Maestría en Periodismo Digital
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7851
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Item Análisis de la red social Twitter de la Gobernación de Chimborazo y su incidencia en los medios de Comunicación de Riobamba(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2019-02) Alarcón Lema, José Miguel; Soto Dávila, Omar FabricioThe study is based on the relation of Twitter, as a web 2.0 microblogging platform, has positioned itself in recent years as a tool for journalistic use, although having greater importance in national settings. In the case of Ecuador, in cities such as Quito and Guayaquil. In smaller cities, such as Riobamba, Facebook remains the first option. From the first presidential period of Rafael Correa, with the purpose of incorporating more citizen participation strategies, the National Secretariat of Communication (Secom), which regulates the contents of the National Government institutions, defined social networks as permanent channels for the information dissemination. Based on this, this research project was designed to analyze the contents published by the Government of Chimborazo in its Twitter account and how these influence the information agendas of Riobamba's journalists and media. For the purpose, three data collection tools were used: a survey, a matrix for content analysis and two interview formats. In the conclusions it is determined that more than 70% of the contents posted by the Governorate of Chimborazo on Twitter are not prepared by themselves, when it is generating a rejection among Riobamba journalists, so that, at the end of the recommendations, promotes the development of a digital communication strategy.Item Las redes sociales como herramienta de información pública y difusión de la Gestión de la Coordinación zonal 3-Salud(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Aguilar Aliaga, Myriam Guadalupe; Naranjo Gamboa, Byron OrlandoInformation and communication technologies (ICTs) make global inroads in a very aggressive way, provoking and proposing changes in society in all aspects. Many of these are innovative and transform the forms of communication and interaction. These technologies brought with them the social networks, which constitute basic communication tools, which is used by most people, without limitation in age, sex, ideology, among others. In our environment we see that continuous use is made of them either to inform or communicate; people, companies, public and private institutions use them. In the Ministry of Public Health, its Zonal Coordinations in particular, it also makes use of social networks such as Facebook and Twitter. Through these networks, the Institution's work is reported, its Operating Units (Hospitals, Centers, Subcenters and Health Posts), daily through the personnel responsible for communication and institutional image upload information on actions and activities carried out by its authorities. However, there is little use of these tools to educate the population. Although health issues are broad and diverse, they could be disseminated in an appropriate, innovative and creative way through social networks, which would allow optimizing this communication resource and reaching the population in a more direct and timely manner.Item Uso de contenidos Educomunicaciones y su aplicación en eun Blog para la asignatura de desarrollo integral de la Unidad Educactiva San Andrés del Cantón Guano Provincia de Chimborazo(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Suárez Layedra, César Augusto; Chiliquinga Vejar, Lorena del CarmenThe educommunication has been established in recent years in a line of research strengthened and followed by communicators around the world that allows for constant progress and feeds on the paradigms of research in communication and education. Under this context, in the present investigative work proposes the application of a blog with contents educomunicacionales for the learning of the signature of Integral Human Development in the tenth year of EGB of the United. The work required to the use of qualitative and quantitative methodology, supported by nterviews and surveys, in addition to the analysis and observation of the level of learning of the subject of Integral human development, subject implemented by the Ministry of Education from the school year 2018 – 2019 with the desire to improve life skills. In this investigative work proposes the creation of an educational blog for a better learning of the subject of Integral human development, with relevant contents and contribution to achieve an assertive communication between teachers and students. The contents must be validated and of true sources that allow to establish the benefit that this tool can provide in the teaching learning of this subject.Item Proceso de verificación de los Tweets dirigidos hacia agencias de Gobierno caso de estudio: Alcaldía de Cuenca-Ecuador(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Contreras Ambrosi, Jorge Isaac; Tamayo Rodríguez, Alicia PaulinaDigital media change the way in which citizens communicate to government agencies, and therefore traditional journalists must adapt to this new relationship to survive. Citizens or citizen journalists communicate to government agencies their requisition through social networks. It is to say, without the intervention of professional journalists. However, it is necessary that a traditional media verifies citizen messages before it is received by government agencies. Therefore, traditional media acts as a filter that analyzes the credibility of citizen messages. Our aim was to study the process of verification of tweets done for a traditional media. The study was developed in the city of Cuenca, specifically among: (1) Citizen messages in Twitter or tweets (requests, needs) done to the Major Office of Cuenca. (2) The Community Manager Office of the Major Office of Cuenca who gets the citizen messages. (3) The radio stations La Voz de Tomebamba and Cómplice FM that have spaces destined for the transmission of citizen messages. A qualitative - interviews - and quantitatively - sampling and statistical analysis of tweets- approach was used in this research. Based on that approach we want to identify which is the process of verification that the mentioned radios realize to tweets. Is observed that radios do not have a standard process of verification of the citizen messages; nevertheless verification sometimes depend on the number of re-tweets, "I am charmed with it" or positive comments. Having no been a process of check established there is distrust in the Major Office. Then, we realized a matrix of verification of the tweets directed to the local agencies of government. The aims of this matrix to unify and standardize the verification processes, so that traditional media can gain credibility.Item El comportamiento en Twitter de los reporteros de crónica del Azuay y sus niveles de credibilidad priodistica(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en periodismo digital, 2018-06) España Merchán, Olga Esther; Lomas Chacón, Pablo EstebanThe digital journalism modified the conventional one, generating the interest of penetrating the journalist in other tools of work to present his news. The paper, pencil and the cassette recorder took second place with the technologies and social networks, which now puts the citizen in direct and immediate contact with the information. These new options for journalism also bring their disadvantages when they are not used in the right way, more if it is to publish a red chronicle. The reporters, wanting to be the first to report a fact of the chronicle, commit errors that threaten those involved in the news, which in many cases are replicated by other means of communication, thus generating a lack of credibility. The problem focuses on the results or consequences of handling false data and publishing them on social networks. Disregard the laws or rules to inform a chronicle, which concerns security or human rights. Chronicle journalists have a five-year preparation to perform their role. By linking with the social network Twitter, it makes it easier for their news to reach thousands of users and in less time. However, due to the immediacy of a high-impact event, both journalists and security institutions report the first data they obtain, generated by citizens. These errors would lead to losing the credibility of journalists or media, which could receive civil suits for using names not involved or facts that can not be revealed before previous investigations of the Office of the Prosecutor or the Police. The contribution that this research will give to the journalistic field of the red chronicle in social networks, specifically Twitter, will be that of having a better handling of the information to guarantee the credibility of the usersItem La formación de los comunicadores sociales en la Universidad Estatal de Bolívar y su relación con los requerimientos de la Comunicación Digital(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digitalta, 2017) Vega Angulo, María José; Naranjo Gamboa, Byron OrlandoEXECUTIVE SUMMARY Media convergence and new technologies have modified the routines of journalists and journalists in content production. The activities related to social communication are under digital scrutiny and require knowledge, proficiencies and practical skills from the professionals. The curriculums for the courses of Social Communication and Journalism in Ecuador do not consider these new technologies as a transversal axis in the training of new professionals. This contribution shows the academic support to the future social communicators that are formed at the Bolivar State University and its relationship with the requirements of digital communication, as well as the daily problems faced by professionals in the field of work, as they deal with new concepts, languages and practices.