Diseño gráfico publicitario
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7523
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Item Diseño de aplicación móvil para la difusión de actividades y eventos académicos de la Universidad Técnica de Ambato(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-04-28) Poaquiza Paucar, Edison Omar; Álvarez Lizano, Iván PatricioThe present research aims to present the design of a mobile application which disseminates academic activities and events of the Technical University of Ambato, and thus benefits students and the institution through notifications of tasks or events. The present project was carried out through qualitative and quantitative methodology, which was conducted interviews and surveys to define parameters for the design of the app, since it is a new and easy to navigate medium, it was also evidenced that the user is difficult to time to search for information on the university's digital platforms. At the end of the surveys, it was confirmed that the project is viable, to help different platforms to disseminate information about the institution.Item El diseño gráfico y el sedentarismo en adolescentes de educación básica, a través de juegos tradicionales(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-09) Miño López, Solange Melissa; Cabrera Yaguana, Diego RenéThe present report proposes graphic design as a powerful and innovative tool to work against the social problem of sedentary lifestyle through the reuse of traditional games as a form of physical exercise, focused on young adolescents aged 12 to 15 in the city of Ambato; that thanks to a recognition of their lifestyle, collection of bibliographic information and criteria exposed by different professionals of health, communication and publicity; it has been possible to determine, its status as a target vulnerable to the cultural changes that the unstoppable technological advance is bringing; that are evidenced in the rates of obesity, cardiovascular problems and other non-communicable diseases each time at an earlier age and that will have permanent consequences is their physical and mental health.Item Branding digital como estrategia competitiva para generar reconocimiento de marcas nacionales.(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-05) Valdospin Bonilla, Anderson Josué; Fabara Sánchez, Fernando RodrigoThe present investigation is applied and directed towards the province of Tungurahua, in the document the current situation on the development of the national marks can be evidenced. It also demonstrates the effectiveness of the digital branding strategy that serves as a contribution to design, for the development of a strategic advertising plan, which is applied correctly, which are of vital importance for the recognition of national brands. The development of research in this work has been chosen and executed meticulously, according to the identification of various needs that could be obtained through previous research, one of the most important is the ignorance of national brands by users. The result obtained through this project, allows to provide to the field of graphic design, different possibilities of application of tools such as digital branding in digital communication channels, as this represents the use of new digital tools and which are currently in full swing. Through the implementation of tools in digital media, Ecuadorian companies can cover more field at a national level and not only delimit small sectors of a specific city. Similarly, it was possible to define certain communication needs, related to the management of social networks by certain national brands, such as the deficit in updating the information of these platforms, so it is necessary to train those in charge of the communication area and advertising.Item La percepción hacia el diseñador gráfico y su función como profesional en el mercado laboral de la ciudad de Ambato(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-03) Mantilla Andrade, Lissette Estefanía; Santillan Meneses, Veronica ElizabethGraphic design appears as a solution to a communicational need, was implemented and inserted in society due to the high demand for business to find an effective way to communicate and persuade the clientele. Overpopulation and technological advances generated new labor demands; the lack of information about the role as a professional graphic designer generated a perspective view on entrepreneurship that was declining due to the ease and scope in the use of programs where it was no longer necessary to be an expert in visual communication but a tool that generated graphic elements. The following research has the perspective as an entrepreneur and as an professional graphic designer. It should be noted that the reality of the designer at the social level has become a problem that has to be solved, because more and more professionals are unemployed, unmotivated or exposed to devaluations by the productive sector (companies). This is where the present study aims to raise the degree of professional credibility of the graphic designer by cultivating a society with a new perspective to the field where the designer develops, providing new opportunities for business growth through creative strategies adapted to different visual communication problems.Item Implementación de la gestión de marca en la empresa Textiles Jhonatex para reforzar el reconocimiento en la ciudad de Ambato(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-03) Altamirano Arcos, Jhónatan Vicente; Jordán Yanchatuña, Diego IsmaelThe development of the present integrating project is executed from the perspective of Advertising Graphic Design, with the study of a relevant topic in the world business world such as Brand Management, through the study of the importance of its implementation in Jhonatex, it is about demonstrating the positive aspects of the execution of this key tool for positioning, based on the market study and having clear objectives to achieve. The main objective of the project is to position Jhonatex as a leading company of knitted textiles through brand management, for which a study of the current positioning of Jhonatex is carried out, the competition is analyzed from the perspective of the brand, it is also found solutions to the negative aspects of communication based on the application of Brand Management. The investigation is executed through a process constituted in methods and techniques such as: observation, analysis, synthesis and the theoretical foundation; It also supports tools such as surveys and interviews that generate relevant data that identify the need for project development. In the execution of the current project has been put into practice the knowledge acquired in the nine semesters of the Advertising Graphic career together with several professionals who work in Jhonatex, it is important to highlight the importance and guidance of the tutor of said project.Item Plan estratégico de comunicación para posicionar la marca del diario “La hora” de la ciudad de Ambato.(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-01) Chicaiza Guanín, Carlos Andrés; Nájera Galeas, Carlos EnriqueThe development of this project consists of integrating suitable tools to position the brand of the newspaper "La Hora" in Ambato city allowing it to improve its image and meet the needs of its target audience. This will be developed through specific strategies, tactics and actions, which will allow the company to show each of its qualities and characteristics, as well as offering a quality product and service within the market, differentiating and positioning itself in the consumer's mind Actually, the company does not manage any planning activities to improve its position in the city, just as the communication it carries, whether internal or external, is not the most appropriate, hence the starting point for the development of this project Of entrepreneurship, since having detected the shortcomings in terms of the transmission of its contents, an attempt may be made to make a viable solution. The need to have a successful strategic communication plan is essential in the development of any institution, which, when implemented and implemented, will contribute to the "La Hora" newspaper, in improving its labor supply, as a source of reliable information, and as a medium highlighted by its veracity and integral image. The adequate management of the internal communication, will allow to generate a friendly atmosphere between managers and collaborators, based on the need to adapt to the changing environment to which the organization is exposed; From this perspective the communication favors the introduction, diffusion and acceptance of its philosophy and management methods that contribute to organizational progress, improving the quality of working life, product and service offered by the entity. In the other hand, it is necessary to refer to external communication, as an important point for the proper functioning of the organization and, through the diffusion of its image to society, will intensify the feeling of relevance and identification of interest groups with the Company, improving their working relationship. The strategies that will be developed will be developed according to the research and methodology applied to the collection of information and results, as a starting point to determine the needs that require improvements, and impede the business advance, exposing the benefits it provides to its public, allowing it to stand out from the competition.Item Diseño de un catálogo digital interactivo como herramienta de exhibición de galerías para el museo “Héctor Vásquez Salazar” de la Unidad Educativa Bolívar ubicado en la ciudad de Ambato(Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2016-09) Rodríguez Pérez, Ricardo Daniel; Proaño Jarrín, Pablo AntonioThis research project aims to identify interactive systems and digital media, currently used by museums such as visualization tool galleries, and determine the advantages and skills it provides. Museums around the world have a different scheme to that commonly used to looking, technological innovation has transformed the scenes of these places, and you have another nuance, this is characterized as dynamic and more attractive. Through this analysis it was possible to show that the museum of the city of Ambato, entirely lacks these mechanisms in their showrooms, here you can only observe shelves at rest. The lack of financial resources and lack of managers, shortened the possibilities to undertake projects in the tourism sector of the city in effect the image projected by the institution are increasingly in decline.