Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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2021 - 20222

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Tipo de acceso: Acceso abiertoTema: search.filters.subject.PLATAFORMA DIGITALES

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  • Miniatura
    Item type:Ítem,
    TikTok, un escenario superficial que busca profundidad: Campaña de segunda vuelta electoral en Ecuador 2021
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-09)
    Ramírez Borja, Fernando José
    ;
    Brito Alvarado, Xavier Leonardo
    The central point of this investigation is to indicate how TikTok entered a world where politics was unimaginable. The rigor of a political character is to enter society as a serious person, full of values, willing to help and outside of leisure or entertainment, something totally contrary to the Chinese platform. The Covid-19 pandemic contracted a confinement and social distancing of approximately two years, which caused the electoral campaigns for the elections to the presidency of Ecuador for February in 2021 to require new strategies, new forms and new ways of transporting the message. electoral. The virtual world was the support for people during this confinement, face-to-face classes mutated to digital as well as other social contexts such as work, for example. In this case, the digital networks showed their power to quickly viralize the message, accelerating the change to the virtual was something net of the pandemic, the preparation was a setback and adapting was vital. During the second electoral round in Ecuador, both Guillermo Lasso and Andrés Arauz turned a large part of their communication strategies to digital and traditional media, but it was curious to find that TikTok, a platform that had its peak during the pandemic, the candidates through its strategists strove to be more creative and find a space in young people, which had not been approached.
  • Miniatura
    Item type:Ítem,
    La narrativa del anime naruto y la percepción de los usuarios de la plataforma animeflv.net.
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-07)
    Santos Constantine, Ginger Julissa
    ;
    Brito Alvarado, Xavier
    The comic, without a doubt, has become a powerful cultural industry that has colonized not only many tastes and sensibilities of consumers, but has also become a stage to think and reflect on various aesthetics of entertainment and consumer behavior. Framed within what it calls mainstream culture, the comic has expanded, not only "comics", but its media influence is notorious in other spheres such as film, television and the fashion industry, which has directly created a broad consumer market. The following research aims to “determine the incidence of the narrative of the anime Naruto in the perception of users of the animeflv.net platform”. Therefore, the qualitative method focused on the semiotic analysis of comics has been used, in addition to conducting interviews with 12 people to verify the hypothesis in question. The results show that the narrative of the anime Naruto does influence the thinking of the viewers of the animeflv.net platform; so it is concluded that the anime Naruto has a positive influence on the users of this website.