Ciencias Administrativas

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Subject: search.filters.subject.FARMACIAS CRUZ AZUL

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    Calidad de Servicio, un Modelo de Gestión competitivo para el sector Farmacéutico
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gestión Empresarial basado en Métodos Cuantitativos, 2018) Bonifaz Orellana, Álvaro Joaquín; Valencia Nuñez, Edison Roberto
    Companies that produce service, like those that produce articles; they can also base their decisions on quantitative analysis, statistics that allow inferring in the population and manage their qualitative variables. The Ecuadorian pharmaceutical sector, like many, has been immersed in a conglomeration, where it is easy to deduce that integral quality is the letter of permanence and future in the market. The long-running franchise Farmacias Cruz Azul has been eclipsed in recent years, by the freshness of Farmacias Económicas in Ambato; so the present study allowed to analyze the causes and especially to develop a qualitative-quantitative model based on consumer preferences. Base for emulation at the national level and application in more service companies. Integral quality in a service company takes into account important details such as Tangibility: order, lighting, location; Reliability: level of service, what to offer vs. what to serve; Response Capacity: optimal time to deliver the service; Safety: staff training; and Empathy: trust and customer loyalty. These details are the basis of a competitive company, where the customer every day knows the scope of their needs and the power of their demand. The use of statistical models is an interesting option to relate business variables. Through a study to the target client, the probability of occurrence of a specific event can be predicted, and anticipate the needs of the subject. Plan, organize, control and direct the company would have more sustainable growth tools. The Multinomial Logistic Regression model proposes to estimate the probability that the different independent variables influence the consumer's preference when choosing a pharmacy. This disaggregation allows determining the main variables: reason for choice, fidelity and low prices; that pharmaceutical managers must perfect to obtain a competitive management model.
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    La calidad en la atención y su efecto en la satisfacción del cliente de la cadena de farmacias franquiciadas Cruz Azul de la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2016-12) Caicedo Torres, Marlon Fernando; Ríos Lara, Geovanny Fabricio
    The Cruz Azul Pharmacies in Ambato sells medicaments and related products retail. Its first franchised drugstores appeared in 2002 in the city. Its main objective is provide the best service to the customer. This research project is determined to diagnose the current state of customer satisfaction by searching for the dimensions of quality of the attention in the pharmacies. In firs instance, it will help us to develop a questionnaire. Then, it will serve for developing a service and customer support manual. The survey results demostrate that there is an average satisfaction. Customers are not fully satisfied , existing issues such as courtesy , kindness , interest in listening to customer requirements, the complete recipe, which haven´t been classified as fully satisfactory. It affects the quality of the attention because customer expectations aren´t fully covered. For this reason, it is proposed the creation of a service and customer support manual. It will allow, through guidelines and explanations, to show how to provide the service and attention. It will specify indexes and indicators of attention quality to achieve customer satisfaction.
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    La Promoción de los productos farmacéuticos y su impacto en la disminución de las Ventas en la empresa Botica Bayer franquiciado Farmacias Cruz Azul.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-07) Pérez Díaz, Hulk Randy 1804545489; Silva Ordóñez, Iván Fernando 1802490548
    The company Botica Bayer pharmaceuticals franchisee Pharmacies Cruz Azul, throughout its institutional life has been positioning itself as one of the most important companies in the Midwest in the area of drug marketing providing excellent service. Ignorance of the Promotion of products in the company have caused a considerable decrease in sales, with the implementation of a marketing plan will be known in more detail the position of the customers or consumers about the company, getting better market understanding. The data obtained in the investigation of internal and external customers of the company indicate that it must correct advertising strategies and promotion of pharmaceutical products to achieve the goal of increasing sales. Thus, the proposal focuses on proposing a model with promotional strategies to increase the level of customer perception and sales volume of the company Botica Bayer, as an alternative solution to the problem investigated.