Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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La Gestión del Talento Humano y el clima organizacional en la Universidad Técnica de Cotopaxi
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2026-07-09)
Molina Loján, Arleth Noemí
;
Ortiz Díaz, Marcelo Iván
The objective of this research was to analyze the impact of Human Talent Management on the Organizational Climate among administrative, managerial, and teaching staff at the Technical University of Cotopaxi – Pujilí Campus. The study employed a quantitative, descriptive, and correlational approach, which allowed for an examination of the relationship between human talent management practices and perceptions of the organizational climate at the institution. The sample consisted of the University’s administrative, managerial, and teaching staff, who were administered data collection instruments structured on a Likert scale to evaluate the study variables; the validity of these instruments was ensured through expert judgment, and their reliability was verified using appropriate statistical methods. The results showed that Human Talent Management significantly influences the organizational climate, with problems identified in institutional communication, job motivation, performance recognition, interpersonal relationships, and working conditions—aspects that directly impact staff commitment and satisfaction. Consequently, the objective was set to identify the processes involved in Human Talent Management, determine perceptions of the Organizational Climate, and establish appropriate mechanisms that contribute to strengthening a positive, participatory, and efficient work environment within the university, thereby promoting both institutional development and the well-being of its employees.
Análisis de la Imagen Institucional del GAD Parroquial de Santa Rosa
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-26)
Vásquez Tipantuña, Belén Estefanía
;
Guamán Guadalima, Nelly Gabriela
The management of institutional communication allows for the efficient transmission of an institution's image, which consequently forms the mental representation of a collective consciousness. Therefore, this research aims to analyze the institutional image of the Santa Rosa Parish Government. It also seeks to understand the current state ofthis institution's image, identify its communication strategies, and determine their effectiveness. The methodology employed in this study corresponds to basic research with three levels of analysis: exploratory, descriptive, and explanatory. The approach is mixed, combining both qualitative and quantitative methods. The predetermined research techniques were interviews and surveys, using an interview guide and a semi-structured questionnaire for the survey. The sample consisted of 378 residents of the Santa Rosa parish, who were surveyed, while the interview was conducted with the professional in charge of the parish government's communication department. Thus, it was concluded that the image of the Santa Rosa Parish Council is not favorably perceived, and this is due to the lack of an institutional communication plan, which is the foundation upon which the communication department should operate. For this reason, several shortcomings were identified in communication management, including messages, dissemination channels, communication products, and communication strategies. These were key elements in understanding why the population of Santa Rosa has a negative perception of the parish council's institutional image.
Gestión de la comunicación. Caso de estudio: Mushuc Runa Sporting Club de Ambato
(Universidad Técnica de Ambato, Facultad de Jurisprudenca y Ciencias Sociales, Carrera de Comunicaciòn Artículo Académico, 2025-08-01)
Rea Lindo, Christian Ariel
;
Guamán Guadalima, Nelly Gabriela
La comunicación institucional y la perspectiva de género en los GAD cantonales de la provincia de Tungurahua
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02)
Paredes Sánchez, Christian Andrés
;
Tamayo Rodríguez, Alicia Paulina
In order to include the gender perspective in the cantonal governments of the country, actions have been incorporated in order to strengthen inclusion and gender equality in public administration. The general objective of this research work was to determine the influence between institutional communication and the gender perspective in the cantonal governments of the province of Tungurahua. For this purpose, a mixed methodology (qualitative-quantitative) was developed, centred on the application of surveys to civil servants (22 participants) who work in the communication units of the different municipalities, as well as interviews with the directors (9 participants) of each unit. The main results of the survey highlighted that men tend to get a better monthly remuneration; 19.04% of respondents have noticed gender inequality in the Communication Units; despite the fact that there is no institutional policy on gender equity. On another issue, for 38% the gender perspective is fully applied in the distribution of activities. The interview results found that the working environment in the unit is equitable, assignments and activities are based on individual skills and competencies without considering gender. Equal opportunities, diversity and the promotion of transparent policies are promoted. The presence of mutual support among the employees of the Communication Unit was found to be present, when exchanging information and experiences
La percepción de la comunicación institucional y la información oficial que se difunde a través de la red social Facebook del Gobierno Autónomo Descentralizado del Cantón San Pedro de Pelileo
(Universida Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales,Carrera de Comunicación Social, 2022-09)
Sánchez Veloz, Karina Alexandra
;
Viteri Torres, Walter Francisco
The main purpose of this research is to determine the perception of institutional communication and official information through two publications taken by the means of the fan page of the Facebook social network of the Municipal Autonomous Decentralized Government of the San Pedro de Pelileo. A content analysis was carried out on the reactions, comments and times shared on the fan page, which reflects that there is a high rate of empathy and agreement with the activities carried out by the Municipality. The research approach was quantitative, with this method content analysis was applied to obtain data in order to strengthen this project. In addition, the qualitative approach was applied, through the execution of interviews with key informants, allowing to obtain better results for the investigation, so that in this way the feelings oof the users are reflected in the publications of the fan page of the institution.
La comunicación institucional y el manejo de la información en el Hospital Básico del cantón Pelileo,provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-08)
Zurita Alvarado, Verónica Tatiana
;
Viteri Chavez, Walter Francisco
Institutional communication, today is very important for both public and private institutions in our country, this leads to maintaining a dynamic of communication with its internal and external public in a way organized by an institution and is aimed at people and groups in the social environment where it carries out its activity, its objective is to establish quality relationships between the institution and the publics it targets, demonstrating empathy and credibility The management of institutional communication in the Basic Hospital Pelileo of the province of Tungurahua and the information it provides to the user has not been handled in an organized way with these two types of public, the community having a lack of knowledge about the services that This health house lends and of which some could be beneficiaries, as for the internal public that works its 8 to 24 hours a day, it always focuses on meeting its working hours but not on an information provider. This research has a quantitative method where information has been collected and a survey has been prepared for two types of public, surveying 37 public servants and 227 Users of this direct observation, which has been carried out in conjunction with the data obtained, and the crossing is made. of variables for the hypothesis of our investigation.
La comunicación institucional y la imagen corporativa en el Centro de salud de Izamba, cantón Ambato, provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-08)
Oyaque Vásconez, Luis Miguel
;
Tamayo Rodríguez, Paulina
In this research, the importance of institutional communication, the approach of communication strategies and the consolidation of an adequate corporate image of the Izamba Health Center were determined. It was considered to work from a critical - purposeful research methodology; because it diagnoses and analyzes the current situation, and with a qualitative and quantitative approach. Qualitative because it seeks understanding between society in general and qualitative because it can define institutional communication and the corporate image of the Izamba Health Center. Within the research, surveys were applied to the selected sample, which facilitated analyzing the perception of citizens and studying the communication strategies used that have worked and which have not, interviews were applied to the authorities of the institution, in order to have In-depth information and a closer view of the Izamba Health Center. Institutional communication ends up being a transversal axis for the improvement of the corporate image of a public institution, for which reason it is essential to work in accordance with it to establish the direction of the Izamba health center, around its internal and external audiences, the possibility of having communication policies that allow efficient interactivity between users, which will undoubtedly be the best reference point for an institution; and even more so when its employees are empowered to improve the corporate image, to be considered as a public health institution that provides quality services and care, with an appropriate infrastructure, which must be known through the social communication media, applying institutional communication strategies that improve the corporate image of said institution and that its trajectory is impregnated in the collective memory.
La comunicación institucional y la imagen corporativa del Gobierno Autónomo Descentralizado Parroquial Augusto Nicolás Martínez
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-06)
Vega Gamboa, Jessica Yesenia
;
Ortega Arcos, Wagner
This research presents and analyzes the institutional communication and the corporate image of the Autonomous Decentralized Parochial Government Augusto Nicolás Martinez, with the intention of achieving greater profitability and scope of the objectives in the organization, since institutional communication has become a tool viable to optimize performance, given that its purpose is to integrate into the institution innovative elements that place the organization in a clear situation of competitive advantage. In addition, in the present work a literature, field and action research is employed, as well as using a data collection plan; where, the investigation techniques are the interview and survey, the same ones that were applied to the authorities and residents; obtaining as a result the importance of developing an optimal institutional communication, so that the corporate image of the GAD improves remarkably. Also, the development of an academic article has been taken into consideration, in which the relevant factors that must be taken into account are exposed so that the institutional communication, in any of the organization, favors the value formation process corporate, in the same way that gives a broad and dizzying vision of those who work; in a way that leads to the progress of the institution.
Las nuevas tecnologías de la Comunicación institucional y la imagen corporativa del Gobierno Autónomo descentralizado Parroquial Rural de Totoras, Cantón Ambato, Provincia de Tungurahua
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04)
Canseco Suárez, Gabriela Michelle
;
Ortega Arcos, Wagner Enrique
Institutional communication and corporate image are elements that allow the organization to achieve positioning and maintain a good reputation with internal and external audiences, through the management of institutional information to generate trust and transmit credibility, prestige and quality with the use of tools technologies to obtain, receive, transmit and disseminate information faster and appropriate. The present work was carried out under the interpretive paradigm to deepen the knowledge and understanding of the reason why of a reality. Moreover, through the socio - critical paradigm that will encourage participation and transformation, with the contribution of ideas to the object of study, through a process of construction and successive construction of theory and practice. It has been said that "The new technologies of institutional communication and the corporate image of the Autonomous Decentralized Parochial Rural Government of Totoras, Ambato canton, Tungurahua province", were not handled in an appropriate manner, for which surveys were applied to the internal public and external and interviews, which allows to verify the hypothesis and the work of the company. Based on the results achieved, a communication plan based on the use of new communication technologies was proposed, where the institution is the main producer of the information that will be issued, with responsible and appropriate communication management institutional and corporate image.
La comunicación externa y la imagen corporativa en la Municipalidad del Cantón Mocha
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11)
Gavilánez Carrera, Karen Gabriela
;
Jiménez Sánchez, Álvaro
The research work focuses on the study of external communication and corporate image, considering that the communication is a tool that favors in the improvement of the interpersonal relations focusing on the external client, increasing the selfesteem and belonging to the institution what Favors in labor relations; The work integrates in the methodology the critical paradigm purpose, with the quantitative and quantitative approaches; In addition, in the basic modality field research was used that favored the collection of direct information, the documentary bibliographic study made it possible to obtain information from previous work, contributing in the theoretical framework in the interpretations and in the writing of conclusions, the Exploratory type contributed to examine the problem in its causes and effects for a greater understanding was descriptive because it analyzes the variables establishes a correlation between external communication and corporate image, the population integrates thirty-two employees of the Municipality of the Mocha canton; Determining the need to develop strategies for the improvement of institutional and organizational communication.

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