Maestría en Periodismo Digital
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7851
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Item La hipertextualidad en el periodismo digital en la zona centro del Ecuador: Análisis de las plataformas digitales de los periódicos: El heraldo, La Prensa y La Gaceta, durante el mes de febrero del 2018(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Morales Hoyos, Gloria Jeannette; Naranjo Gamboa, Byron OrlandoThe objective of this research is to analyze the use of hypertextuality in digital journalism in the center of Ecuador on the digital platforms of the newspapers El Heraldo, La Prensa and La Gaceta during the month of February 2018. For them, uses a descriptive analytical methodology based on the direct observation of the digital editions of the newspapers analyzed, as well as the analysis of contents as an instrument, in an interview made to each of the newspapers. Determining based on the results obtained in the study, that the use of hypertext links in the platforms of the analyzed digital media is reduced to simple unidirectional links that expand the headlines or refer you to the next or previous news, without even giving the possibility to return to the main page of the newspaper. Proposing through the present investigation, the creation of a practical guide that helps to implement the correct use of hypertextuality in the digital contents of the analyzed newspapers, which can be defined with criterion the amount of hypertext per unit of content, as well as the different types of hypertexts that can be used according to their classifications.Item Criterios de noticiabilidad y su influencia en calidad de los contenidos en los soportes digitales de los medios impresos de Ecuador(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Beltrán Romero, Juan Francisco; Tamayo Rodríguez, Alicia PaulinaThis research work sought to establish the relationship between the criteria of newsworthiness that are applied in the newsrooms of the ecuatorian national newspapers and the quality of the contents that these media publish in the different format they use: print, digital and social networks. The research work was developed through the use of observation cards to obtain the information, which allowed us to establish which news values were most used in the publications of each pormat and their relationship with the quality of the contents. We analyzed 255 publications from the newspapers El Universo, El Comercio, El Telégrafo and Expreso, which are the national newspapers with the most presence in the three formats established for the study: print, digital and Facebook.Item La incidencia del ciberperiodismo y sus elementos de comunicación digital: Interactividad, Hipertextualidad y multimedialidad en la plataforma digital del Diario El Telegrafo en el mes de enero de2018(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-11) Villacrés Obregón, Magaly Oderay; Escandón Montenegro, Pablo AndrésThe main objective of the research is the degree of development of the cyberjournalism through the elements of digital communication in the digital platform of the newspaper El Telégrafo, during the month of January of the year 2018. for the collection of information. In addition to the questions that were applied to several subscribers of Diario El Telégrafo, in the same way an interview was applied to the Director of Digital Media Mr. Marco Vaca. Subsequently, the application of the instruments was determined, the time of the investigation, the digital portal of Diario Telégrafo, will not be presented explicitly and will coordinate the journalistic elements related to multimedia, interactivity and hypertextuality. This lack of information media is based on digital, they affect the presence of users who browse and interact on the El Telégrafo newspaper page. Through this study the digital page of the newspaper El telégrafo is proposed, the elements of multimedia, hypertextuality and interactivity, as information tools; Within the spectrum of multimedia the incorporation of textual, graphic, sound, animated and audiovisual elements is proposed: therefore, it is suggested the insertion of a photographic gallery, greater and better production of videos and audios; in terms of hypertextuality, which is based on the ability of connection between one or more information elements, as well, which allows creating, linking and / or adding elements. Here lies the importance of integrating hyperlinks, links, keywords, references; and finally, a final cyber-journalistic element is interactivity, which defines the environment and the news space between navigators and digital media. The interactivity allows the participation of the users through their contributions and opinions: even more since it is an informative medium in the updating of the contents. In this reference, the possibility of implementing areas for comments, content sharing, contact with editors and public debate spaces is proposed.Item Uso y accebilidad al periodismo para personas con discapacidad visual a través de plataformas analógicas y digitales(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-06) Palacios Carrillo, José Vinicio; Jiménez Sánchez, ÁlvaroInformation and Communication Technologies (ICT) have created new forms of interaction in society, making it possible to include people with disabilities in the Information Society; however, this possibility is not yet open to everyone, given several factors, including economic ones. There are now digital devices and tools that facilitate access to information, while at the same time, initiatives are being incorporated from both the public and private spheres in an attempt to ensure equal conditions in the use of these instruments, which make greater opportunities possible in different fields, where technology is a strategic ally. The present contribution presents, in part, a reality about the digital divide that exists in the area of disabilities and its relationship with the difficulties of access to ICT. It includes interesting criteria on issues inherent to inclusive education, which point to the State as the main guarantor of this right and thus prevent gaps in inequality, discrimination and exclusion of persons with disabilities in Ecuador. The media and channels most used by people with visual impairment to obtain information are identified, based on a qualitative analysis obtained from interviews with the target audience. The purpose was to find out which medium is most accessible to them and facilitates the effective transmission and reception of the message. From these results, certain recommendations are concluded that give way to the proposal and that aspire to become a viable alternative to generate spaces that allow for greater inclusion in the labor, educational, social and cultural areas, but above all, in terms of the Information Society, to make them visible in a world that is projected to an increasingly virtual scenario. One of the most important aspects of these actions is training, with the participation of professionals with experience in disabilities and ICTs. This will facilitate a process that motivates participants. All this accompanied by and that an adequate promotion, will make possible that more people with visual disability will take the initiative to incorporate themselves to the learning of the handling of digital technological tools.Item La formación de los comunicadores sociales en la Universidad Estatal de Bolívar y su relación con los requerimientos de la Comunicación Digital(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digitalta, 2017) Vega Angulo, María José; Naranjo Gamboa, Byron OrlandoEXECUTIVE SUMMARY Media convergence and new technologies have modified the routines of journalists and journalists in content production. The activities related to social communication are under digital scrutiny and require knowledge, proficiencies and practical skills from the professionals. The curriculums for the courses of Social Communication and Journalism in Ecuador do not consider these new technologies as a transversal axis in the training of new professionals. This contribution shows the academic support to the future social communicators that are formed at the Bolivar State University and its relationship with the requirements of digital communication, as well as the daily problems faced by professionals in the field of work, as they deal with new concepts, languages and practices.