Diseño gráfico publicitario

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Author: search.filters.author.Hidalgo Alomaliza, Jenny AbigailSubject: search.filters.subject.ESTRATEGIAS DE COMUNICACIÓN

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    Uso de medios publicitarios en el posicionamiento de la marca Mapplás Ferretería de la ciudad de Ambato
    (Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2016) Hidalgo Alomaliza, Jenny Abigail; Páez Ortiz, Mauricio Ismael
    The present work of investigation, it is focused in an advertising campaign in the redesign of a brand to achieve the positioning in the market to obtain positive results with the implementation of advertising means. His destination will be in convincing the consumers in the recognition, it is given to know the current situation of the company to analyze the life cycle by which there are unrolled the services and products that it offers with a differential value, to stimulate to the purchase before the competition to increase the sales and to announce to the company in the environment of Ambato's city. By means of the method of investigation it was observed by means of the surveys and interviews applied so much to the public I hospitalize like externally failings in the corporate identity, ignorance of the brand, the relation of the labor equipment, for this one recommends to propose opportunities in strategies to the current client according to his preferences and needs that are ruled in the proposed aims. For this problem that one presents in the investigation, one proposes a redesign in the brand followed by an advertising campaign that will announce the consumer a new offer followed by three stages of advertising that will allow to establish to future a recognition on the market in order that these are feasible and manage to catch the benefits and services that Mapplás Ferretería offers the company, with advertising means followed by a chronogram of time that was removing each of the stages established in his application and update of contents. It is necessary to follow the strategies raised to generate to the employees motivation in his labor and to allow that the company should be productive and they sit part of the institution.