Diseño gráfico publicitario
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7523
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Item La interfaz gráfica y su aplicación en el sistema SAEES para el proceso de acreditación en las Carreras de Mercadotecnia en la zona tres.(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2017-12) Carrillo Sandoval, Diego Armando; Nájera Gáleas, Carlos EnriqueThe present research focuses its efforts on an extensive analysis of the graphic interface and the application in the SAEES system in order to base, through principles and theories of design, that the graphic interface allows the communication between the user and the system. SAEES proposes the systematization of an evaluation and accreditation model for Higher Education, which was born in the Faculty of Administrative Sciences, Marketing and Business Management of the Technical University of Ambato, automating an evaluation model similar to that of the current regulatory organization CEAACES. The objective of this project is to apply the model systematized in the marketing careers of zone three in support of the evaluation and accreditation process, categorically and orderly, without evading any requirements that this process requires. The results obtained from the research will allow us to define that design, navigability, usability and interactivity are determining factors that intervene in the exchange of information between the user and web sites. In order to give an effective solution to the research problem, we propose brand design, manual corporate identity, style manual (graphic interface) among others, in order to publicize the service offered by SAEES as an organization and its contribution in the Accreditation processes of higher education