Diseño gráfico publicitario

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Author: search.filters.author.Espinoza Tisalema, Maricela FernandaSubject: search.filters.subject.DISEÑO EDITORIAL

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    El diseño gráfico como aporte al reconocimiento de personajes ilustres de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-08) Espinoza Tisalema, Maricela Fernanda; Jordan Yanchatuña, Diego Ismael
    The purpose of this research is to recognize the illustrious figures through graphic design, with the purpose that the memory and longing of these heroes of history will not be forgotten. The problem arises as a result of the lack of knowledge that citizens have regarding these characters and even though there are various manifestations in the city for which they can be known, it has not given rise to the interest of the people. This work aims to reach through the ambateño children, to know and feel identified with the illustrious characters, since at present in the schools the lack of material has generated that this topic is not given, since the resources with the that count are strictly generated by the government, in an attempt to be more accessible to all citizens without distinction of their economic status. But this reduces the options of being able to implement these local issues since the books that are distributed contain generalized information. Therefore, we have seen the need to create materials that focus on this point so that students can access and learn about these important topics, because they become a reinforcement to know the cultural identity of the city and to be a reference of the good habits and habits of the ambateños. For this purpose, the research and data collection necessary to obtain a favorable result was obtained, in which it was obtained that when working with an audience of such an early age, it is necessary to implement a story as educational resources, since it fulfills with the necessary parameters for the teaching of the illustrious personages, given the case that it is not recommended to saturate a child with information, but rather to arrive through simple and creative means that allow access to the interests of the children.