Maestría en Periodismo Digital

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7851

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Subject: search.filters.subject.REDES SOCIALES

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    La adopción del audivisual periodo2016-2017, la experiencia Flcaso radio, hacia la Ciberradio en Ecuador
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Macas Enderica, Xavier Eduardo; Bernal Suárez, Juan David
    The following investigation, was performed analyzing the visual content published on the fan page Flacso Radio, during 2017-2017. This cyber media that started in 2011 and it has become a reference to other online media universities in Ecuador. For this reason is relevant to study the mentioned media, because it´s nature is digital and it has maintain this way for the last seven years (up to the day for this investigation). In this analysis it has been found on increase in the number of followers as the musical programs have also increased, nevertheless the academia content did not obtained the same results that the musical entertainment got. At the end of this investigation a proposal was also presented on how to better the acceptance and the interaction with academic and analytical content.
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    Uso de contenidos Educomunicaciones y su aplicación en eun Blog para la asignatura de desarrollo integral de la Unidad Educactiva San Andrés del Cantón Guano Provincia de Chimborazo
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Suárez Layedra, César Augusto; Chiliquinga Vejar, Lorena del Carmen
    The educommunication has been established in recent years in a line of research strengthened and followed by communicators around the world that allows for constant progress and feeds on the paradigms of research in communication and education. Under this context, in the present investigative work proposes the application of a blog with contents educomunicacionales for the learning of the signature of Integral Human Development in the tenth year of EGB of the United. The work required to the use of qualitative and quantitative methodology, supported by nterviews and surveys, in addition to the analysis and observation of the level of learning of the subject of Integral human development, subject implemented by the Ministry of Education from the school year 2018 – 2019 with the desire to improve life skills. In this investigative work proposes the creation of an educational blog for a better learning of the subject of Integral human development, with relevant contents and contribution to achieve an assertive communication between teachers and students. The contents must be validated and of true sources that allow to establish the benefit that this tool can provide in the teaching learning of this subject.
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    Criterios de noticiabilidad y su influencia en calidad de los contenidos en los soportes digitales de los medios impresos de Ecuador
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Beltrán Romero, Juan Francisco; Tamayo Rodríguez, Alicia Paulina
    This research work sought to establish the relationship between the criteria of newsworthiness that are applied in the newsrooms of the ecuatorian national newspapers and the quality of the contents that these media publish in the different format they use: print, digital and social networks. The research work was developed through the use of observation cards to obtain the information, which allowed us to establish which news values were most used in the publications of each pormat and their relationship with the quality of the contents. We analyzed 255 publications from the newspapers El Universo, El Comercio, El Telégrafo and Expreso, which are the national newspapers with the most presence in the three formats established for the study: print, digital and Facebook.
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    Proceso de verificación de los Tweets dirigidos hacia agencias de Gobierno caso de estudio: Alcaldía de Cuenca-Ecuador
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Contreras Ambrosi, Jorge Isaac; Tamayo Rodríguez, Alicia Paulina
    Digital media change the way in which citizens communicate to government agencies, and therefore traditional journalists must adapt to this new relationship to survive. Citizens or citizen journalists communicate to government agencies their requisition through social networks. It is to say, without the intervention of professional journalists. However, it is necessary that a traditional media verifies citizen messages before it is received by government agencies. Therefore, traditional media acts as a filter that analyzes the credibility of citizen messages. Our aim was to study the process of verification of tweets done for a traditional media. The study was developed in the city of Cuenca, specifically among: (1) Citizen messages in Twitter or tweets (requests, needs) done to the Major Office of Cuenca. (2) The Community Manager Office of the Major Office of Cuenca who gets the citizen messages. (3) The radio stations La Voz de Tomebamba and Cómplice FM that have spaces destined for the transmission of citizen messages. A qualitative - interviews - and quantitatively - sampling and statistical analysis of tweets- approach was used in this research. Based on that approach we want to identify which is the process of verification that the mentioned radios realize to tweets. Is observed that radios do not have a standard process of verification of the citizen messages; nevertheless verification sometimes depend on the number of re-tweets, "I am charmed with it" or positive comments. Having no been a process of check established there is distrust in the Major Office. Then, we realized a matrix of verification of the tweets directed to the local agencies of government. The aims of this matrix to unify and standardize the verification processes, so that traditional media can gain credibility.
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    Uso de la red social digital facebook como canal de comunicación en la campaña política 2017 para designación de Asambleistas por Chimborazo
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-11) Jiménez Pillajo, Diego Javier; Martínez Bonilla, Carlos Alberto
    Web 2.0, from the presidential elections of 2006, marked in Ecuador the beginning of a milestone in political communication, at the national level and subsequently local scenarios. The new platforms, provided by the Internet, opened an alternative channel for the dissemination of information and propaganda; and, thus, that the digital social network Facebook has been established in an ideal space for campaign managers to try to capture the electorate through this digital space. This research shows the growing acceptance of Facebook in all the target groups of Chimborazo, as well as the possibility of using the platform as an alternative communication channel for political campaigns, in addition to traditional media. Objectives are established to analyze the impact of the digital social network and the propaganda actions of the four candidates that won a seat in the National Legislative Assembly. The conclusions undoubtedly acknowledge that Facebook in all age groups is the social network most used in Ecuador, but we are still far from reaching the concept of the professional use of this tool as an alternative channel of communication in political campaigns, in the provincial scenarios.
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    Redes sociales en el pueblo Kichwa Salasaka: estudio comparativo entre nativo y Millennial gigital
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-08) Masaquiza Masaquiza, José Bernardo; Martínez Bonilla, Carlos Alberto
    The globalization of information derived, among other things, the accelerated advance of telecommunications that has led to the easy access to knowledge of other cultures and traditions; Due to this, it is common to see how society has been appropriating foreign fashions and cultural patterns, leaving behind the native cultural and folkloric roots, losing cultural values and identity. The use of digital social networks is changing the dynamics of life; for example, Facebook constitutes a space of communication where different cultures and ideologies converge, between patterns of behavior, social relations, traditions; in itself the elements that ancestrally have been part of the culture of individuals, which are being modified by the impact of this medium. The structure of Facebook induces the user to join a hegemonic language in the network; However, it is not only the network that leads young people to forget the language, for example the Kichwa, but it is the same context of the indigenous youth that makes the learning of a Kichwa reader-writing impossible; so the transfer of the language to the social network has not had its development according to the generations that have experienced the advance of digital communications. For an educational model of literacy in digital culture and technology aimed, mainly, at the training of adolescents and young people as citizens of the digital ecosystem. For this, we have structured this essay in three sections. In the first we describe the main characteristics that define the so-called generation of young people born at the end of the 20th century and the beginning of the 21st (which some authors have called Millennials) as a contemporary generation and deeply marked by the emergence, generalization and omnipresence of digital technologies. In the second, we approach the concept of digital identity as a key and substantive element to be able to function successfully in cyberspace as a subject with definite identification signs.
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    La formación de los comunicadores sociales en la Universidad Estatal de Bolívar y su relación con los requerimientos de la Comunicación Digital
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digitalta, 2017) Vega Angulo, María José; Naranjo Gamboa, Byron Orlando
    EXECUTIVE SUMMARY Media convergence and new technologies have modified the routines of journalists and journalists in content production. The activities related to social communication are under digital scrutiny and require knowledge, proficiencies and practical skills from the professionals. The curriculums for the courses of Social Communication and Journalism in Ecuador do not consider these new technologies as a transversal axis in the training of new professionals. This contribution shows the academic support to the future social communicators that are formed at the Bolivar State University and its relationship with the requirements of digital communication, as well as the daily problems faced by professionals in the field of work, as they deal with new concepts, languages and practices.