Diseño gráfico publicitario
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7523
Browse
17 results
Search Results
Item Importancia del diseño gráfico publicitario en el posicionamiento de las PYMES de Tungurahua(2023) Sánchez Zapata, Jhonny Edison; Jordán Yanchatuña, Diego IsmaelCon la llegada del COVI-19 y la crisis económica derivada de esta, las PYMES se vieron en la obligación de tomar medidas al respecto con el fin de salvaguardar su sostenibilidad. Una de esas medidas fue el buscar la venta y promoción de sus productos mediante canales digitales, lo que desarrollo un crecimiento rápido de la tecnología en el mundo. Sin embargo, no todas las empresas pudieron o utilizaron este tipo de estrategias, especialmente las empresas de países en vías de desarrollo como el Ecuador. Por lo que el presente trabajo tiene como objetivo el determinar la importancia del diseño gráfico en el posicionamiento de las PYMES ubicadas en la provincia de Tungurahua-Ecuador. Mediante el uso de una metodología inductiva y deductiva, a más de un enfoque mixto o mejor dicho cualitativo y cuantitativo, para la recolección de información se utilizó el método bibliográfico y de campo en donde se aplicó una ficha de observación y la entrevista a los gerentes de las 6 empresas textiles que conformaron la muestra de estudio, además se tomó al azar a 6 empleados de las empresas con el fin de aplicarles una encuesta. Los principales resultados obtenidos fueron que gran parte de las empresas estudiadas no le dan una importancia significativa al uso del diseño gráfico ya que lo consideran nada rentable sin embargo las empresas que si han usado continuamente este tipo de estrategias presentaron índices de reconocimiento de la marca superiores a la competencia. Se concluyó que el diseño gráfico publicitario es una de las principales herramientas que las marcas pueden utilizar para comunicarse y captar la atención de clientes o consumidores potencialesItem La publicidad como mecanismo en la difusión de la gastronomía tradicional tungurahuense en la ciudad de Ambato(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2020) Vaca Tobón, Daniel Alejandro; Ruíz Pérez, Christian GabrielThe consequent research project has as objective and purpose to know about the problem of foreign influence in the identity of the traditional cuisine of Ambato, through its most notable channels such as: globalization and terms related to it, to know about the situation at its broadest levels such as the Latin American international situation, in our country, until it focuses on the town of Tungurahua and consequently, it is possible to determine the contribution of advertising through the investigation of advertising strategies in the dissemination of traditional cuisine in Ambato, through the use of a methodology of bibliographic and field research to collect priority data on the population through surveys in the locality and interviews with professionals of the subject who have experience in traditional gastronomy and advertising, with which an interpretation can then be made of his behavior in order to develop relevant conclusions for future research and provide a solution as a contribution, consistent, in order to promote the consumption of local cuisine of Ambato through advertising strategies organized in a campaign aimed at society in context more current and providing attractive solutions to a more influential audience.Item El Brand Sense en el posicionamiento de marca, Ambato 2018(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-09) Barrionuevo Andi, Shirley Alejandra; Jordán Yanchatuña, Diego IsmaelThe human being in his day to day is surrounded by sensory experiences with his environment, generating emotional links with everything around him, either positively or negatively. It is there that the brand must persuade and be effective when in contact with the consumer generating unique moments obtaining positive experiences; but few are the brands that today care about connecting with people and knowing their behavior before the different stimuli they receive from outside. The research has focused on the use of emotions through the senses, the main reason will be an experiment based on sensory experience, which consists of the approach of the client to the brand through stimuli in vision, hearing and Kinesthesia which will generate results that will be taken into account the development of advertising strategies.Item Estrategias publicitarias para el fortalecimiento del desarrollo turístico del cantón Patate(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-06-05) Reyes Caicedo, Esteban Javier; Jordán Yanchatuña, Diego IsmaelThe present research project has been developed in relation to the analysis of the different advertising strategies. In the first instance, it is determined which strategies have been developed previously and have provided positive results through a qualitative-quantitative methodological scope that allows obtaining primary information and exact data that bring us closer to the reality pursued by this project in his objectives. It is based on the survey of different theories that analyze advertising and its interaction with humans, as well as including design, neuro-design and neuro-advertising techniques, which investigate the behavior, tastes, and specific characteristics of a group determined goal, to design strategies that connect with the mind of the human being and to avoid in the best way the errors in the application. Throughout the timeline, advertising has evolved, changing criteria and concepts that not only allow to sell an idea, a good, a product or a service, but rather, it is intended that the target audience can be persuaded, and that the strategies or advertisements comment on the smallest possible error.Item El storytelling como herramienta para la promoción turística de la provincia de Cotopaxi(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-02) Ramón Cruz, Darwin Daniel; Lara Saltos, Andrea CeciliaThe present project is applied and directed towards tourism in the province of Cotopaxi, in the document can show the current situation on the development of tourism in the province, by domestic and foreign tourists. In addition, it demonstrates the effectiveness of tools that serve as a contribution to the design, for the development of a strategic advertising plan, which is applied correctly, the same that are of vital importance for the positioning of tourist areas offered by the province of Cotopaxi. The development of the strategic plan in the present work has been chosen and executed in detail, according to the identification of various needs that could be obtained through previous research, one of the most important is the lack of knowledge of existing tourist sites in the province of Cotopaxi, From such manare that an audiovisual product is developed combined with the tool of storytelling and graphical pieces as support, based on each one of the raised strategies. As a result obtained through this project, allows to offer to the field of graphic design, different possibilities of application of tools such as storytelling in audiovisual variants, since this represents the combination with the audiovisual product.Item La publicidad y los hábitos alimentarios en adolescentes con problemas de obesidad en la ciudad de Ambato(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-02) Lascano López, Felipe Damián; Cabrera Yaguana, Diego RenéThis research project aims to demonstrate how much influence advertising media have on food consumption in adolescents, taking into account that dietary habits have changed with respect to the years, so it is proposed to carry out their relevant research on what factors Are those that interfere in the purchase of certain products, and then propose advertising strategies that promote the intake of healthy or more organic food, ie food that does not affect the body. The strategies that will be proposed will walk according to the current tendencies of the adolescents, without forgetting the main concepts that govern the design, and in this way to obtain coherence between the design and the health. Most of the research project will revolve around the method of explanatory studies, it tells us that it tries to find explanatory reasons for phenomena and the conditions in which they are given, besides making use of hypotheses and variables to solve said problems, this Method of study is considered among the most optimal, as it helps us generate conjectures for the solution of real problems. The research project tries to solve a real problem that currently generates many disagreements in adolescents and young people, in addition to this work is intended to regulate the lifestyle of the current youth and adolescence, takes into consideration the external and internal values that Presented in the course of the project.Item Publicidad en la inclusión socio-laboral en personas con modificaciones corporales en la ciudad de Ambato(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-01) Arias Erazo, Viviana Piedad; Tibán Perdomo, Galo ÁlvaroSocio-labor inclusion is a broad topic that opens the door to the acceptance of people, in this case of those who have bodily modifications, it is not very common to see in the work these people with characteristics of this nature Possessing tattoos, percings, exotic haircuts, advertising is a medium that helps us communicate and convey a message effectively, focused on a social campaign theme that promotes an evident mutual reality where there are still entrenched prejudices to which they will say Of a moralistic society and in a way typecast in the stereotypes that have been giving since time immemorial, is a reality that in this research, obtained bewildering data where a people with tattoos brand it as delinquent or drug addict, those judgments Of value are a result of the lack of education about the variety of people, there is a lack of knowledge about the laws Of inclusion in the labor areaItem Diseño de campaña para impulsar el manejo adecuado de los desechos sólidos, dirigido a los niños del Centro Escolar “Ecuador”.(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-01) Villarroel Gallo, Raúl Marcelo; Tibán Perdomo, Galo ÁlvaroCurrently, environmental pollution is one of the most important social problems that the world is going through, due to the impact it generates on natural resources and on the health of people. One of the most influential factors attributed to this problem is the inadequate way in which the waste generated by people after consumption is handled, and which a priori, if carried out in a correct way, could be one of the links to generate a long-term solution to the problems posed, for all the above mentioned, it is a priority to promote, from school education, appropriate practices that help to reduce in some way the impact generated by inadequate waste management in the environment. This project considers that an alternative to promote the proper management of waste is to inform the population and in this way, seek to raise their knowledge and environmental awareness from early ages, and to achieve this, proposes the design of a campaign proposal whose social objective It will be to provide information so that children can know the correct way to separate the waste they generate when they consume their food or when carrying out their daily school activities, and above all, understand that when they perform this practice, they will be participating in the process of recycling and with that to take care of the environment. The Project to be designed will try to correspond with other plans and programs that have been developed previously in the Educational Institution, seeking to promote a committed participation of all those who make up the educational community, so for the design of this project we will have the collaboration of Children, parents, teachers and authorities From the "Ecuador" School Center.Item La publicidad y su relación en la preservación de las fiestas tradicionales del Inti Raymi en la ciudad de Salcedo(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2017-12) Taco Tenorio, Blanca Fabiola; Nájera Galeas, Carlos EnriqueThe present work of research is oriented to carry out the study of the ancestral Festival of the Inti Raymi (Fiesta del Sol) that takes place in the city of San Miguel de Salcedo, in order to make known the value and meaning that is put During the festive process. At the moment, the devaluation of this type of traditions has become very evident, reason why it is necessary to propose actions that help to preserve and to rescue its importance. In order to validate and propose the adequate implementation of the objective outlined in the project, research methods based on cultural observation were applied; Photographs, video recordings, repository of the Canton Salcedo municipal library, as well as instruments such as interviews and surveys of Canton Salcedo residents, which quantified the level of knowledge, acceptance and participation of the local population yielded results for the interpretation And analysis of data, being favorable to determine the importance of the present project. Nowadays, advertising has been part of daily life, and has become a cultural and economic canvas in society, acting on the attention, perception, understanding, memory, habits and beliefs of man, capable of showing the Reality in a persuasive way. Therefore, the proposal developed is an audiovisual product oriented to the rescue and valorization of the festive tradition in the Canton Salcedo, allowing the population to have full knowledge of the meaning and cultural value, making it develop the sense of belonging, a strengthened collective memory whose Preservation and development are essential to be shown at national and international level.Item Estrategias comunicacionales en la difusión de la identidad del GAD Parroquial Santa Rosa de la ciudad de Ambato(Universidad Técnica de Ambato. Facultad de Diseño, Arquitectura y Artes. Carrera de Diseño Gráfico Publicitario, 2017-11) Flores Galarza, Diego Geovanni; Tibán Perdomo, Galo ÁlvaroCommunication strategies are the priority for the positioning of an entity, brand or service, these allow standardizing the corporate identity of a company whether public or private since it is the letter of introduction to the business world, the same has been developed since Beginning of the people and at the moment it is perfected it impelling marketing. From time immemorial; When people drew in caves and caverns with colors extracted from nature they marked their territory and allowed to be recognized of the others around them. That is why a well developed and designed graphic identifier allows a much higher degree of status. Inca, Oriental and American cultures marked its history through its graphic trends that are characteristic of them and that around the world never doubled. However; To reach position among the best global, regional or local brands is not an easy result, the communication strategies correctly applied in the different media allow to achieve the established positioning. The execution of communication strategies through broad work groups and experts in the areas of Marketing, Conventional and non-conventional advertising will allow one brand to excel in the others.