Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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    Item type:Ítem,
    El imaginario de la belleza perfecta: Barbie y la hegemonía occidental
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-20)
    Haro Mecias, Lady Jaqueline
    ;
    Brito Alvarado, Leonardo Xavier
    This research examines how the figure of Barbie contributes to the construction of the imaginary of perfect beauty within a context dominated by western aesthetic hegemony, understood as a cultural system that privileges eurocentric features, slender bodies, and aspirational femininity widely promoted by cultural industries. Through a qualitative approach based on visual and semiotic analysis, Barbie is interpreted as a cultural artifact that reproduces and legitimizes these ideals by emphasizing thinness, symmetry, youth, and a carefully stylized appearance presented as desirable and universal these characteristics position the doll as an influential aesthetic model, particularly during childhood, a critical stage in the formation of identities, body perceptions, and emoti onal expectations associated with physical appearance the analytical matrix employed breaks down Barbie’s images into symbolic, cultural, and narrative dimensions, revealing that despite the brand’s recent attempts to incorporate greater diversity, a dominant aesthetic structure anchored in an aspirational Western model persists the results show that Barbie not only reflects an ideal of perfection but also reinforces it through visual and discursive strategies that combine glamour, standardization, fantasy, success, and consumption elements that strengthen her role as a global aesthetic reference consequently, the study concludes that the doll significantly contributes to consolidating an imaginary of perfect beauty that impacts self-image, reproduces aesthetic hierarchies, and sustains hegemonic representations of femininity within the contemporary social imaginary, exerting a profound and lasting influence on how individuals interpret both the body and beauty