Ciencias Administrativas

Permanent URI for this communityhttp://repositorio.uta.edu.ec/handle/123456789/886

Browse

Filter results by typing the first few letters
Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    La Atención al cliente y su incidencia en las Ventas de la empresa HOME VEGA de la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-07) Vallejo Jumbo, Diana Carolina 1804477063; Villalba Miranda, Raúl Francisco 0500972369
    Company "HOME VEGA" SA since its creation in Riobamba 1959, has sought to meet each of the needs and expectations of its customers based on innovative products and quality. It has become the main reference of the market in terms of construction and finishes environments are concerned, both in the city and in the country. To develop in a competitive market is required to provide a solution to the lack of processes customer that occurs within the organization, this is because there are several factors that affect the proper functioning of it, to make a comprehensive analysis of the problem is defined by having an inadequate management and resolution of customer complaints due to lack of conflict management and negotiating capacity. The data produced by field research applied to external customers of the company indicates that it is important to correct aspects like customer service by improving its sales force and proper management of the administrative area; beneficiaries being the company that will improve both the volume of sales, and customer care services have yet benefits in their purchases. The model of customer Home Vega will provide optimal and efficient solution to increase sales. This is an emphasis on improving quality of service and advice to external customers through activities and areas that specialize in this area; also facilitate contact with the company for customer satisfaction.
  • No Thumbnail Available
    Item
    El Proceso de mejoramiento continuo y su incidencia en el Servicio al cliente de Comercial Ortiz de la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Organización de Empresas., 2015-07) Masaquiza Jerez, Rosa Wilma 1804504643; Villalba Miranda, Raúl Francisco 0500972369
    The Commercial Ortiz led by Mr Alexander Ortiz Juan Perez is a company that sells ceramic and taps in domestic and imported brands for taste and convenience of its customers. The problem being addressed is the customer dissatisfaction caused by improper continuous improvement process which has led to a customer service routine. The results of surveys conducted internal customers determine which customers attending the commercial Ortiz did not receive due attention, this reflects the reluctance of vendors to present their service. The solution to the problem was to design a training program for the manager and employees of Commercial Ortiz city of Ambato, highlighting the importance of service, care and sale to customers as pillars of the business environment.