Diseño gráfico publicitario

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7523

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Start date: 2020Subject: search.filters.subject.Redes sociales

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Now showing 1 - 7 of 7
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    Campaña publicitaria para el desarrollo del turismo cultural en el cantón Salcedo a través de medios digitales
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-10-12) Tigsi Cevallos, Edisson Gustavo; Cabrera Yaguana, Diego Rene
    This research work is a proposal towards promotion through digital media where brands have always sought to captivate by means of different channels, which in some way are used as a means of communication at this time 2.0. This requirement of the web where the message is back and forth has led to the opening of a field that must be built from graphic design with all its elements and values adjusted to this new awakening of aesthetics and functionality where creative processes are faster And constant, with this precedent, the advertising campaign for the promotion and development of cultural tourism in Cantón Salcedo through digital media is an invitation to that transition from analog to digital in graphic design where dynamic supports are established and gives specific tasks where diagramming, photography and creativity intervene at the time of elaborating elements such as the campaign publication matrix towards capturing the specific audiences as a result of this research the proposal makes clear the intervention of the graphic professional who is in charge of planning and designing the strategy of communication that this campaign uses in digital media, in the first place or there is research that shows the need to apply design parameters when conceiving the global and specifically graphic proposal.
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    Estrategias publicitarias digitales, como herramienta para el posicionamiento de microemprendimientos del sector gastronómico durante la pandemia en el cantón Latacunga
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-10-01) Herrera Molina, Santiago Francisco; Jordán Yanchatuña, Diego Ismael
    The past year 2020 was a year full of conflicting events for society due to the pandemic that took place in the year mentioned, the gastronomic sector of the city of Latacunga has been one of the most affected sectors as a result of economic paralysis, the result of a confinement to counteract the spread of the pandemic. Many of the people were forced to undertake in an emergent way to sustain the basic economy of their daily lives, most of them have opted for microenterprises based on gastronomy, either by the ease of production, or in many cases to market traditional or family recipes, when analyzing these microenterprises has been visible the lack of digital advertising tools to position their different microenterprises, since most have used social networks as a means of advertising dissemination. This integrative project aims to develop digital advertising strategies as a tool for the positioning of microenterprises in the gastronomic sector during the pandemic in the city of Latacunga. Seeking to make a digital strategic proposal to establish a business model and achieve a positioning in the aforementioned situation.
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    Estrategias de comercio electrónico para la reactivación comercial del sector gastronómico del cantón Rumiñahui
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-10-01) Guachamin Onofa, Santiago David; Maldonado Cherrez, Carolina Elizabeth
    Since the beginning of the internet, the way of communication and interaction between people progressively adapted to the different media that were being used more and more frequently. This research will present the development of e-commerce strategies that culminated in the development of a mobile application that will serve as a means of communication and online sales for small gastronomic establishments in the Rumiñahui canton. For this, the qualitative and quantitative methodologies together with the use of Design Sprint helped us to obtain the situational information and technical theories for a correct design of the final proposal.
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    Plan estratégico de comunicación como reactivador del turismo dirigido al Parque Provincial de la Familia en el Cantón de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-10-01) Quinatoa Badillo, Adrián de Jesús; Nájera Galeas, Carlos Enrique
    This Integrating Project has been developed under the collection and analysis of the contents referred to in the use and construction of a strategic communication plan "pec", which can serve as a reactivating entity for tourism. Said pec was selected under the tutelage proposed by Aljure in content planning and formal structure divided by phases. Market analysis, audience segmentation and the creation of campaign concepts have been designed as a tool that guides the target audience "young people from 16 to 21 years old" to take an interest in the park's own attractions. Regarding the methodology, the implementation of the method proposed by Archer was chosen, in post of the aesthetics and functionality of the prototype. In addition, a qualitative-quantitative approach which functions as a segregator of the information collected from the public and professionals in the study area. Finally, focus on building the prototype that suits the needs of the park.
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    Estrategias publicitarias para la optimización del reciclaje y los desechos en las aulas de la FDA
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-09-29) Mejía Moya, Jaime Giovanni; Ruiz Pérez, Christian Gabriel
    The ignorance on the part of the students of the Faculty of Design and Architecture of the Technical University of Ambato about the materials and raw materials that are used in the different class workshops at the Faculty of Design and Architecture, the optimization of waste and the recycling. The lack of information on how to correctly classify waste, how to reduce waste generated in everyday academic activities and how to give materials that are no longer used, a new useful life. For this, tools were used with which the necessary information could be obtained, surveys were conducted with the students of the Faculty of Design and Architecture. And interviews with professionals with knowledge according to the problem, with the use and application of these tools, the deductive method was applied, explorative, descriptive research and finding qualitative and quantitative results for the development of the project. The need found in this problem is of great importance to achieve an adequate study environment in the Faculty of Design and Architecture, through a strategic advertising plan aimed at students aged 17 to 27, which manages to persuade and generate a change of attitude towards the importance of optimizing materials and recycling.
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    Estrategias publicitarias para potenciar el turismo del cantón Palora
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2020-09) Patiño Carvajal, Andrea Fernanda; Pilamunga Poveda, Marcelo Efraín
    The study "Communication system to boost tourism in the Palora Canton" diagnosed the impact that public dissemination of the tourist attractions of the Palora canton has had until now to reorient advertising strategies, using the Analytical-Synthetic Method, to characterize the variables and the Deductive Method, to abstract significant information from tourist surveys and interviews with state officials and advertising professionals, having as a background the defective aspects of the Communication System where there are few means of dissemination, lack of information in situ, signage, routes in poor condition, poor tourism infrastructure, prevalence of private dissemination (46.59 percent), propaganda of low social impact, the tourist potential of Palora (56.53 percent) is not perceived, 70.17 percent of the population of tourists are unaware of the existence of a page WEB of the Tourism Directorate of the Palora canton for l low promotion (28.98 percent) and inadequate information (36.70%) or outdated (16.76 percent).
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    Publicidad social y el phubbing en la ciudad de Ambato en jóvenes de entre 18 a 29 años de edad
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2020-09) Montero Zaruma, Jessica Ibeth; Cabrera Yaguna, Diego René
    Social advertising meets the fundamental objective of providing information on social issues or problems in which people are involved, for this reason it has been considered the fact of providing information on one of the habitual practices of young people today that is the constant use of cell phones, it should be noted that not only young people are affected by this digital phenomenon known as Phubbing, this is usually practiced by most people, but based on some studies, people who use their smartphone the most in periods of Recurring time are young people. Phubbing, not being a common term, is not usually considered as a serious problem in our society, but the affectation it causes in people is more and more evident, consequently, this approach is intended to capture this approach with photographs of everyday life, accompanied of thoughtful phrases, carrying out a social campaign that helps young people to become aware of this problem.