Ciencias Administrativas

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    La competitividad de las empresas del sector comercial línea blanca y las competencias laborales en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2018-03) Morocho Siguencia, Diana Jacqueline; Guamán Guevara, María Dolores
    The companies of the white goods commercial sector of the city of Ambato.se dedicate themselves to the commercialization of domestic appliances, at present they present disadvantages with the competitiveness and the labor competitions. It is for this reason that this research work has focused on conducting a broad analysis of the internal and external environment of the sector, in order to establish the structure of human resources, labor skills and competitiveness in the local market. The data thrown by the field research applied to the managers of the white goods companies of the city of Ambato indicate that they use the competencies of achievement and action and of help and service as the main mechanism. In addition ambitious goals are set as the coverage of new markets, since the heads of each department perform analysis of the internal and external situation. The weakness that is marked is the ability of teamwork of employees due to poor communication between the executive and executive bodies. Related to the above, the total quality in the companies is creativity and innovation because in the commercial sector the white line artifacts exist in a great variety of models, colors and the automation that they offer to the client for their daily tasks. So the idea resulting from the research directed me to give an alternative solution through the establishment of the philosophical direction that encompasses the mission, vision, values. The SWOT analysis allowed to diagnose internally the entity from which strategies were formulated and finally an organizational structure with its respective plan of action is proposed.
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    Página web y su incidencia en el volumen de Ventas del almacén de elcetrodomésticos Credicomercio Cevallos, en el cantón Cevallos de la provicia de Tungurahua.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-09) Paredes Montesdeoca, Freddy Geovanny 1804103826; Chávez Yépez, Howard Fabián 1709032906
    The store of appliances Credicomercio Cevallos, this company is dedicated to the marketing of household appliances, furniture, motorcycles is located in the cantón Cevallos of Tungurahua Province in the street may 24 intersection middle reference in front of the Banco de Fomento, two house color purple, leads in the market for several years but has not been able to increase the volume of sales. It has seen the need to pose as the title of research web page and its impact on the sales volume of the store of appliances Credicomercio Cevallos is that why you made a comprehensive analysis of the company, both internal and external with the purpose of obtaining information to help the company to increase the volume of sales. The information that were obtained in the survey directed to the external clients I help myself to obtain real information from what it was going on in the domestic appliances store, showing a deficient publicity, limited training to the personnel, it does not tell with a web page that these are the motives that they affect in the sales of the store. To conclude after establishing in that reality finds the store Credicomercio Cevallos therefore the proposal guided me to design the web page which will help to increase the sales and achieve the stability of the company.
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    El Marketing de relaciones y su incidencia en la Fidelidad de los clientes de la empresa Casa Comercial HANDRO de la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-08) Chigchilán Pallo, Myryan Patricia 0502799752; Gamboa Salinas, Jenny Margoth 1802289320
    The company Casa Comercial Handro in their eagerness to serve customers born in May 2009 in order to offer products such as white goods, brown line, multiple line, technology and furniture, this service to the community is running four years. The problem affecting Comercial House Handro is the little knowledge they have about Relationship Marketing both applications and strategies that can be used as a tool to gain competitive advantage in a highly dynamic market is selling appliances, technology advances every day and businesses must be at the forefront with new products and competitive prices, another cause that can be observed is the empirical management team which has been handling business within their returns no staff with experience in the commercial area, but rather it has been managed as a family business based on trust in the professional activity of commerce and business. The data produced by field research applied to customers of the company show that it is important to correct aspects such as long-term relationships with customers, who are not mentioned in constant communication with its customers to offer their products and also make a track sales made, which prevents the company really take opportunities that can lead to customer loyalty and maximize your sales. So the research proposal resulting from the application routed by me telemarketing strategies, being a form of direct marketing where the phone is used to connect with current and potential customers and sell their products or services to the company mentioned house Commercial Handro can use telemarketing techniques to find potential customers, re-contact former customers of the business, or inform or offer a new product to its customers.
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    Posicionamiento de nuevos productos y el volumen de Ventas de la empresa Austro Distribuciones de la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-07) Abril Velasteguí, Lizeth Carolina 1804394623; Mejía Vayas, Carlos Vinicio 0400730693
    Austro Distribuciones is a company that is identified for offer domestic appliances of white line, line coffee things houses, to the clients. His system of quality is improving an excellent attention and service, at present the company analyzes a problematics that affects in the volume of the sales. Opposite to the competitive market in which they find the companies it is necessary to take note in the suitable strategies that help to the solution of the problem that faces the company, looked the ideal solution that allows the suitable positioning of the new products. Of the realized survey there is analyzed that the inadequate positioning of the product in the market sees affected in the sales of the company, since the clients do not obtain knowledge of the diversity and range of products. One proposes therefore a plan of advertising for benefit of the company since the sales and clients' portfolio were increasing; the personnel will be qualified to attend as best as possible fulfilling the client with his expectations and using the technology as tool.
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    La Promoción de ventas para el Posicionamiento de mercado de Comercial Créditos Morales del cantón Pelileo en el mes septiembre - diciembre 2014.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-06) Enríquez Galarza, Cristian David; Pazmiño Solys, Gabriel Arturo
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    "La Capacitación al Personal de ventas y su incidencia en la Atención al Cliente del Comercial Lascano Sánchez en la ciudad de Ambato".
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Organización de Empresas., 2014-07) Simba Falcón, Geovanna Alexandra; D-T Salazar V., Rolando
    El “Comercial Lascano Sánchez” se dedica a la comercialización de electrodomésticos para el hogar tanto en línea blanca y otros, está ubicada en las calles Puerto Rico y argentinas en el sector de Ingahurco. El Plan de Capacitación en el personal de ventas del “Comercial Lascano Sánchez", para el año 2014 establece un herramienta que fija los procesos y actos relacionados con el desarrollo de competencias y valores del personal que en el laboran. Además de ser un proceso educacional de carácter estratégico, mediante el cual el personal adquiere, desarrolla conocimientos, habilidades específicas relativas al trabajo. Modifica sus actitudes frente a aspectos de la organización. Además el lograr la unión del colaborador a su puesto y a la organización, el incremento y mantenimiento de su eficiencia, así como su progreso personal, laboral y profesional en el comercial. Por otro un conjunto de métodos técnicas y recursos para el desarrollo de los planes y la implantación de acciones específicas del comercial para su normal desarrollo. Con la presente propuesta se lograra un atención al cliente eficiente capaz de llegar a la satisfacción total de los requerimientos y necesidades de los mismos. Los clientes constituyen el elemento vital de cualquier organización, por lo que capacitación constituye factor e índole importante para que el trabajador brinde el mejor aporte en el puesto asignado, ya que es un proceso persistente que busca la eficiencia, efectividad y lograr así la mayor productividad en el desarrollo de sus actividades así contribuir al ingenio creativo del trabajador.