Diseño gráfico publicitario
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Item La comunicación visual y su influencia en la prevención del consumo de drogas en los estudiantes de bachillerato de la cuidad de Ambato(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-11) Reyes Córdova, Carlos Fabián; Cabrera Yaguana, Diego RenéIn Ambato the consumption of drugs in young people has increased over time, this social problem is affecting considerably in the performance of young people both in the academic part and in the physical part. Therefore, the research project is based on the implementation of communication strategies with the purpose of informing young people about the problems associated with the use of these substances through messages. Once we were able to investigate the causes and consequences, as the main cause that leads the young person to ingest this type of substances is social pressure, we live in a world where the bad is good, many of these young people choose to use drugs to be accepted in a certain group, coming from disordered families is another cause that young people seek refuge in drugs, based on these causes we can find many that as a main consequence we have addiction to this type of substance, many of these young people when they are already With this problem they choose to go to crime to obtain these substances since they do not have a stable economic status. The research has focused on information dissemination techniques for a correct positioning of messages that help prevent the student from resorting to these substances, correct handling of information, color, plans, typography will help students to be more informed about The problems that cause drug use will help them to become aware and think about whether what they are going to do is good or bad for their health. After doing the research, the development of communication strategies could be proposed, which consists of strategies to inform young people the different problems that drug use has and that they are remembered over time. Regarding the methodology part, surveys were carried out to students of the Educational Unit "Guayaquil" who are studying the baccalaureate level, these students are included from 15 years to 17 years old and the interviews made to the administrative personnel of the DESE department as well as To the teaching staff, all these data obtained by the collection techniques previously mentioned helped to formulate the proposal. The creation of the project has a great contribution to society, since it seeks to prevent many young people from heading for the use of drugs through communication strategies that are useful when transmitting messages to the public.Item Plan estratégico de comunicación para posicionar la marca del diario “La hora” de la ciudad de Ambato.(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-01) Chicaiza Guanín, Carlos Andrés; Nájera Galeas, Carlos EnriqueThe development of this project consists of integrating suitable tools to position the brand of the newspaper "La Hora" in Ambato city allowing it to improve its image and meet the needs of its target audience. This will be developed through specific strategies, tactics and actions, which will allow the company to show each of its qualities and characteristics, as well as offering a quality product and service within the market, differentiating and positioning itself in the consumer's mind Actually, the company does not manage any planning activities to improve its position in the city, just as the communication it carries, whether internal or external, is not the most appropriate, hence the starting point for the development of this project Of entrepreneurship, since having detected the shortcomings in terms of the transmission of its contents, an attempt may be made to make a viable solution. The need to have a successful strategic communication plan is essential in the development of any institution, which, when implemented and implemented, will contribute to the "La Hora" newspaper, in improving its labor supply, as a source of reliable information, and as a medium highlighted by its veracity and integral image. The adequate management of the internal communication, will allow to generate a friendly atmosphere between managers and collaborators, based on the need to adapt to the changing environment to which the organization is exposed; From this perspective the communication favors the introduction, diffusion and acceptance of its philosophy and management methods that contribute to organizational progress, improving the quality of working life, product and service offered by the entity. In the other hand, it is necessary to refer to external communication, as an important point for the proper functioning of the organization and, through the diffusion of its image to society, will intensify the feeling of relevance and identification of interest groups with the Company, improving their working relationship. The strategies that will be developed will be developed according to the research and methodology applied to the collection of information and results, as a starting point to determine the needs that require improvements, and impede the business advance, exposing the benefits it provides to its public, allowing it to stand out from the competition.Item Sistema comunicacional de la empresa Connectambato para incrementar la demanda del producto en la ciudad de Ambato.(Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2016-11) Villafuerte Caicedo, Diego Andrés; Brito Gonzáles, Santiago FernandoThe Connectambato Company wanted to generate a greater demand on the products they offer. Also they wanted to improve their SEO and strengthen the trademark, for which a communication system was performed and each graphic piece is exposed in a style manual. To support the manual styles which mainly consists of creating an animated video imago type it was created an animated video that supports its current product that is an ordering system for restaurants. In addition, it was created an updated web site with all the information of the Connectambato Company. This web site shows all the products and services that this important company offers. Here you can also see its portfolio of works done and some of the graphic pieces together with the video ordering system. The manager of the company Connectambato knew to express that he wanted as a new logo a mute or something that he would say would be global but full of movement, always retaining the blue color he likes so much and that according to him, is what gives them luck to close deals And be able to grow as they have done so far. The visual design or design in visual communication is a professional discipline that studies information systems, in order to convert the data into visual forms, taking into account the perceptual processes. It consists of the creation of functional images for purely communicational purposes, for this is made use of new technologies for a more structured development. In general terms, it is very verifiable that information based on only images is very small. Most of the communication has a preponderance of images, but they are accompanied by text, sounds and solutions that define and define their meaning.Item Uso de medios publicitarios en el posicionamiento de la marca Mapplás Ferretería de la ciudad de Ambato(Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2016) Hidalgo Alomaliza, Jenny Abigail; Páez Ortiz, Mauricio IsmaelThe present work of investigation, it is focused in an advertising campaign in the redesign of a brand to achieve the positioning in the market to obtain positive results with the implementation of advertising means. His destination will be in convincing the consumers in the recognition, it is given to know the current situation of the company to analyze the life cycle by which there are unrolled the services and products that it offers with a differential value, to stimulate to the purchase before the competition to increase the sales and to announce to the company in the environment of Ambato's city. By means of the method of investigation it was observed by means of the surveys and interviews applied so much to the public I hospitalize like externally failings in the corporate identity, ignorance of the brand, the relation of the labor equipment, for this one recommends to propose opportunities in strategies to the current client according to his preferences and needs that are ruled in the proposed aims. For this problem that one presents in the investigation, one proposes a redesign in the brand followed by an advertising campaign that will announce the consumer a new offer followed by three stages of advertising that will allow to establish to future a recognition on the market in order that these are feasible and manage to catch the benefits and services that Mapplás Ferretería offers the company, with advertising means followed by a chronogram of time that was removing each of the stages established in his application and update of contents. It is necessary to follow the strategies raised to generate to the employees motivation in his labor and to allow that the company should be productive and they sit part of the institution.Item Estrategias publicitarias y su influencia en el crecimiento comercial de los turbocompresores Azumi en la ciudad de Ambato(Universidad Técnica de Ambato, 2016) Puente Aranda, Héctor Alejandro; Galarza, HipatiaThe present project aim is to find the impact that have the advertising strategies and their influence on the commercial growth of Azumi’s turbochargers in Ambato city, so it will be discussed in the first instance, the level of knowledge that has each company’s workers about the process of advertising strategies and the aspects that affects the commercial development of the company, moreover segmenting the market, determining what their likes and preferences in order to establish an effective advertising strategy and thus improve business growth. The importance of this present project is to be a means of research which can help in studies in academic and business area, but also to serve as support for future researches of who requires taking it as a reference. This research will be taking as an instrument of supporting for the company, which will help when making decisions about how manage advertising strategies that in future will be performed; the research intended to resolve the problem of the company which with the passing of time, has been complicated without any kind of solution. Advertising strategies that the company has implemented has not reached the expected business growth, due to several failures as the means used to become known or to offer their services, in the current and immersed technology’s world is important to stay up to date, it is necessary to arise economic solutions according to new forms of advertising through the internet. For this reason, we must use tools of designing and advertising that help to improve the commercial growth of Azumi turbochargers and at the same time help to become more competitive through a new management in terms of advertising strategies.