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Estrategias publicitarias y su aporte en la difusión de los malos hábitos alimentarios de los escolares
(Universidad Técnica de Ambato, 2016) Chávez Bayas, Esthela Liliana; Jordán Yanchatuña, Diego Ismael
In research on poor eating habits that have school within the institution. It could determine possible health problems presented by children. the results of different research methods were applied to parents, students and teachers of the School was analyzed. Could select main features involved in a Social Media Campaign that contribute to the paradigm shift in eating habits. Through this might develop advertising strategies to raise awareness among parents about their bad eating habits. The visual language that employment supports the proposal show a Visual Communication easily assimilated to the target audience and thereby help raise awareness about the problems that may occur in children, caused by oversights made by parents in their homes it is noteworthy that children acquire these habits in childhood by that directly model their parents and so; these habits are strengthened in adolescence, bringing the repetition of this model.