Maestría en Periodismo Digital

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7851

Browse

Filters

20191

Settings

Author: search.filters.author.Alarcón Lema, José Miguel

Search Results

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Análisis de la red social Twitter de la Gobernación de Chimborazo y su incidencia en los medios de Comunicación de Riobamba
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2019-02) Alarcón Lema, José Miguel; Soto Dávila, Omar Fabricio
    The study is based on the relation of Twitter, as a web 2.0 microblogging platform, has positioned itself in recent years as a tool for journalistic use, although having greater importance in national settings. In the case of Ecuador, in cities such as Quito and Guayaquil. In smaller cities, such as Riobamba, Facebook remains the first option. From the first presidential period of Rafael Correa, with the purpose of incorporating more citizen participation strategies, the National Secretariat of Communication (Secom), which regulates the contents of the National Government institutions, defined social networks as permanent channels for the information dissemination. Based on this, this research project was designed to analyze the contents published by the Government of Chimborazo in its Twitter account and how these influence the information agendas of Riobamba's journalists and media. For the purpose, three data collection tools were used: a survey, a matrix for content analysis and two interview formats. In the conclusions it is determined that more than 70% of the contents posted by the Governorate of Chimborazo on Twitter are not prepared by themselves, when it is generating a rejection among Riobamba journalists, so that, at the end of the recommendations, promotes the development of a digital communication strategy.