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Author: search.filters.author.Guerrero Pico, William IsraelSubject: search.filters.subject.COMUNICACIÓN VISUAL

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    Diseño de comunicación visual del sistema producto como base en el mejoramiento del chocolate artesanal La Abuela
    (2016) Guerrero Pico, William Israel; Brito González, Santiago Fernando
    This research project be developed in order to help excel at a micro chocolate company Ambato handmade Grandma order to be recognized both nationally and internationally, again improving product presentation as its brand and the same derivatives that help to distinguish itself in a manner suitable to their competence. It has been taken as the basis for the entire project to the product system as it implies from the beginning that the product with the raw material to the delivery and consumption of consumer and customer is made, it is a very fundamental part if product life that will study and analyze whether the part of the graphic design are the most important parts to try and study thoroughly to make a proposal to create a high impact. By the company artisan chocolate Grandma gave us openness and availability of all the necessary time to work in the best way, this will help trade at the national level can excel as instills the public to consume a product of quality and is made by Ecuadorian hands, one of the objectives is that the presentation of the product to generate consumer interest so we need to exploit the strengths that has our product as it is the aroma and exquisite taste that has each of its tablets, one of the opportunities are safeguards created by the Ecuadorian government in the country's constitution and is to instill the Ecuadorian people to consume what is ours and why not do it if we have high quality products that have not only exploited their qualities. Based on the following data presented above it may be a project of high interest and be able to gradually take our micro local enterprises to be recognized and to take possession correctly.