Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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Comunicación e inclusión en THE CHOSEN: una mirada semiótica de los personajes marginados
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-20)
Maigua Ataballo, Lisbeth Nayeli
;
Tamayo Maldonado, Alex Rodrigo
This study analyzes how the series The Chosen represents marginalized characters and how these scenes influence the construction of messages of social inclusion. The work analyzes the representation of communication and inclusion from a semiotic perspective, in order to understand how the meaning of marginalization is constructed in the narrative and what its impact is on the social change that the series proposes. The research was designed as a basic, descriptive, and interpretive study with a qualitative approach, which facilitated the investigation of the meanings generated by the images and the viewer's interpretation. Techniques such as semiotic analysis, discourse analysis, direct observation, and semistructured interviews were applied to participants with relevant interpretive experience and prior familiarity with the series. The study corpus included scenes that demonstrate the social problems of marginalization. The results show that the series uses audiovisual and discursive resources that expose the vulnerability and dignity of the characters, generating representations that invite a more humane understanding of marginalization. The interviews revealed that viewers relate these images to their personal experiences, recognizing integration as a process based on recognition and empathy. Finally, in addition to showing situations of exclusion, The Chosen encourages reflections that promote social integration and questions the limits of audiovisual representations
Contenido visual en la cuenta de Facebook de Radio Única FM y su relación con la percepción de las audiencias.
(2025-07-28)
Llerena Sánchez, Leslie de los Angeles
;
Viteri Torres, Walter Francisco
;
Universidad Técnica de Ambato. Eaculatad de Jurisprudencia y Ciencias Sociales. Carrera de Comunicaciòn Social.
The main objective of this research, entitled “Visual content in the Facebook account of Radio Única FM and its relationship with the perception of audiences”, is to analyze the content displayed on the Facebook account of the radio station and how it could help to build, expand and ratify the perception of audiences. Social networks are important tools to communicate easily and quickly, they are useful when wanting to be informed of what is happening in the environment and also anywhere in the world regardless of distance. For the development of this research, a quantitative and qualitative approach was taken, which allowed to analyze the contents exposed on the Facebook page of Radio Stereo. A content analysis of 8 of the most reacted publications between April and the middle of May was developed, only the format of events such as: robberies, traffic accidents and murders was chosen. An online survey was also applied, where 250 responses were obtained from the page's followers. The questions focused on user interaction, preferences, and perceptions of the content generated on the Facebook page. A semi-structured interview was also conducted with the radio station's president to study how the outlet uses visual elements to attract and retain its users' attention, as well as to determine which content is most relevant to its audience. The results demonstrate that the content generated on Radio Stereo Única's Facebook page manages to retain its users' attention, especially the events format, as mentioned above. Thus, it is concluded that the radio station's content not only informs but also broadens and builds a more active perception, where this type of post generates more interaction.
Percepción de la aporofobia en redes sociales en estudiantes universitarios
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2025-02-20)
Chacón Brito, Anthony Josue
;
Chiliquinga Véjar, Lorena Del Carmen
The research addresses the perception of aporophobia in social networks, focused on university students of the Faculty of Jurisprudence and Social Sciences of the Technical University of Ambato, the study approach was quantitative, using a self-authored questionnaire, carried through a process of validation of content and reliability, designed to measure five dimensions. In recent years, aporophobia has gained relevance in the social and academic sphere, highlighting the urgency of understanding its manifestation in digital environments, where hate speech towards people living in poverty finds a space of propagation, this phenomenon affects the social perception of poverty, reinforces negative stereotypes and generates emotional impacts on users exposed to this content. The results revealed that most students have an average perception of the phenomenon, recognizing aporophobic content in viral publications, but facing difficulty in identifying them in close interactions, which suggests a normalization of the discourse in these contexts, the participants showed sensitivity towards this type of content, although the concrete action to denounce or confront it is limited. In conclusion, the results show the need to generate educational and regulatory spaces that promote an understanding of aporophobia in social networks, promoting respect, inclusion and empathy in digital environments, and also highlight the importance of strategies that empower users to act against discriminatory discourses and contribute to building a more just and egalitarian society.
Percepción de la delincuencia juvenil
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2024-02)
Tapia Chulco, Jennifer Dayana
;
Haro Lara, Aida Patricia
The current investigation, within the framework of the degree work Perception of Delinquency, was held in the Condor Loma neighborhood of the Santa Rosa Parish, belonging to Ambato city Tungurahua province. The main objective of this study was to explore the perception of the inhabitants regarding the growing phenomenon of criminal behavior among the youth population in the community. identifying the underlying factors that lead to the stigmatization of adolescents, this work aimed to provide a deep understanding of the social perception of juvenile delinquency. At the same time, it will allow interventions to be designed that are specifically adapted to the needs of the community, strengthening collaboration between residents to effectively address this problem. The methodology used was based on a quantitative approach implementing a structured survey built from a previously designed and validated instrument. In addition, it supports you with a solid theoretical framework that provides truthful and contextualized information. The results obtained through this study reveal common patterns of perception. This work contributes not only to academic knowledge about the incidence of juvenile delinquency, but also to the development of practical and applicable strategies to address this phenomenon in the aforementioned community. Collaboration among residents. supported by a comprehensive empirical and theoretical approach, which constitutes a significant step towards the construction of a safer environment in the Cóndor Loma neighborhood
Percepción de los usuarios sobre la producción audiovisual en la cuenta de Facebook de la Radio Tv de La Casa de La Cultura Núcleo de Tungurahua
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02)
Fonseca Rojas, Tamara Nicole
;
Vayas Ruiz, Eliza Carolina
The evolution of technology has brought with it variations in the handling of information, therefore, the traditional media have been forced to move to other platforms for the dissemination of information and to remain relevant to society. The approach addressed in the research is directed to how an audiovisual production is carried out and applied, which is fully digital and made in a digital era in which its audience is much wider and can reach a larger diffusion to society. This research began in July 2023, "Perception of users on the audiovisual production in the Facebook account of the radio TV of the Casa de la Cultura Núcleo de Tungurahua". Through the hypothesis, a survey using a Likert scale for the followers of the Facebook page of the account of La radio Tv de la Casa De la Cultura Núcleo de Tungurahua was carried out in order to analyze and investigate the perception of the users through a quantitative method
Integración al ámbito Educativo de niños y niñas con discapacidad
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2021-10)
Pazmiño López, Mariela Alejandra
;
Espin Miniguano, Anita Dalila
ABSTRACT: In present descriptive and correlational research was decided the scale of perception towards disability, in this way was possible to establish the strategies and mythologies exposed by teachers to work with students with disability of the Educational Unit Rodriguez Albornoz for which was used two resources previously authenticated with reliability of ALFA DE CRONBACH. The issue of this research born of the believe that the integration of children with disability has no influence in the educational field pretending continue with the traditional education in which every student learns at the same time, using the same methodology. Furthermore, it was worked with a quantitative standpoint with a population of 164 students of 4th to 7th of elementary school and 36 teachers. The information collected shows clearly how the integration of children with disability demands meaningful changes that encompass from better adapted arrangements, as well as shows that the educative processes need be design in agreement to every case. It’s important emphasize that the interdisciplinary work will allow encompass every facet of the student achieving that the educational field be a support, and avoid in the future the social isolation that will produce psychosocial harm that gradually will affect to the quality of life and education of students. In addition, is suggested an exemplary protocol of social intervention focus on three stages and with the goal of lead to the professional social workers BEFORE, DURING and AFTER of the integration of children with disability to archive that the students to accomplish a socio-emotional comfort and a good academic performance.
La percepción del mensaje historico- cultural de la fiesta del Inga Palla por parte de los niños y niñas de Tisaleo
(Universida Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-03)
Monge Martinez, Gloria Estefanía
;
Viteri Torres, Walter Francisco
Popular festivities are high cultural richness traditions. With them we can look back in time and identify high important events that catalyzed the sociocultural expressions, where elements like transculturation, acculturation, communication, identity, culture and values get together. The celebration of the Feast of the Inga Palla in the Tisaleo canton is of vital importance to search, recover and preserve the memory of the place Children play a remarkable role in the festivity, they are consumers, producers and diffusers of this cultural events. That is why is so necessary to understand their perceptions and produce guides for the development and learning of this cultural identity events. In order to describe and understand the phenomenon based on their experience built from the individual point of view and from their collective perspective, it was necessary to use qualitative methodology within an empirical phenomenological interpretative framework. In addition, semi-structured interview techniques were used with characters that participate in the celebration directly and indirectly and; graphic elucidation with children. The results determined that children give very positive value meanings to this historical and cultural event, they provide a less devotional meaning but magnify it as a space for cooperation maintaining a high degree of belonging to it. Direct observation, participation and interpersonal oral communication, especially with their parents, are the main ways in which they acquire knowledge regarding the party because there are no communication strategies addressed to them.

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