Diseño gráfico publicitario

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Author: search.filters.author.Chérrez Carriel, Cynthia KatherineSubject: search.filters.subject.ESTRATEGIAS PUBLICITARIAS

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    Plan estratégico de diseño cómo ventaja competitiva en el área comercial de la Asociación de Cuero y Afines Quisapincha.
    (Universidad Técnica de Ambato. Facultad de Diseño, Arquitectura y Artes. Carrera de Diseño Gráfico Publicitario, 2017-11) Chérrez Carriel, Cynthia Katherine; Ruiz Pérez, Christian Gabriel
    The present project seeks to find the impact that communication strategies have as a competitive advantage of the Artisanal Leather and Allied Association of Quisapincha, for which the level of knowledge that each of the artisans of the association has about the process of public strategies and affect the competitive development of the company, where market segmentation was conducted, determining the tastes and preferences of the public, to establish a set of effective public strategies and therefore improve competitive advantages. The importance of this project is that it is a means of consultation that facilitates studies in the academic and business areas, but also serves as sustenance, for future consultations of those who require it to take it as a reference. The present investigation is intended to be an instrument of support for the Artisan Association, and to serve as an aid when making decisions about how to handle the advertising strategies that will be made in the future. The advertising strategies that the association has for the expected competitive advantage, due to several failures such as the means used to make themselves known, in the real world and in the technology in which it is updated, which can help to reduce the company's problem to propose economic solutions of the new forms of Internet advertising. Why is it necessary to use design and advertising tools that help improve competitive advantages through a new management of communication strategies of the Artisanal Leather and Allied Association of Quisapincha.