Diseño gráfico publicitario

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    Diseño multimedia como recurso de enseñanza de los vocablos kichwas del pueblo Saraguro
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-02-09) Zhunaula Medina, Ana Lucía; Jordán Yanchatuña, Diego Ismael
    Kichwa is considered as the second language of intercultural relationship, according to the Constitution of Ecuador. The language is used by indigenous people and nationalities. It has been transmitted from generation to generation in places where people maintain their customs and traditions; Today it has been clear that there are few Kichwa-speaking people left, belonging to Kichwa people and nationalities, and the majority of them are aging. The purpose of this Integrating Project is to develop a multimedia resource to strengthen the teaching of the Kichwa language in the Bilingual Intercultural Schools of Saraguro. So that it will contribute in the development of the contents stipulated according to the curriculum. The resources that have been used for teaching have been traditional and monotonous, and there is little didactic material developed specifically for teaching Kichwa; Therefore, this multimedia resource constitutes a very essential ally, which helps teachers to achieve interactive and dynamic teaching, allowing the student to be interested in the acquisition of knowledge. The multimedia resource has been prepared analizing the teaching methodologies and techniques presented by professionals in the area, and designed based on the elements and principles of graphics designing to obtain a product that contributes to teaching.