Diseño gráfico publicitario

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Author: search.filters.author.Ulloa Ocaña, Félix DanielSubject: search.filters.subject.PYMES

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    Estudio de las competencias laborales del diseñador gráfico publicitario en la generación de valor comercial de las PYMES
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-05) Ulloa Ocaña, Félix Daniel; Ruiz Pérez, Christian Gabriel
    Currently in the city of Ambato, the graphic designer faces a wide variety of job skills, which must be developed effectively by the design professional. All this so that the public or mainly the companies are informed about: the importance of communication through a designer and finally a commercial business value can be created. The present work of investigation arises from the search of the labor competitions, with which a graphic designer counts when developing the projects within a company; applying all their skills so that in this way all the projects have validity and communicate effectively. Because the study carried out does not require the design of a final prototype, it is contributed to the research through the development of a proposal that includes an animated audiovisual production. The final product of the research is developed under technical and theoretical concepts of design, these necessary to elaborate the animated audiovisual production. The graphic audiovisual material will be posted on the internet for its reproduction on social networks most used by users, taking into consideration that we are in a globalized world. In addition, in the XXI century, the best use of ICT for short and long distance communication with the beneficiaries of this study is obtained. The importance of this research is remarkable because it will constitute a significant contribution to the development of projects, both educational and business. And so the designer's work will have value and recognition.