Diseño gráfico publicitario

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Author: search.filters.author.Aldás López, Astrid MadelaineStart date: 2013

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    El Neurodiseño como aporte al posicionamiento de la empresa Tecnoalarma en la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-01) Aldás López, Astrid Madelaine; Pilamunga Poveda, Marcelo Efraín
    Ambato, known for its entrepreneurial people, has stood out as a commercial city for several years, for this reason it is beneficial to raise new positioning strategies for companies and micro-companies that need to be highlighted above all companies. This research project is based on the importance of neuroscience in the design process, thanks to neuro-design a new paradigm comes from. It is necessary to point out that this problem focused on brand acknowledgement. That is, through the stimulation by the senses generating behavior and emotions in people in order to achieve the remembrance and identification of the brand. However, research has focused on the use of emotions, as the main reason for developing a proposal based on a sensory experience, to bring clients and the brand together through the stimuli which generates reactions or emotions in each human being. On the other hand, the surveys carried out on families (fathers and mothers between 30 and 50 years) and the interview obtained by professionals in different areas of Design, Advertising, Psychology and Neuropsychology were of vital importance across the research. Therefore, within the research to perform a neuro-design analysis is planned, according to Cabrera M. (2004) "the neuron transmits all information, depending on the influences it receives, and after a synthesis decides or not to respond to stimuli " because of this, today seek is to propose new design strategies that allow positioning a company within a target audience through an analysis where results are public behaviors or reactions against a design brand, this is through the appropriate strategies applications that help to improve the image and perception of a company, reaching a preferential place over the competition.