Ciencia e Ingeniería en Alimentos y Biotecnología
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Item Estudio de factibilidad para la instalación de una microempresa productora de barras energéticas en la ciudad de Ambato a partir de cultivos andinos(Universidad Técnica de Ambato. Facultad de Ciencia e Ingeniería en Alimentos y Biotecnología. Carrera de Ingeniería en Alimentos, 2022-09) Franco Cepeda, Dennis Anthony; Paredes Escobar, Mayra LilianaThe present investigation evaluated the feasibility of installing a microenterprise that produces energy bars in the Ambato city from Andean crops, for which market, technical, administrative, and economic-financial studies were carried out. The first analysis allowed knowing the potential market comprised of young and adults people between 15 and 29 years old, as well as identifying the internal and external factors of the environment through the SWOT analysis, Porter's five forces and PESTEL. The technical part showed that potential customers prefer to purchase the product in neighborhood stores and supermarkets, it also revealed that the plant has the capacity to produce 1,800 energy bars per day and justified that the best location for the installation is the Izamba parish. The administrative analysis described the business philosophy, determined that the required workforce is 5 workers and explained the functions of each job. The economic-financial evaluation established that for the installation of the microenterprise an initial investment of 25,337.23 dollars is needed and showed that from the first year greater income is generated than expenses, likewise the financial indicators presented positive values with a NPV greater than zero, an IRR that exceeds the interest rate of financial entities, a PRI of less than 2 years and a cost-benefit ratio that generates profits of 0.17 cents for every dollar invested. These data show that the project to install an energy bar production plant is viable and profitable over time.Item Plan de negocio para la comercialización de una bebida a base de infusiones de té de plantas aromáticas y medicinales listas para consumir en la provincia de Tungurahua(Universidad Técnica de Ambato. Facultad de Ciencia e Ingeniería en Alimentos y Biotecnología. Carrera de Ingeniería en Alimentos, 2021-01) Carvajal Santamaría, Andrés Eduardo; Franco Crespo, Christian DavidThe present work aimed to design a business plan for the commercialization of a drink based on tea-type infusions of aromatic and medicinal plants ready to consume in the province of Tungurahua with nationally produced fruits of great flavor and aroma. A market, technical, corporate, and financial study was carried out to verify the acceptance of the product. The business plan presented allowed to analyze the viability of the project that aims to create the company CARVALO C.L. Corporation. This company aims to focus resources on a ready-to-drink herbal and medicinal plant-based drink. The project presented an organizational design and a simple corporate structure. In the market study, surveys were applied to the market segments, where it is identified that the most consumed beverages are chamomile, lemon verbena and lemon verbena. The organization will be managed by three or four people due to its size. To determine the financial viability of the project, the most important financial indices were estimated, such as NPV, IRR, PRI, breakeven point, and cost-benefit ratio. These indicators made it possible to determine that the project is profitable and can be presented as an investment opportunity.Item Plan de negocios para la comercialización de un producto a base de patata listo para consumir(Universidad Técnica de Ambato. Facultad de Ciencia e Ingeniería en Alimentos y Biotecnología. Carrera de Ingeniería en Alimentos, 2020-01) Chacha Chacha, Byron Iván; Moreno Miranda, Carlos SantiagoThe business plan presented allowed analyzing the viability of the project that aims to create the company JOHANDINA S.A. This company aims to focus resources on a potato-based product ready to consume. The project presented an organizational design and a simple corporate structure. The organization will be managed by three or four people due to its size. In addition, the potential marking was estimated using the quota segmentation method. The study was aimed at three millennial, baby boomers and transitional segments. Tiendas Industriales Asociadas S.A. It will be the main market that will help the sale and marketing of our products. This product was developed through a technical study for its manufacturing line, taking into account that the potato constitutes a basic product in the daily diet of Ecuadorians. To determine the financial viability of the project, the most important financial indices were estimated as; VAN, IRR, PRI, breakeven and cost-benefit ratio. These indicators allowed to determine that the project is profitable and can be presented as an investment opportunity.