Maestría en Periodismo Digital

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7851

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    La adopción del audivisual periodo2016-2017, la experiencia Flcaso radio, hacia la Ciberradio en Ecuador
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Macas Enderica, Xavier Eduardo; Bernal Suárez, Juan David
    The following investigation, was performed analyzing the visual content published on the fan page Flacso Radio, during 2017-2017. This cyber media that started in 2011 and it has become a reference to other online media universities in Ecuador. For this reason is relevant to study the mentioned media, because it´s nature is digital and it has maintain this way for the last seven years (up to the day for this investigation). In this analysis it has been found on increase in the number of followers as the musical programs have also increased, nevertheless the academia content did not obtained the same results that the musical entertainment got. At the end of this investigation a proposal was also presented on how to better the acceptance and the interaction with academic and analytical content.
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    Criterios de noticiabilidad y su influencia en calidad de los contenidos en los soportes digitales de los medios impresos de Ecuador
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Beltrán Romero, Juan Francisco; Tamayo Rodríguez, Alicia Paulina
    This research work sought to establish the relationship between the criteria of newsworthiness that are applied in the newsrooms of the ecuatorian national newspapers and the quality of the contents that these media publish in the different format they use: print, digital and social networks. The research work was developed through the use of observation cards to obtain the information, which allowed us to establish which news values were most used in the publications of each pormat and their relationship with the quality of the contents. We analyzed 255 publications from the newspapers El Universo, El Comercio, El Telégrafo and Expreso, which are the national newspapers with the most presence in the three formats established for the study: print, digital and Facebook.
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    Las redes sociales digitales como elementos de comunicación en organizaciones comunitarias
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-11) Vélez Andrade, Adriana Katerine; Martínez Bonilla, Carlos Alberto
    The objective of this research is to strengthen the elements of community communication in the administrative water boards of the province of Azuay, for which we proceeded to the use of research methods and techniques that allowed the proper development of the same. For the gathering of information it was necessary to apply interviews to the directors of the community organizations studied and an observation guide to the social networks (Facebook and Twitter) of the water boards; After this, the existing problem was visualized, which basically lies in the management of the contents published on social networks for the transmission of information to users; so it is prudent to describe a proposal focused on strategies to improve the quality of information through social networks; Basically, these strategies focus on improving the types of content published, as well as redesigning the pages of both Facebook and Twitter in a way that effectively takes advantage of existing tools on the page; It is also recommended a series of indicators that will allow evaluating the effectiveness of the application of strategies in improving the quality of information disseminated. Finally, it is recommended to the administrators of social networks that they be trained in topics related to the effective management of Facebook and Twitter, making the most of the use of these systems to disseminate information in a fast and timely manner.
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    Uso de la red social digital facebook como canal de comunicación en la campaña política 2017 para designación de Asambleistas por Chimborazo
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-11) Jiménez Pillajo, Diego Javier; Martínez Bonilla, Carlos Alberto
    Web 2.0, from the presidential elections of 2006, marked in Ecuador the beginning of a milestone in political communication, at the national level and subsequently local scenarios. The new platforms, provided by the Internet, opened an alternative channel for the dissemination of information and propaganda; and, thus, that the digital social network Facebook has been established in an ideal space for campaign managers to try to capture the electorate through this digital space. This research shows the growing acceptance of Facebook in all the target groups of Chimborazo, as well as the possibility of using the platform as an alternative communication channel for political campaigns, in addition to traditional media. Objectives are established to analyze the impact of the digital social network and the propaganda actions of the four candidates that won a seat in the National Legislative Assembly. The conclusions undoubtedly acknowledge that Facebook in all age groups is the social network most used in Ecuador, but we are still far from reaching the concept of the professional use of this tool as an alternative channel of communication in political campaigns, in the provincial scenarios.