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Item La comunicación visual y su aporte en la concientización sobre acoso escolar en las instituciones de educación básica de la parroquia Celiano Monge de la ciudad de Ambato(Universidad Técnica de Ambato, 2016) Jácome Arrollo, Juan José; Jordán Yanchatuña, Diego IsmaelThis document discusses the visual communication and its contribution to the awareness of bullying in the institutions of basic education of the Parish Celiano monk from the city of Ambato, which investigates the forms of visual communication that are being used in basic education institutions in order to combat bullying or bullying, where it was identified that there is no social advertising on bullying or bullying in the institutions of basic education of the Parish Celiano monk, for this reason the problem remains and the students may experience problems in their development journal, it also develops conceptualizations on visual communication and its effect on the bullying in basic education students also evaluates the campaigns on social advertising and the results obtained by characters subject matter experts, finally, it is concluded that it is necessary to study strategies in advertising social TTL to generate an effective visual communication, to raise awareness about bullying.