Diseño gráfico publicitario

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Subject: search.filters.subject.DISEÑO GRÁFICO

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    Importancia del diseño gráfico publicitario en el posicionamiento de las PYMES de Tungurahua
    (2023) Sánchez Zapata, Jhonny Edison; Jordán Yanchatuña, Diego Ismael
    Con la llegada del COVI-19 y la crisis económica derivada de esta, las PYMES se vieron en la obligación de tomar medidas al respecto con el fin de salvaguardar su sostenibilidad. Una de esas medidas fue el buscar la venta y promoción de sus productos mediante canales digitales, lo que desarrollo un crecimiento rápido de la tecnología en el mundo. Sin embargo, no todas las empresas pudieron o utilizaron este tipo de estrategias, especialmente las empresas de países en vías de desarrollo como el Ecuador. Por lo que el presente trabajo tiene como objetivo el determinar la importancia del diseño gráfico en el posicionamiento de las PYMES ubicadas en la provincia de Tungurahua-Ecuador. Mediante el uso de una metodología inductiva y deductiva, a más de un enfoque mixto o mejor dicho cualitativo y cuantitativo, para la recolección de información se utilizó el método bibliográfico y de campo en donde se aplicó una ficha de observación y la entrevista a los gerentes de las 6 empresas textiles que conformaron la muestra de estudio, además se tomó al azar a 6 empleados de las empresas con el fin de aplicarles una encuesta. Los principales resultados obtenidos fueron que gran parte de las empresas estudiadas no le dan una importancia significativa al uso del diseño gráfico ya que lo consideran nada rentable sin embargo las empresas que si han usado continuamente este tipo de estrategias presentaron índices de reconocimiento de la marca superiores a la competencia. Se concluyó que el diseño gráfico publicitario es una de las principales herramientas que las marcas pueden utilizar para comunicarse y captar la atención de clientes o consumidores potenciales
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    La realidad aumentada como herramienta de difusión de leyendas ambateñas para niños de 8 a 9 años
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-04-08) Santos Agualongo, Diego Javier; Suárez Naranjo, Carlos Sebastián
    This research work joins the trend of generating graphic products oriented to the staging through the use of technologies such as augmented reality whose presence has been growing steadily in the last decade in several Latin American countries, where its characteristics such as the level of interaction and visual impact represent great potential as a communication tool. For this purpose, the type of content to be reproduced through this medium was also selected, which were traditional legends of the city of Ambato whose literary content is transformed into a visual form according to the target audience in this case students of basic education in a range of 8 to 9 years. Regarding the methodology of the project, the inductive method was used for the segregation of the information obtained from professionals such as teachers and child or educational psychologists who provided information about the graphic style of the proposal suitable for the public and also about the educational practices used in the classrooms. Finally, through the results obtained from the application of the functional prototype, the feasibility of the application of a business model based on the provision of services of this type of technology together with design is studied.
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    Diseño gráfico y su aporte al reconocimiento de los lugares turísticos de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-02-09) Chang Villacís, Nicole Alejandra; Ruiz Pérez, Christian Gabriel
    The objective of this research project is to develop a touristic guide of the historic and emblematic places of Ambato. This research will help to improve the local economy and increase the tourism and tourist flow, Furthermore, it will leverage established diplomatic relations between Ambato and other cities. This project made use of qualitative and quantitative research methods, using tools such as surveys, to form a proposal editorial material according to people´s needs. The feasibility analysis obtained a positive NPV of $3019.36 and a cost/benefit of an additional $0.26 on every dollar invested. These values verify the feasibility of the proposal. The elaboration of a touristic guide of Ambato is viable and would contribute to the development of the local economy and the country.
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    El Packaging en la consolidación de identidad cultural de las bebidas ancestrales de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-09) Paredes Parra, Gabriela Anabel; Jordán Yanchatuña, Diego Ismael
    The ancestral knowledge is a theme that has been fading through the ages, the ancestral drinks of the city of Ambato, is those that have suffered this problem. Therefore, the following research has been proposed to help in the consolidation of the cultural identity of the ancestral drinks. Through the development of a packaging design suitable for this type of drinks is to solve this problem. In the research, a methodology was developed with a mixed approach that links quantitative and qualitative data so that, with the help of the population being studied and that is a beneficiary and of the expert professionals in their area, the characteristics and properties of a packaging that consolidates the cultural identity of the 10 ancestral drinks analyzed and detailed as their ingredients, preparation and data relevant to the culture and then used as inspiration elements for the proposed prototype since it is based on the Panzaleo culture that one of the roots of the city of Ambato; rescuing their pitchers and clay pots with characteristics and unique shapes that many people of the current generations are unaware of.
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    El diseño gráfico como aporte en la prevención del estrés académico en adolescentes de bachillerato, en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-12) Telenchana Telenchana, María Cristina; Jordan Yanchatuña, Diego Ismael
    The adolescence is a difficult time for a person, because it has different psychological, social and biological changes, if there is not information and help it can be stressful and affect personal comfort, generating problems and changes in the normal environment of the young. The high school is an important factor for the appearance of stress, there are different demands in the classrooms. The problem of academic stress in young people is investigated by psychology, it gives solutions that help to improve the negative effects, however it is necessary to create prevention alternatives for the problem, implement visual strategies that help to improve the development of the school community. This research helps the academic sector with the contribution of: psychology and graphic design in its different areas, with the main objective of creating visual strategies that improve the emotional health of high school students and help school development and society The use of a quali-quantitative research approach in research and also a documentary approach, it was necessary to obtain information of first and second order that help to have a better vision about the problem, surveys were applied directly to the students and interviews were for the psychologists of the "Guayaquil" high school in Ambato, and experts in graphic design, who contributed effectively to the enrichment and veracity of the research. The information confirmed the existence of academic stress in the high school and gave new ideas and concepts about the use of graphic design in a social problem.
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    El diseño gráfico y su aporte en el aprendizaje de instrumentos andinos de viento en niños de 7 a 10 años en el cantón Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-06) Llerena Morales, Carlos Andrés; Fabara Sánchez, Fernando Rodrigo
    The investigation is product of the need to improve and facilitate the learning of Andean wind instruments and more specifically the zampoña by creating a graphical interface for a mobile application which is aimed at children between 7 and 10 years of age, For which the survey was applied as a means of collecting information and this was applied in three institutions of musical learning, in this way, it was possible to establish several conclusions and recommendations that result in a proposal to solve the problem detected, This work is considered significant because a mobile application can be a support tool at the moment of learning an Andean instrument and in this case the zampoña, allowing to facilitate their learning and motivating them to conserve the native culture of the province of Tungurahua and the country. The research aims to generate and establish a simple and fun way to learn how to intonate the zampoña through the use of a mobile application that allows teachers in this academic area to facilitate and support a medium that is currently within reach Of all. In order to conclude this work, we analyzed contents related to graphic design and musical learning methods, which act in a condition of variables, and which are based on sufficient and extensive technical and scientific information, this information was consulted in research texts and in several previous works very valuable by its content. For the accomplishment of this work a methodology has been used that is based on the field study, which directly observes and analyzes the object of investigation, and in turn is also used a descriptive methodology, which works on realities of fact And its fundamental characteristic is to present a correct interpretation of the results. In this way it was possible to verify and arrive at possible solutions that facilitate a better learning of the zampoña.
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    Guía práctica de impresión en la confección de etiquetas a partir de material reciclado en la empresa Dextex, Pelileo - Ecuador
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-05) Segovia Garavi, Luis Alfonso; Páez Ortíz, Mauricio Ismael
    This project aims to show the graphic design, through sustainable design, and how it can generate a product with value propositions. Specifically linked to the textile area, which as one of the most important production matrices in the center of the country, generates a big amount of pollution, chemical and waste of materials. Through the reuse of textile remnants, such as canvas, jeans, cardboard, leather, adhesives, etc., the project is intended to be implemented in two areas: the first, in the conjugation of graphic design, the different design and printing trends, and that they achieve convergence in a product that can be applied in the textile and clothing industry. In addition to the competitive advantage that is intended to be achieved, costs are reduced, being 10% cheaper than a new product with safe materials. The second axis is based on the application of graphic design, through sustainability to design a product that does not affect the environment, allowing the company to apply it, reduce local taxes for the care of the environment.
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    Publicidad comercial y su influencia en la equidad de género en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-05) Pazmiño Ortiz, Ana Elizabeth; Tibán Perdomo, Galo Alvaro
    In Ecuador, commercial communication finds several ways to transmit the message to a person or group, which, given the case, can lead to an error or affect its behavior, causing problems in the transmission of the message. Being the most used form in deceptive advertising, which manages to persuade the client (receiver in commercial communication) until he acquires the product or service through the purchase; persuasion that is achieved by omitting information that is important to the client at the time of the decision, although it should be noted that they do not take their time to corroborate the information due to pressure exerted by a representative of the institution, and end up acquiring a service or Incomplete product. Companies use advertising through different means of communication. In the province of Tungurahua communication is not only the exposure of ideas by the seller to the potential client, because, in that case, we would be talking about pure information and of course, that is not the reason for commercial communication. Its purpose is to successfully complete a sale, which, inevitably, requires an exchange of ideas to meet the needs of potential customers and to respond to their objections if they have them and, above all, to know that the potential customer Not only has he heard the message, he has captured it perfectly. There is no exact information on how advertising affects men and women in the city of Ambato. The present research project aims to demonstrate how much commercial advertising has influence on gender equity in men and women, taking into consideration how the image of each one is handled when promoting a product or service, for which purpose it is proposed to carry out Relevant research on the use of commercial advertising, factors that determine or interfere with the application of fair advertising among genders. The research project seeks to identify the real problem that currently generates dissatisfaction in the men and women of the city, also with this work is to persuade or modify how advertising is currently handled and try to present something real, to leave aside the stereotype of life that is presented repetitively.
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    El packaging forma - función, en la conservación de la mora de los productores del Cantón Tisaleo.
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-04) Tedes Arellano, Evelyn Andrea; Páez Ortíz, Mauricio Ismael
    Tungurahua is the only Province of the Ecuadorian territory that owns Mora de Castilla organic crops, being Tisaleo the canton that has an ample production of this fruit, generating at the same time a high demand of packaging for its transfer, conservation and commercialization. The problem that this research intends to address has to do with the lack of knowledge of the packaging that can be used for the harvest, transportation and commercialization of the delay, the lack of this knowledge has produced a deficient process management starting with the use of inadequate packaging that does not maintain the physical properties of the fruit in the course of the distribution and marketing chain. The research focuses on investigating the harvest, transfer and marketing of the Mora de Castilla produced in the canton Tisaleo and the packaging currently used for the different processes of harvesting, transportation and packaging for marketing to establish and design a package that ensures the quality of the product and attract the attention of the consumer. The study of these processes will help to identify possible materials and supplies to develop a packaging that meets the quality standards necessary for the conservation of the product and that at the same time allow the differentiation of the product in the market, finally seeks to increase the commercial value of the producers of the canton Tisaleo. That is why it is essential to determine a package for the Mora de Castilla produced in the canton Tisaleo using for its construction graphic design tools, technical and ergonomic standards to ensure proper distribution of the product from its harvest to its final delivery.
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    Las redes sociales como plataforma para el grooming en los jóvenes de 12 a 17 años de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-03) Constante Portero, Daniel Dario; Santillán Meneses, Véronica Elizabeth
    Technology in each historical moment has had the function of creating new ways of thinking, acting, communicating and interacting, this is essential for young people, since they allow individual expression, something relevant to the stage where they are in search of their own identity . This relationship between technology and people is due to curiosity or to somehow keep in touch with relatives or friends who are far away, but the vast majority end up becoming addicted and the most likely are children and young people as they Are within reach of technology for the simple fact of investigating and being fashionable. But this has made indecent people (Pedophiles) seek an economic benefit by linking directly to the socalled grooming. In recent years, the misuse of social networks in communication has been increasing on a large scale, allowing the interaction and exchange of personal information between society, but the most affected are children and young people, as they are likely to receive A threat of rape or death within a social network, leaving mental and emotional scars, is where the present study will implement communication strategies, focused on an advertising campaign that will be handled within a central axis that contributes directly to the company Ambateña , Starting from an altruistic, informative and preventive approach directed directly to the adolescents of 12 to 17 years of the educational institutions as main actors, being directly affected by this type of harassment called "Grooming".