Posgrados Diseño y Arquitectura
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Item Análisis de perfil del consumidor en la gestión del diseño y desarrollo de calzado para la empresa Plasticaucho Industrial S.A.(UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO ARQUITECTURA - MAESTRÍA EN DISEÑO, 2025-05-19) Camacho Navas Omar Andrés; Escobar Guanoluisa Taña Elizabeth; UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO ARQUITECTURA - MAESTRÍA EN DISEÑOThis study arises from the necessity to align the design and manufacturing processes of children’s footwear with the actual demands of the target audience specifically, children aged 8 to 12 and their parents. The primary objective was to develop a consumer-centered management model grounded in co-creation. Mixed-methods research was adopted, integrating qualitative instruments (expert interviews, podcast sessions, and habit/usage surveys) alongside an exhaustive documentary analysis of ISO 9001:2015 and related guidelines. This multifaceted approach facilitated the integration of diverse perspectives, thus enhancing the validity and reliability of the findings. The results highlight that ergonomic comfort, durability, appealing design, and affordability are critical factors in fulfilling consumer expectations. Additionally, the study underscores the importance of systematically and proactively engaging the user’s perspective during both the design and validation stages of footwear production. Moreover, interdisciplinary collaboration and the application of user-centered methodologies proved instrumental in optimizing design and development processes, thereby strengthening customer loyalty within the target segment and bolstering the firm’s competitive standing. In conclusion, the integrated focus on active consumer involvement, innovation, and stringent quality assurance constitutes the most robust strategy for developing products that meet - and potentially exceed - the expectations of the children’s market.Item Estrategias de diseño de calzado para la Asociación APROCALZA(UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO Y ARQUITECTURA - MAESTRÍA EN DISEÑO, 2025-05-19) Ortiz Gómez Evelyn Maritza; Betancourt Chávez Diego Gustavo; UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO Y ARQUITECTURA - MAESTRÍA EN DISEÑOThis research analyzes the role of strategic design within the APROCALZA Association, with the aim of proposing a operative model that integrates design into the business management of the footwear industry. Based on a qualitative approach, interviews with managers, surveys with designers and entrepreneurs, as well as comparative matrices and hierarchical models, were applied to assess the level of design maturity in member companies. The results show that although design is recognized for its impact on competitiveness and brand differentiation, its implementation remains limited. 75% of designers report that they are only occasionally considered in strategic decision-making, and the same percentage of companies combine digital tools with manual processes, indicating partial digitalization. Additionally, most design ideas originate from external references or existing products, which restricts innovation. Through data analysis and triangulation, key barriers were identified, such as the lack of investment in design and innovation, and the absence of specialized training. Based on these findings, an operational model is proposed, addressing key pillars such as continuous training, digital transformation, sustainability, brand identity, and the integration of design into the organizational structure. This study highlights design as a strategic tool for the development of the sector and offers actionable pathways that can be adapted by similar production-oriented organizations across the country.Item Manejo de residuos pre-consumo y su incidencia en el diseño circular. Caso de estudio: Calzado Geolino(UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO ARQUITECTURA - MAESTRÍA EN DISEÑO, 2025-05-16) Guzmán Peñaloza Bárbara Natalia; Escobar Guanoluisa Taña Elizabeth; UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO ARQUITECTURA - MAESTRÍA EN DISEÑOThe leather footwear industry has distinguished itself in the Ecuadorian market for its durability, quality, and elegance. However, it faces a major challenge regarding waste management and the generation of solid residues, as leather offcuts negatively affect the environment. This study focuses on the management of pre-consumer waste in the footwear industry, proposing a circular design approach implemented in the Geolino Footwear company, located in Ambato, Ecuador. Using a mixed-methods research design—including field observations, interviews, surveys, and a case study of Geolino—the project aims to develop a circular business model that enhances material reuse in the footwear sector in Ambato. The findings contribute to optimizing sustainable design processes within the footwear production chain and offer strategies and emerging technologies for recycling, material reuse, and modular design. Finally, a life cycle analysis of leather products is presented, covering the stages from raw material extraction to recycling, highlighting the environmental impact and the importance of the circular economy in mitigating these effects.Item Adaptación de la norma UNE 166000 para el desarrollo de nuevos productos en la empresa LIWI MEDICAL de la ciudad de Ambato(UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO ARQUITECTURA - MAESTRÍA EN DISEÑO, 2025-05-16) Arias Villavicencio Valeria Elizabeth; Escobar Guanoluisa Taña Elizabeth; UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO ARQUITECTURA - MAESTRÍA EN DISEÑOThis project was based on the adaptation of the UNE 166000:2006 standard for product development by the company Calzado LIWI, located in Ambato, a city in the state of Ambato. This company has been manufacturing orthopedic footwear for 20 years. Adapting this standard allowed for the identification of continuous improvement processes within the company, as well as the proper documentation and systematization of processes for product development. By gathering information using research tools such as interviews, surveys, observation sheets, and document analysis sheets, it was possible to identify the technical, anatomical, biomechanical, and ergonomic requirements for product development, as well as the creative process required for proper product development, ranging from consumer analysis to prototyping, testing, and fit testing prior to mass production in the case of generic pathologies. This research provided relevant information for constructing a series of practical tools that companies can use to develop as many products as they deem necessary. These tools were developed with the organization's context, its environment, and the information detected during data collection in mind. By applying these tools, the entire product development process can be visualized, and by applying the testing and continuous improvement process, it is possible to clearly identify which parts of the process require continuous improvement. With this information, a standard adaptation guide has been developed. This guide provides the company's institutional framework with a framework where the processes, actions, materials, and other elements involved in the process will be documented, validated, and reprocessed if necessary. They can also be replicated with the necessary improvements and periodic evaluation of these guidelines, which are recommended to be carried out semiannually