (Universidad Técnica de Ambato, Facultad d e Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-02-20)
    Chiliquinga Turusina, Alfonso Vladimir
    ;
    Gamboa Orozco, Luis Alberto
    In this research entitled "THE ADVERTISING EROTIC NARRATIVE AND SPECTACULARIZATION OF THE WOMEN'S IMAGE IN THE SOCIAL NETWORK INSTAGRAM". First, it starts from a bibliographic reading with the purpose of knowing how the social network Instagram has turned eroticism into an effective advertising strategy to persuade a product or service and capture the attention of consumers through the sexualization of feminine images, through an erotic visual appeal. Then, it analyzes how content creators use the female figure to sell products or services through images related to feminine spectacularization, where only physical appearance, superficial beauty and fulfilling stereotypes matter. It also addresses the impact of publishing erotic images where the woman becomes a non-subject object, generating gender inequality. Likewise, the qualitative method was applied to analyze the images in order to understand their sexual connotations, the language they convey, whether the image provokes desire or seduction, the beauty stereotypes they use, female empowerment and whether women are considered an object or a subject. In the same way, the quantitative research method was used to know the reactions and comments of users in the publications. Then the results obtained after the quantitative and qualitative analysis, indicate that the female image does not have a clear empowerment because the woman is seen as an object for man's consumption, meeting beauty standards such as: thin and toned body, perfect skin without imperfections, thin and toned body, long and shiny hair, symmetrical faces, youthful faces without aging, big and expressive eyes, light skin, perfect curves, it must also present sensuality, erotic clothing, sensual poses. In the same way, advertisements repeat beauty stereotypes, pretending a natural beauty, which attracts society and generates greater persuasion about the product or service and the woman. Then, the woman is reduced to an object of male consumption that aims to serve and attract by fulfilling beauty stereotypes to generate persuasion and mass consumption. Finally, in order for women to achieve empowerment, they must be known for their skills, knowledge, decisionmaking, economic equality at work, and not for their beauty and sexualization